At a Glance
- Tasks: Lead Flo's community on Reddit and drive growth through engaging strategies.
- Company: Join the world’s #1 health app focused on female health.
- Benefits: Competitive salary, performance incentives, generous leave, and a 5-week sabbatical.
- Other info: Dynamic team culture that values diversity and encourages innovation.
- Why this job: Make a real impact in women's health while growing your career.
- Qualifications: 4-6 years in community management or growth marketing with Reddit expertise.
The predicted salary is between 50000 - 65000 € per year.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest‑rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI‑powered, privacy‑first, clinically backed – to help our users know their body better.
We are looking for a Community & Growth Manager to own Flo’s presence across Reddit and the broader ecosystem of high‑trust, earned channels. This role sits at the intersection of community management and growth marketing, responsible for shaping how Flo is perceived, recommended, and chosen in the spaces where real decisions happen.
Your Main Tasks Will Be:
- Define and own Flo’s earned channel strategy across Reddit, closed communities (Qura, Facebook groups, Discord, forums), and third‑party review platforms.
- Engage daily across Reddit — organic mentions, competitive threads, sensitive conversations — with the nuance and speed these platforms demand.
- Build response playbooks in partnership with Legal, Medical, and PR.
- Run community‑native programmes: AMAs, feedback threads, user advocacy initiatives.
- Build a structured user testimonials programme as an acquisition asset.
- Turn community signal into insight for Product and Comms teams.
We Expect From You:
- 4–6 years in community management, growth marketing, or earned media.
- Familiarity with Google SERP techniques and how community platforms like Reddit and Quora drive organic search visibility.
- Genuine, hands‑on Reddit experience — platform fluency, not just familiarity.
- Judgment in sensitive territory: health topics, privacy, negative brand narratives.
- Strong analytical mindset, connecting signals to business impact.
- Ability to build systems and scale processes, not just execute tasks.
- Strong cross‑functional collaboration skills and comfort in fast‑moving environments.
How we work:
We’re a mission‑led, product‑driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get:
- Competitive salary and annual reviews.
- Opportunity to participate in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents.
- Accelerated professional growth through world‑changing work and learning support.
- In‑person collaboration and work in a hybrid model, with 3 days per week spent in the office.
- 5‑week fully paid sabbatical at 5‑year Floversary.
- Flo Premium for friends & family, plus more health, pension and wellbeing perks.
Diversity, equity and inclusion:
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Community & Growth Manager (Reddit) employer: FLO
Flo is an exceptional employer, offering a dynamic work environment where innovation meets purpose in the health and fitness sector. With a strong focus on employee growth, competitive benefits including enhanced parental leave and a fully paid sabbatical, and a commitment to diversity and inclusion, Flo empowers its team to thrive both personally and professionally. Located in a vibrant setting, employees enjoy a hybrid work model that fosters collaboration while prioritising work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Community & Growth Manager (Reddit)
✨Tip Number 1
Get to know Reddit like the back of your hand! Dive into relevant subreddits, engage with users, and understand the community vibe. This will help us tailor our approach and show that we genuinely care about their needs.
✨Tip Number 2
Don’t just sit back and wait for opportunities to come to us. Be proactive! Start conversations, ask questions, and share insights. The more we interact, the more we’ll build trust and credibility in the community.
✨Tip Number 3
Create a killer response playbook! Collaborate with our Legal, Medical, and PR teams to ensure we’re ready for any sensitive topics that come up. This will help us respond quickly and effectively, keeping our brand reputation intact.
✨Tip Number 4
Leverage user testimonials as a powerful acquisition tool. Collect feedback and success stories from our community to showcase the real impact Flo has on their health journeys. Let’s make those voices heard!
We think you need these skills to ace Community & Growth Manager (Reddit)
Some tips for your application 🫡
Show Your Passion for Community:When you're writing your application, let your enthusiasm for community management shine through. We want to see how you connect with users and foster engagement, especially on platforms like Reddit. Share any personal experiences or projects that highlight your love for building communities.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who understands the nuances of health topics and can navigate sensitive conversations. Highlight relevant achievements that demonstrate your expertise in these areas.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Use a conversational tone and share your unique perspective on community growth and engagement. This will help us get a sense of who you are beyond just your qualifications.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. This helps us streamline the process and ensures your application is reviewed by the right people. Plus, it shows you’re serious about joining our mission at Flo!
How to prepare for a job interview at FLO
✨Know Your Reddit Inside Out
Before the interview, dive deep into Reddit. Familiarise yourself with the platform's culture, popular subreddits related to health and fitness, and how community engagement works. Being able to discuss specific threads or user interactions will show your genuine hands-on experience.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive community growth or engagement in previous roles. Be ready to discuss metrics that matter, like user engagement rates or conversion from community initiatives, and how they impacted business outcomes.
✨Craft a Community Strategy
Think about a potential strategy for Flo’s presence on Reddit and other platforms. Outline how you would engage users, manage sensitive topics, and turn community feedback into actionable insights. Presenting a clear plan will demonstrate your strategic thinking.
✨Emphasise Cross-Functional Collaboration
Be prepared to discuss how you've worked with different teams in the past. Highlight experiences where you collaborated with legal, medical, or PR teams, especially in sensitive areas like health topics. This will show you can navigate complex environments effectively.