At a Glance
- Tasks: Lead Flo's predictive growth platform and collaborate with data scientists and engineers.
- Company: Join the world’s #1 health & fitness app on a mission for female health.
- Benefits: Competitive salary, performance incentives, paid leave, and a 5-week sabbatical.
- Other info: Dynamic, mission-driven team with opportunities for professional growth.
- Why this job: Make a real impact in digital health while working with cutting-edge AI technology.
- Qualifications: Experience in machine-learning products and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
As Senior Product Manager for Predictive Growth at Flo, you'll own Flo's predicted Lifetime Value (pLTV) platform across iOS, Android, and Web. pLTV is the shared signal behind UA bidding, budget allocation, creative-testing prioritisation, finance forecasting, and roadmap decisions across the organisation.
You will work with a team of data scientists, machine learning engineers, and data engineers running Flo's production pLTV models across short-horizon (intra-day) and long-horizon (M15+) predictions. You will drive accuracy improvements, expand signal coverage across platforms, and extend pLTV's reach into new decision domains. You will also help scale Flo's in-house agentic experimentation system and contribute to the next generation of Flo's marketing measurement stack, including Marketing Mix Modeling and incrementality testing.
This is a senior IC role with company-wide visibility, partnering with leadership across User Acquisition, Finance, Analytics, and Engineering. It's equally hands-on in delivery: co-leading the team day-to-day with your engineering manager pair, writing the specs, defining the epics, staying close to the work.
Your Experience
- Proven experience owning machine-learning or data-driven products in production — predictive scoring, propensity, ranking, forecasting, or similar data-rich products.
- Hands-on delivery instincts — comfortable in Jira as well as in strategic planning and stakeholder management.
- Hands-on partnership with data science and machine-learning engineering teams.
- Strong analytical fluency — SQL proficiency and comfort interpreting model evaluation metrics.
- Demonstrated ability to influence senior cross-functional stakeholders.
- Comfortable in fast-paced, ambiguous environments.
Nice to have:
- Working knowledge of mobile and web user acquisition.
- Hands-on experience with mobile attribution platforms and modern measurement frameworks.
- Exposure to Marketing Mix Modeling, incrementality testing, holdout design, or causal inference techniques.
- Familiarity with feature stores and modern MLOps tooling.
- Subscription-app, health & wellness, or femtech domain background.
- Exposure to agentic AI or LLM-orchestrated workflows for ML experimentation.
What you'll be doing
- Owning Flo's pLTV product roadmap end-to-end across iOS, Android, and Web.
- Partnering with data scientists and engineers on feature strategy.
- Operating rigorous release discipline.
- Working closely with data scientists and analysts to investigate model quality issues.
- Helping scale Flo's agentic ML experimentation system.
- Acting as the primary product partner to User Acquisition leadership.
- Reporting model performance and strategic recommendations into monthly leadership reviews.
- Contributing to Flo's next-generation measurement stack.
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
What you’ll get
- Competitive salary and annual reviews.
- Opportunity to participate in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
- Accelerated professional growth through world-changing work and learning support.
- In-person collaboration and work in a hybrid model.
- 5-week fully paid sabbatical at 5-year Floversary.
- Flo Premium for friends & family, plus more health, pension and wellbeing perks.
At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Senior Product Manager (Predictive Growth, pLTV) in London employer: Flo Health
At Flo, we pride ourselves on being a mission-driven employer that champions female health through innovation and technology. Our collaborative work culture fosters creativity and ownership, allowing employees to thrive in a fast-paced environment while contributing to meaningful projects that impact millions. With competitive salaries, generous leave policies, and opportunities for professional growth, including a fully paid sabbatical after five years, Flo is an exceptional place for those looking to make a difference in the health and wellness sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Predictive Growth, pLTV) in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Flo Health!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Flo Health would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Flo Health through your school's career services!
We think you need these skills to ace Senior Product Manager (Predictive Growth, pLTV) in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager (Predictive Growth, pLTV), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager (Predictive Growth, pLTV) position at Flo Health. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Flo Health
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
