Senior Product Marketing Manager
Senior Product Marketing Manager

Senior Product Marketing Manager

London Full-Time 62400 - 109200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead product marketing strategies to enhance user engagement and experience.
  • Company: Join Flo, the world’s #1 health app dedicated to female health with over 75M monthly users.
  • Benefits: Enjoy competitive salary, flexible working options, and a 5-week paid sabbatical after 5 years.
  • Why this job: Be part of a mission-driven team shaping the future of digital health for women.
  • Qualifications: 5+ years in product marketing, preferably in B2C health apps; strong data-driven mindset required.
  • Other info: Work in a fast-paced environment with opportunities for professional growth and impact.

The predicted salary is between 62400 - 109200 £ per year.

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who – along with Analytics teams – get to the ‘why’ in order to create unrivaled user experiences.

It’s an exciting time at Flo! With a number of feature improvements and developments recently released or on the horizon, we’re looking for a Senior Product Marketing Manager who can help us bring strong marketing skills and experience into a fast-moving, product-led environment..

A data-driven, stakeholder-focused and entrepreneurial mindset is critical to success in this role. You’ll be responsible for figuring out how to build the role of Product Marketing in the product development process, ensuring that marketing thinking is embedded into how we build, communicate, and deliver value to our 70+ million users. Sitting within our User Centric Stream and working closely with Product, Medical, User Research, Growth, and Brand teams, you’ll help shape how users discover, understand, and engage with Flo’s features.

Success in this role depends on your ability to bring the voice of the user into product decisions, use data and testing to refine positioning and messaging, and navigate complex stakeholder dynamics with confidence. You’re someone who thrives in fast-paced environments, can pivot quickly between projects, and is always ready to roll up your sleeves to make things happen.

Your Experience

Must have:

  • 5+ years experience as a Product Marketing Manager in B2C app-based software products (health and especially women’s health a strong bonus).
  • Experience working in Product-led environments, where features and development are driven by user needs and Product team priorities.
  • A strong Marketing toolkit—you know how to craft compelling messaging, plan campaigns, and translate user insights into action.
  • Proven ability to use data and testing to inform and improve your work.
  • Comfortable working with and influencing diverse, opinionated stakeholders across Product, Engineering, Medical, and Marketing.
  • Highly adaptable, with a can-do mindset—you’re quick to pick up new projects and thrive in ambiguity.
  • Strong communication and organizational skills, with CEFR C2-level English.
  • Independent, hands-on, and motivated to make an impact.

Nice to have:

  • Experience in regulated HealthTech or Digital Health.
  • Familiarity with the female health & wellness space, or strong interest in supporting women’s health and wellbeing.

What you\’ll be doing

You\’ll be responsible for:

  • Establishing the role of Product Marketing in the User Centric team by embedding yourself fully in your Product team, building strong relationships with the Product Managers and acting as an ambassador for marketing in the Product organization
  • Bringing a marketing mindset to product development, helping teams think about positioning, value articulation and revenue modeling from the earliest stages of feature development.
  • Designing and running data-driven tests to learn what resonates with users and refining messaging and value propositions accordingly.
  • Creating clear processes in an ambiguous environment
  • Positioning and growing new and priority features and user journeys like Perimenopause, Flo for Partners, and Flo for Teens in close collaboration with Product and UX teams.
  • Developing internal go-to-market plans that increase adoption of key features, ensuring users understand what Flo offers and why it matters to them.
  • Owning marketing performance metrics related to engagement, activation, and revenue for the features you support.
  • Collaborating cross-functionally with a wide range of stakeholders, and especially strong Product teams, to make sure marketing insights are embedded in every stage of the product lifecycle.
  • Acting as a key voice in the central Product Marketing team, contributing tools, templates and ideas that raise the bar across the discipline.
  • Partnering with Medical, Claims, and Copywriting teams to develop clear, credible and compelling messaging.
  • Working closely with Brand, Social, and Comms to turn feature launches into broader moments of user engagement and advocacy.
  • Comfortably managing multiple shifting priorities, responding quickly to new opportunities, and ramping up fast on new projects.

