At a Glance
- Tasks: Design simple, engaging casual games that promote cognitive health and user retention.
- Company: Join Flo, the world's #1 health & fitness app with a mission for female health.
- Benefits: Competitive salary, paid leave, performance incentives, and a 5-week sabbatical.
- Other info: Dynamic, mission-driven environment with opportunities for professional growth.
- Why this job: Make a real impact on mental clarity while working with a passionate team.
- Qualifications: Experience in casual game design and a passion for cognitive health.
The predicted salary is between 36000 - 60000 € per year.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
We’re building simple, meaningful casual games for adults — experiences designed to support mental clarity, cognitive stimulation, and long-term brain engagement. Our games live inside a health-focused ecosystem. They are:
- Lightweight
- Accessible
- Purpose-driven
- Designed for daily use
We believe in simplicity done exceptionally well. Elegant mechanics over complexity. As a Game Designer, you’ll craft intuitive casual game experiences that support cognitive longevity while driving engagement and retention. You’ll design core mechanics that are easy to understand, satisfying to interact with, and meaningful to return to — every day. You’ll work at the intersection of game design, behavioral science, and product thinking.
Your Experience
Must have:
- Experience designing casual or hyper-casual games
- Strong systems thinking with a simplicity-first mindset
- Understanding of retention mechanics and player motivation
- Comfort working with product metrics and A/B tests
- Clear communication and structured documentation skills
- Interest in cognitive health or behavioral science
- Familiarity with mobile development (Unity is a plus)
What you’ll be doing
You’ll be responsible for:
- Designing simple, intuitive casual game mechanics
- Developing and iterating on engaging core loops
- Balancing progression and difficulty scaling
- Creating clear, structured, actionable game design documentation
- Collaborating closely with product, analytics, and development teams
- Improving mechanics using data insights and user feedback
- Running experiments and contribute to A/B testing initiatives
Your decisions will be grounded in measurable outcomes — not assumptions.
3 month contract - start ASAP
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Game Designer in London employer: Flo Health
Flo is an exceptional employer, offering a dynamic work environment where creativity meets purpose. As a Game Designer, you'll be part of a mission-driven team dedicated to enhancing female health through innovative casual games, with opportunities for professional growth and a supportive culture that values diversity and inclusion. Enjoy competitive benefits, including a generous sabbatical policy and a hybrid work model that fosters collaboration while prioritising your well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Game Designer in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those who work at companies like Flo. A casual chat can lead to opportunities you wouldn't find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best game designs and mechanics. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by understanding Flo's mission and values. Be ready to discuss how your design philosophy aligns with their focus on simplicity and cognitive health.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Flo team.
We think you need these skills to ace Game Designer in London
Some tips for your application 🫡
Show Your Passion for Game Design:Let us see your enthusiasm for creating casual games! Share examples of your previous work and how they align with our mission to support cognitive health. We love seeing creativity and passion shine through.
Keep It Simple and Clear:Remember, we value simplicity in design. When writing your application, be straightforward and concise. Highlight your experience with intuitive game mechanics and how you’ve made complex ideas easy to understand.
Data-Driven Decisions Matter:We’re all about measurable outcomes! In your application, mention any experience you have with A/B testing or using data insights to improve game mechanics. Show us how you’ve used metrics to drive engagement and retention.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Flo Health
✨Know Your Games
Before the interview, dive deep into casual and hyper-casual games. Familiarise yourself with their mechanics and what makes them engaging. Be ready to discuss your favourite games and how they inspire your design choices.
✨Showcase Your Simplicity-First Mindset
Prepare examples of how you've designed intuitive game mechanics in the past. Highlight your ability to simplify complex ideas into elegant solutions, as this aligns perfectly with the company's mission of simplicity done exceptionally well.
✨Data-Driven Decisions
Brush up on your understanding of retention mechanics and player motivation. Be prepared to discuss how you've used product metrics and A/B testing in your previous roles to improve game design and user engagement.
✨Collaborative Spirit
Since collaboration is key, think of instances where you've worked closely with product, analytics, or development teams. Share how you communicated your ideas clearly and structured documentation to ensure everyone was on the same page.
