Senior Motion Designer

Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. As a Senior Motion/Video Designer at Flo, you will create compelling animated content, edit engaging UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives.

Responsibilities:

• Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes.
• Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities.
• Adapt existing designs and produce rapid iterations for spontaneous creative requests.
• Address localization needs to tailor motion graphics and videos for different global markets.
• Produce static ads & thumbnails where required.
• Experiment with generative AI tools to explore new video concepts and improve workflow efficiency.
• Maintain consistency with brand guidelines across all visual content.
• Deliver visually compelling work that effectively communicates app features and user benefits.

Key Results/Objectives:

• Deliver high-quality motion graphics and videos that meet deadlines and support UA goals.
• Improve campaign engagement and performance through effective motion storytelling.
• Integrate innovation in tools and workflows, including AI applications, to elevate creative output.

Qualifications:

Basic Qualifications:

• 5+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques.
• Proficiency in Adobe After Effects and other motion design software.
• Proficiency in Adobe CC.
• Proficiency in Figma or similar software.
• Strong understanding of animation principles and visual effects.
• A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics.
• Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers.
• Understanding of basic performance marketing concepts (e.g., CTR, conversion rates).
• Ability to manage multiple design projects and meet deadlines in a fast-paced environment.
• Excellent communication skills for clear and effective collaboration.
• Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling.

Preferred Qualifications:

• Experience in the tech or digital marketing industry.
• Experience creating static ads to complement motion & video skills.
• Experience in the femtech, health, and wellbeing sector.
• Familiarity with Cinema 4D or 3D motion design (a plus).
• Basic understanding of user acquisition (UA) and CRM creatives.

How We Work:

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

What You’ll Get:

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
• Accelerated professional growth through world-changing work and learning support.
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus more health, pension and wellbeing perks.

Diversity, Equity and Inclusion:

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.