Описание
Flo is a health and fitness app focused on female health. It provides AI-powered, privacy-first, clinically backed digital health products, helping users understand their bodies better.
Задачи
- Own go-to-market strategies for priority products and lead plans through launch and beyond
- Define product positioning and messaging, including target audiences, product value, and communication
- Test messaging through user research and in-market experiments
- Bring customer, market, and competitor insights into product decisions and help define public launch readiness
- Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders
- Brief and partner with Marketing teams across paid acquisition, creative, lifecycle and CRM, brand, social, and ASO to align channel messaging
- Ensure health product messaging is clear, credible, and compliant in partnership with Medical and Legal experts
- Own product adoption and launch metrics, analyze results with analysts, and improve performance
- Develop templates and ways of working to make product marketing effective across Flo
Требования
- 6+ Years in Product Marketing for consumer digital products
- Proven experience taking products from concept to marketing and partnering with stakeholders throughout development
- Experience testing messaging with data, such as user research, A/B tests, or creative tests, and acting on the results
- Ability to influence senior Product and Marketing leaders and support recommendations with evidence
- Clear, structured writing and the ability to develop actionable strategies
- Comfortable with ambiguity and building products and processes from scratch
- Experience working with Product teams from discovery onward, shaping requirements, pricing and packaging, or in-product experiences such as onboarding and paywalls
- Будет плюсом: Experience marketing to US consumers, experience in healthcare, digital health, or another regulated industry, a background in or strong interest in women's health
Условия
Annual salary range: £88,000 - £102,000 GBP
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
- Accelerated professional growth through work and learning support
- Three days per week in the office
- Five-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends and family, plus health, pension, and wellbeing perks
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product marketing manager in women's health employer: Flo Health
Flo is an exceptional employer that champions a mission-driven culture focused on improving women's health through innovative technology. With competitive salaries, generous leave policies, and a commitment to professional growth, employees thrive in a supportive environment that values diversity and collaboration. The opportunity to work at the forefront of digital health in a dynamic, fast-paced setting makes Flo a truly rewarding place to build a career.
