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- Tasks: Lead creative strategy and produce engaging video content for Perimenopause Mode.
- Company: Join Flo, the world’s #1 health app transforming female health.
- Benefits: Competitive salary, performance incentives, paid leave, and a 5-week sabbatical.
- Other info: Collaborative, fast-paced environment focused on meaningful health outcomes.
- Why this job: Make a real impact on women's health with innovative, AI-powered content.
- Qualifications: 4+ years in content strategy and video production; strong storytelling skills.
The predicted salary is between 50000 - 65000 £ per year.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do
- Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
- Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
- Lead content ideation and production
- Partner with content creators to develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
- Build personalised content systems
- Work with engineers and product teams to define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
- Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who you will work with
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for
Experience
- 4+ years in creative production, content strategy, digital or social media
- Proven track record of producing video / motion / digital content at scale
Skills
- Strong creative thinking + storytelling (especially in engaging video formats)
- Ability to translate user insights into content strategy
- Experience writing briefs and scripts
- Understanding of content personalisation and user segmentation
- Comfortable working with data and performance metrics
Mindset
- Deep empathy for users and the ability to think from their perspective
- Product mindset: sees content as part of the user experience, not just marketing
- Hands-on, proactive, and comfortable in a fast-moving environment
- Strong collaborator across product, tech, and creative teams
Nice to have
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
- Familiarity with UA / performance creatives and testing frameworks
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Content Strategist (Video) – Perimenopause in London employer: Flo Health
Contact Detail:
Flo Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist (Video) – Perimenopause in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best video content and creative strategies. Make sure it’s easily accessible online, so when you apply through our website, we can see exactly what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching Flo and understanding our mission. Think about how your experience aligns with our goals, especially in creating engaging content for Perimenopause Mode. We love candidates who are genuinely excited about what we do!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in our minds as we make decisions on who to bring on board.
We think you need these skills to ace Content Strategist (Video) – Perimenopause in London
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Content Strategist role, make sure to showcase your creative flair. Include examples of your previous video or motion content that really highlight your storytelling skills and how you've engaged users in the past.
Tailor Your Application: We want to see how you can specifically contribute to our Perimenopause Mode. So, take the time to tailor your application to reflect your understanding of user needs and how your experience aligns with our goals. Personalisation is key!
Highlight Collaboration Skills: This role involves working closely with various teams, so don’t forget to mention your collaboration experiences. Share examples of how you've partnered with product managers, content creators, or engineers to bring a project to life.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our mission!
How to prepare for a job interview at Flo Health
✨Know Your Audience
Before the interview, dive deep into understanding Flo's core user segments, especially around Perimenopause. Familiarise yourself with their needs and emotional drivers, so you can speak directly to how your content strategy will resonate with them.
✨Showcase Your Creative Process
Be ready to discuss your previous projects in detail. Highlight how you developed creative briefs, collaborated with teams, and led video production. Use specific examples that demonstrate your ability to translate user insights into engaging content.
✨Emphasise Data-Driven Decisions
Flo values a product mindset, so come prepared to talk about how you've used performance data to refine your content strategies. Share examples of how you've iterated based on user feedback and engagement metrics to enhance content effectiveness.
✨Collaborative Spirit
Since this role involves working closely with various teams, express your collaborative approach. Share experiences where you successfully partnered with product managers, content creators, or engineers to achieve a common goal, showcasing your ability to thrive in a fast-paced environment.