Product Marketing Manager, Customer Experience in London

A decade of building – and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Now, we're building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The jobWe're looking for an entrepreneurial, strategic and data-driven Senior Product Marketing Manager to help Flo bring its newest features to our 70 million users. Reporting to the Director of Product Marketing and working closely with the Product and Marketing teams, you'll bring new products and features to the people who need them, from positioning and launch through to growthIf you thrive in fast-paced environments, can pivot quickly between projects, and are always ready to roll up your sleeves to make things happen, this is a rare opportunity to shape how product marketing works at one of the world's leading health apps. You'll help define the ways of working, standards and tools that make product marketing central to how Flo builds and grows. This role is a good fit if you enjoy building something from the start, aligning stakeholders from all functions behind a common goal, and working on products that make a real difference to women's health. Your ExperienceMust have:6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses. Proven track record taking products from concept to marketing, working closely with stakeholders throughout the development process. A track record of testing messaging with data, such as user research, A/B tests or creative tests, and acting on what you learn. The confidence to influence senior product and marketing leaders, and to back your recommendations with evidence. Comfort with ambiguity and building new products and processes from scratch. Experience working with Product teams from discovery onward: shaping requirements, pricing and packaging, or in-product experiences like onboarding and paywalls. Experience marketing to US consumers. Experience in healthcare, digital health or another regulated industry. A background in, or strong interest in, women's health. Test your thinking in data-driven ways through user research and in-market experiments. You'll bring customer, market and competitor insight into product decisions, and help set the bar for when a product is ready to launch publicly. Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders. Brief and partner with all Marketing teams, including paid acquisition, creative, lifecycle and CRM, brand, social and ASO, so every channel tells the same clear story. You'll work with our Medical and Legal experts to communicate health products responsibly. Help build the function. You'll shape the templates and ways of working that make product marketing effective across Flo.#LI-Hybrid #LI-AJ1Annual Salary Range (ranges may vary based on skills and experience)88,000—102,000 GBPHow we workWe're a mission-led, product-driven team. We care about craft, ship with purpose, and always raise the bar. Competitive salary and annual reviewsOpportunity to participate in Flo's performance incentive schemePaid holiday, sick leave, and female health leaveEnhanced parental leave and pay for maternity, paternity, same-sex and adoptive parentsAccelerated professional growth through world-changing work and learning supportIn-person collaboration and work in a hybrid model, with 3 days per week spent in the office5-week fully paid sabbatical at 5-year FloversaryFlo Premium for friends & family, plus more health, pension and wellbeing perksDiversity, equity and inclusionOur strength is in our differences. We're proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.