At a Glance
- Tasks: Lead integrated campaigns for the perimenopause category and drive brand growth.
- Company: Join a dynamic health brand focused on women's wellness.
- Benefits: Competitive salary, performance incentives, hybrid work, and generous leave policies.
- Other info: Collaborative environment with opportunities for career growth and creativity.
- Why this job: Make a real impact in women's health and shape innovative campaigns.
- Qualifications: 4+ years in multi-channel campaign management and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Overview
In this role you will lead Flo’s growth into the perimenopause category, shaping integrated campaigns that build category leadership and drive revenue.
You’ll work with Brand, Creative, Product Marketing, Growth, PR, Influencers, and Social teams to translate strategy into high-impact activation.
Expect to navigate a fast-paced, cross-functional environment and leverage cultural moments to expand reach.
This is your chance to help Flo solidify trust and become the go-to health brand in a major new category.
- Pay / Benefits
- competitive salary and annual reviews
- performance incentive scheme
- paid holiday, sick leave, and female health leave
- enhanced parental leave and pay
- hybrid work model with 3 days in office
- 5-week sabbatical at 5-year anniversary
Responsibilities
- Plan and execute integrated campaigns for the perimenopause category from positioning through asset production and performance review
- Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social
- Manage the campaign calendar and prioritize cultural moments and competitive timing
- Identify new channel and partnership opportunities to build reach and category credibility
- Oversee budgets and work with Analytics to track installs and revenue, optimizing spend for impact
- Ensure consistent, high-quality execution across all campaign touchpoints
- Key requirements
- 4+ years' experience planning and executing multi-channel campaigns for consumer brands or apps
- Experience launching or scaling a commercial product/category in a competitive market
- Strong cross-functional experience managing creative production and multiple stakeholders
- Analytical mindset with a track record of measuring campaign performance and budget management
- Strong understanding of women's health audiences, ideally perimenopause/menopause
- ambitious and growth-driven
- collaborative and cross-functional
- creative and strategic thinker
- multichannel campaign planning and execution
- budget management and performance measurement
- cross-functional project management
Integrated Campaign Manager in London employer: Flo Health
Flo is an exceptional employer that champions a mission-driven culture focused on improving women's health through innovative technology. With competitive salaries, generous leave policies, and a commitment to professional growth, employees thrive in a supportive environment that values diversity and collaboration. The opportunity to work at the forefront of digital health in a dynamic, fast-paced setting makes Flo a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Campaign Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flo Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flo Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flo Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flo Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Integrated Campaign Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flo Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flo Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flo Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flo Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flo Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flo Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
