Senior Product Designer (User-Centric)

Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo’s app. This role combines deep expertise in interaction design, systemic thinking, and visual craft with the ability to architect scalable frameworks and influence product direction. As a senior individual contributor, the Senior Product Designer tackles the most challenging design problems, sets the quality bar for the team, and ensures designs are accessible, inclusive, and emotionally resonant. They collaborate across product, engineering, research, and content disciplines, raising craft excellence and contributing significantly to Flo’s overarching design vision.

Your Experience

• Must have:

• 10+ years of professional experience designing mobile applications.
• Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
• Experience creating scalable frameworks, contribution to design systems, and interaction models.
• Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
• Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders.
• Deeply collaborative, with experience mentoring and raising the craft bar for design teams.
• Commitment to accessibility, inclusion, and ethical design practices.

• Experience in AI/LLM-powered design exploration.
• Experience working in health tech or regulated industries.

What You’ll Be Doing

• You’ll be responsible for:

• Leading complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
• Translating ambiguous product and data challenges into clear, compelling, user-centred experiences.
• Designing features, e2e flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.).
• Producing prototypes and high-fidelity mock-ups using Figma or other prototyping tools.
• Collaborating closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
• Mentoring and supporting other designers through feedback, craft guidance, and knowledge sharing.
• Advocating for emotionally intelligent, ethical design and ensuring accessibility standards are upheld at every stage.

You’ll be measured on

• Delivering complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes.
• Raising team capability and craft standards by mentoring peers and contributing to a culture of design excellence.

Salary Range

• London - gross per year (ranges may vary based on skills and experience) £85,000 - £105,000 GBP
• Vilnius - gross per month (ranges may vary based on skills and experience) €7,127 - €7,577 EUR

How We Work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What You’ll Get

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.