Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create impactful video campaigns that blend data, creativity, and storytelling.
- Company: Join Flo, the leading health & fitness app for women with over 500M downloads.
- Benefits: Competitive salary, performance incentives, generous leave, and professional growth opportunities.
- Why this job: Be part of a mission-driven team transforming female health through innovative digital solutions.
- Qualifications: 2+ years in creative strategy or performance marketing with a strong portfolio.
- Other info: Collaborative hybrid work environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.
Responsibilities
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Your experience
- Must-have:
- 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
- A portfolio showing data-driven creative concepts that delivered measurable results
- Deep understanding of paid social creative performance and testing methodologies
- Strong communication skills — able to translate insights into compelling creative directions
- Fluency in English and a natural ability to craft ideas for a global (especially US) audience
- Familiarity with creative production workflows, without needing to be hands-on in editing tools
- Proficiency with project management tools (Jira, Confluence, Google Workspace)
- Curiosity for new formats, cultural trends, and emerging AI creative tools
- An obsession with results
- Nice-to-have:
- Familiarity with budgeting and resource allocation for creative projects
- Experience working collaboratively with creative partners (writers, motion designers, video editors)
What success looks like
- Growth in video creative’s contribution as a driver of paid UA success
- Tangible impact on overall paid UA campaign growth and ROI
What you’ll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Creative Strategist employer: FLO
Contact Detail:
FLO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Flo or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creative flair! When you get the chance to interview, bring examples of your past work that highlight your strategic thinking and creativity. Make sure they see how you can turn data into compelling stories.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's happening in the health and fitness app space, especially around video marketing. Being able to discuss current trends will show you're passionate and informed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Flo team.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Your Creative Side: When applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique ideas that align with our mission at Flo.
Data-Driven Insights Matter: Make sure to highlight your experience with performance data in your application. We want to see how you've turned insights into successful campaigns, so share specific examples that demonstrate your analytical skills.
Tailor Your Portfolio: Your portfolio is your chance to impress us! Curate it to reflect your best work in video campaigns, especially those that drove measurable results. Make it easy for us to see your impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at FLO
✨Know Your Data
Make sure you come prepared with a solid understanding of performance metrics like CTR, CR, and ROAS. Be ready to discuss how you've used data in past campaigns to drive creative decisions. This will show that you can blend creativity with analytical thinking.
✨Showcase Your Portfolio
Bring along a portfolio that highlights your best work in creative strategy and performance marketing. Focus on projects where your creative concepts led to measurable results. This is your chance to demonstrate your ability to turn insights into compelling campaigns.
✨Understand the Brand
Do your homework on Flo and its mission. Familiarise yourself with their tone, values, and target audience. Being able to articulate how your creative strategies align with their goals will set you apart from other candidates.
✨Be Ready to Collaborate
Expect questions about your experience working with creative teams. Share examples of how you've successfully partnered with writers, designers, and video editors to bring ideas to life. Highlight your communication skills and how you guide the creative process from concept to execution.