LLM & AI search Discoverability Manager in London

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

We are looking for an LLM & AI search Discoverability Manager to shape how Flo is represented across AI systems. This role sits at the intersection of PR, community, content, and AI, owning how our brand is understood, surfaced, and recommended by large language models.

Your Main Tasks Will Be:

• Own and optimize Flo’s presence across AI-generated search environments (e.g. ChatGPT, Gemini), ensuring accurate, high-quality brand representation.
• Monitor how Flo is represented across AI systems, identify gaps or misrepresentation, and proactively act to correct them.
• Build and manage Flo’s reputation across authoritative sources used by LLMs, including Reddit, Quora, and Wikipedia.
• Own Wikipedia strategy and governance, ensuring accuracy, neutrality, and strong positioning as a primary AI citation source.
• Rework and structure Flo’s website as an AI-native source, creating content that answers real user queries and is consistently surfaced in LLM responses.
• Strengthen Flo’s presence in mid-funnel LLM conversations, ensuring the brand is preferred in comparison and evaluation queries.
• Leverage Reddit and Quora as both reputation and discovery channels, shaping narratives and driving qualified organic traffic.
• Build and scale systems for generating and managing external signals (reviews, discussions, third-party content) that influence how LLMs interpret the brand.
• Partner cross-functionally with PR, Product, Social, Customer Support, and Marketing to align messaging and ensure consistency across all external touchpoints.

We Expect From You:

• 3+ years of experience in online reputation, digital PR, content, or related roles.
• Hands-on experience with or strong understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including how LLMs source, weight, and surface information.
• Understanding of how LLMs source and surface information.
• Hands-on experience with platforms like Reddit, Quora, and Wikipedia.
• Experience shaping brand perception across external, non-owned platforms.
• Strong analytical mindset, connecting reputation signals to business impact.
• Ability to build systems and scale processes, not just execute tasks.
• Strong cross-functional collaboration skills and comfort in fast-moving environments.

How we work:

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get:

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus more health, pension and wellbeing perks.

Diversity, equity and inclusion:

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.