At a Glance
- Tasks: Create engaging video content for Flo's Perimenopause Mode, enhancing user experience.
- Company: Join the world’s #1 health & fitness app on a mission to improve female health.
- Benefits: Competitive salary, performance incentives, generous leave, and professional growth opportunities.
- Other info: Collaborative environment focused on innovation and user empathy.
- Why this job: Make a real impact in women's health while working with cutting-edge technology.
- Qualifications: 4+ years in creative production and proven video content experience.
The predicted salary is between 40000 - 50000 £ per year.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalized, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do:
- Own creative strategy for a user segment: Develop and evolve the creative vision and content strategy for Perimenopause Mode. Translate user needs, behaviours, and emotional drivers into content directions. Ensure content supports key product goals: clarity, validation, and action.
- Turn product experience into content: Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities. Collaborate with Product Managers to embed data, insights, and functionality into content.
- Lead content ideation and production: Partner with content creators to develop creative briefs, write or co-create scripts for video and motion content, own the end-to-end production process (internal and external teams), and ensure high quality, consistency, and alignment with brand and product.
- Build personalized content systems: Work with engineers and product teams to define content logic and relevance algorithms, structure content for personalisation at scale, and plan and deliver content batches aligned with user segments, needs, and lifecycle moments.
- Drive experimentation and optimisation: Use performance data to refine creative strategy and content direction. Continuously iterate based on user feedback and engagement signals.
Who you will work with:
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for:
Experience: 4+ years in creative production, content strategy, digital or social media. Proven track record of producing video / motion / digital content at scale.
Skills: Strong creative thinking + storytelling (especially in engaging video formats). Ability to translate user insights into content strategy. Experience writing briefs and scripts. Understanding of content personalization and user segmentation. Comfortable working with data and performance metrics.
Mindset: Deep empathy for users and the ability to think from their perspective. Product mindset: sees content as part of the user experience, not just marketing. Hands-on, proactive, and comfortable in a fast-moving environment. Strong collaborator across product, tech, and creative teams.
Nice to have: Experience in health, wellness, or femtech. Experience with algorithm-driven or personalized content systems. Familiarity with UA / performance creatives and testing frameworks.
How we work: We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get: Competitive salary and annual reviews. Opportunity to participate in Flo’s performance incentive scheme. Paid holiday, sick leave, and female health leave. Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents. Accelerated professional growth through world-changing work and learning support. In-person collaboration and work in a hybrid model, with 3 days per week spent in the office. 5-week fully paid sabbatical at 5-year Floversary. Flo Premium for friends & family, plus more health, pension and wellbeing perks.
Diversity, equity and inclusion: Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
In-App Video Producer employer: Flo Health
Flo is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a strong focus on employee growth, competitive benefits including enhanced parental leave and a fully paid sabbatical, and a commitment to diversity and inclusion, Flo empowers its team to make a meaningful impact in the health and wellness space. Located in a vibrant setting, employees enjoy a hybrid work model that fosters collaboration while prioritising work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land In-App Video Producer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flo Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flo Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flo Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flo Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace In-App Video Producer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flo Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flo Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flo Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flo Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flo Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flo Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
