At a Glance
- Tasks: Lead social content strategy for Flo, focusing on TikTok and engaging storytelling.
- Company: Join the world’s #1 health & fitness app dedicated to female health.
- Benefits: Competitive salary, performance incentives, paid leave, and a 5-week sabbatical.
- Other info: Dynamic, inclusive environment with opportunities for professional growth and collaboration.
- Why this job: Make a real impact in women's health while showcasing your creativity and cultural fluency.
- Qualifications: 3-5+ years in social strategy with proven TikTok growth and strong editorial skills.
500M+ downloads. 80M+ monthly users. A decade of building - and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.
The job We're looking for a sharp, witty, and culturally fluent Social Content Manager to lead organic content strategy and execution across Flo’s perimenopause, trying-to-conceive (TTC) and pregnancy journeys. You'll work across our social platforms, with TikTok and Meta as your primary channels. Your role is to make Flo the most trusted and relatable voice in the perimenopause, TTC and pregnancy space - blending education, empathy and cultural relevance into creative storytelling that genuinely resonates. You'll own the content engine, work with a network of contributors and creators, and lead on social search and discoverability - a critical and growing priority as more people turn to social media to find answers about their health. Building Flo's presence in that discovery layer, with the thought leadership and credibility to match, is at the heart of this role.
Key Responsibilities
Build and execute Flo's organic social strategy across perimenopause, TTC and pregnancy - creating content that sparks recognition, builds trust and positions Flo as the go-to companion through these stages of a women's health journey. Develop a search-optimised, evergreen-first approach to dominate perimenopause, TTC & pregnancy conversations on FYPs and platform search. Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity, accuracy, and empathy. Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling. Handle sensitive subjects with care, including perimenopause symptoms, fertility struggles, pregnancy loss and pregnancy after loss. Work closely with Flo's medical and legal teams to keep every piece credible and compliant. Analyse performance and apply insights to scale sustainable formats beyond short-term trends. Guide contracted contributors with clear creative direction, ensuring high-quality and impactful output. Stay ahead of cultural and social conversations in women’s health, ensuring Flo leads with credibility.
What We’re Looking For
3-5+ years of experience shaping organic social strategy and producing content, with a portfolio that shows proven growth on TikTok and other short-form platforms. Editorial skills - commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility. Deep understanding of how health and lifestyle content performs across platforms; skilled at making sensitive topics accessible, witty, and culturally relevant - without losing authority. Hands-on expertise in social search and platform SEO: keyword research, search-led content planning, and how algorithm-driven feeds and search surfaces rank content. Ability to brief and manage creators and contractors with a clear, outcome-focused vision. Strong analytics skills, able to translate performance data into actionable insights and evergreen formats. Excellent writing and creative direction skills for short-form, social-native storytelling. Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment. A genuine passion for women’s health - a huge advantage. Strong skills in analysing content performance and iterating based on data and insights. Excellent writing and creative direction skills, especially for short-form, social-native content. A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment. #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership - from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support…
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Social Content Manager employer: Flo Health
Flo is an exceptional employer that champions a mission-driven culture focused on improving women's health through innovative technology. With competitive salaries, generous leave policies, and a commitment to professional growth, employees thrive in a supportive environment that values diversity and collaboration. The opportunity to work at the forefront of digital health in a dynamic, fast-paced setting makes Flo a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Manager
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Flo Health.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Flo Health!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Flo Health, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Flo Health or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Flo Health:Before hitting send, make sure to tailor your application specifically to Flo Health! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Flo Health
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