Salary ranges starting from:
London: £78,000
Vilnius: €4600

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How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you\’ll get

We support impact with meaningful reward. Here’s what that looks like:

  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • Flexible office + home working, up to 2 months a year working abroad
  • 5-week fully paid sabbatical at 5-year Floversary
  • Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

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Senior Product Marketing Manager employer: Flo Health Inc.

At Flo, we pride ourselves on being a mission-driven employer that fosters a dynamic and inclusive work culture. With a focus on professional growth, we offer competitive salaries, flexible working arrangements, and unique benefits such as enhanced parental leave and a fully paid sabbatical after five years. Join us in shaping the future of female health while enjoying the support of a collaborative team that values your contributions and encourages innovation.
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Contact Detail:

Flo Health Inc. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Product Marketing Manager

Tip Number 1

Familiarise yourself with the latest trends in health tech, especially those related to women's health. Understanding the current landscape will help you speak confidently about how your experience aligns with Flo's mission and product offerings.

Tip Number 2

Network with professionals in the health app industry, particularly those who have experience in product marketing. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.

Tip Number 3

Prepare to discuss specific examples of how you've used data to inform marketing strategies in previous roles. Being able to articulate your data-driven approach will demonstrate your fit for a role that values analytics.

Tip Number 4

Showcase your adaptability by sharing experiences where you've successfully navigated ambiguity or shifting priorities. This will highlight your ability to thrive in the fast-paced environment that Flo promotes.

We think you need these skills to ace Senior Product Marketing Manager

Product Marketing Expertise
Data-Driven Decision Making
Stakeholder Management
Campaign Planning and Execution
User Research and Insights Analysis
Messaging and Positioning Development
Agile Project Management
Cross-Functional Collaboration
Adaptability in Fast-Paced Environments
Strong Communication Skills
Experience with B2C App-Based Products
Understanding of HealthTech and Digital Health
Ability to Conduct A/B Testing
Creative Problem-Solving

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience as a Product Marketing Manager, especially in B2C app-based software products. Emphasise any relevant work in health tech or women's health to align with Flo's mission.

Craft a Compelling Cover Letter: In your cover letter, express your passion for female health and how your skills can contribute to Flo's goals. Mention specific examples of how you've used data-driven insights to inform marketing strategies in previous roles.

Showcase Your Stakeholder Management Skills: Provide examples in your application that demonstrate your ability to navigate complex stakeholder dynamics. Highlight experiences where you successfully collaborated with diverse teams, particularly in product development.

Highlight Adaptability and Problem-Solving: Flo values a can-do mindset. Share instances where you've thrived in fast-paced environments and adapted quickly to changing priorities. This will show your readiness to take on the challenges of the role.

How to prepare for a job interview at Flo Health Inc.

Understand the Product and User Needs

Before your interview, take time to thoroughly understand Flo's products and the specific needs of their users. Familiarise yourself with the app's features, especially those related to women's health, as this will help you articulate how your marketing strategies can enhance user engagement.

Showcase Your Data-Driven Approach

Prepare examples from your past experience where you've successfully used data to inform marketing decisions. Be ready to discuss how you would apply similar methods at Flo to refine messaging and improve user experiences.

Demonstrate Stakeholder Management Skills

Since the role involves collaborating with diverse teams, think of instances where you've navigated complex stakeholder dynamics. Highlight your ability to influence and communicate effectively across different departments, particularly in product-led environments.

Emphasise Adaptability and Problem-Solving

Flo values a can-do mindset, so be prepared to discuss how you've thrived in fast-paced or ambiguous situations. Share specific examples of how you've quickly adapted to new projects or challenges, showcasing your resilience and proactive approach.

Senior Product Marketing Manager
Flo Health Inc.
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  • Senior Product Marketing Manager

    London
    Full-Time
    62400 - 109200 £ / year (est.)

    Application deadline: 2027-08-03

  • F

    Flo Health Inc.

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