A decade of building – and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Now, we're building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The jobAs Flo continues to scale globally, we're looking for an ambitious and commercially minded Product Manager – Web Onboarding to help accelerate our growth by building and optimising high-performing web acquisition funnels. You'll take ownership of developing new web onboarding experiences from the ground up, while continuously optimising existing funnels to maximise conversion, revenue and customer lifetime value. From user journeys and personalisation to pricing, paywalls and experimentation, you'll have the autonomy to identify growth opportunities and turn them into measurable business results. Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business. Hands-on experience building and optimising web acquisition or onboarding funnels, with a track record of improving conversion rates and delivering measurable business impact. Strong understanding of paid user acquisition, including how channels such as Meta, Google and TikTok interact with landing pages, onboarding experiences and conversion performance. Highly analytical and data-driven mindset, with hands-on experience in A/B testing, funnel analytics, experimentation and interpreting performance metrics to make product decisions. Strong commercial acumen, with an understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value. Build and scale high-performing web funnelsOwn the product roadmap for Flo's web onboarding funnels, driving improvements in conversion, revenue and customer lifetime value. Develop and launch new web funnel experiences from scratch, identifying opportunities to engage new audiences, communicate Flo's value proposition and convert visitors into paying subscribers. Drive monetisation and commercial performanceOwn the monetisation strategy for your funnels, including pricing, subscription plans, paywall experiences, promotional offers and other conversion levers. Develop and execute a high-velocity experimentation roadmap, using A/B testing, customer insights and performance data to deliver measurable growth. Take accountability for funnel performance, continuously monitoring key metrics and translating insights into clear product priorities. Partner with User Acquisition to unlock scalable growthWork closely with User Acquisition and Growth Marketing teams to develop funnel experiences that maximise the performance and scalability of paid acquisition campaigns across Meta, Google, TikTok and other channels. Collaborate on new audience segments, messaging, value propositions and acquisition strategies, ensuring alignment between advertising campaigns and the user experience. Lead execution and drive business impactLead a cross-functional product squad, working closely with Design, Engineering and Analytics to turn growth opportunities into high-quality product experiences. Balance rapid experimentation with strategic thinking, ensuring short-term optimisation efforts contribute to long-term sustainable growth. Collaborate with other Product, Payments, Marketing and Legal teams to ensure seamless customer journeys and commercially effective, compliant experiences.#LI-Hybrid #LI-AJ1Annual Salary Range (ranges may vary based on skills and experience)78,000—90,000 GBPHow we workWe're a mission-led, product-driven team. We care about craft, ship with purpose, and always raise the bar. Competitive salary and annual reviewsOpportunity to participate in Flo's performance incentive schemePaid holiday, sick leave, and female health leaveEnhanced parental leave and pay for maternity, paternity, same-sex and adoptive parentsAccelerated professional growth through world-changing work and learning supportIn-person collaboration and work in a hybrid model, with 3 days per week spent in the office5-week fully paid sabbatical at 5-year FloversaryFlo Premium for friends & family, plus more health, pension and wellbeing perksDiversity, equity and inclusionOur strength is in our differences. We're proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Web Product Executive in London employer: Flo Health
Flo is an exceptional employer that champions a mission-driven culture focused on improving women's health through innovative technology. With competitive salaries, generous leave policies, and a commitment to professional growth, employees thrive in a supportive environment that values diversity and collaboration. The opportunity to work at the forefront of digital health in a dynamic, fast-paced setting makes Flo a truly rewarding place to build a career.
