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- Tasks: Create engaging copy for marketing campaigns that drive user action and excitement.
- Company: Join Flo, the world’s #1 health app with a vibrant team culture.
- Benefits: Competitive salary, flexible working, generous leave, and professional growth opportunities.
- Other info: Dynamic environment focused on innovation and personal development.
- Why this job: Make a real impact on health outcomes while honing your copywriting skills.
- Qualifications: Experience in copywriting and collaboration with designers and marketers.
The predicted salary is between 36000 - 60000 ÂŁ per year.
500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health app.
You’re comfortable working closely with senior stakeholders; you like to work in tandem with designers and have examples to prove it; you’ve supported product marketing with product positioning.
What you’ll be doing:
- Writing copy for our push campaign tests as we optimize our full suite of pushes and add new ones.
- Writing copy for performance marketing assets (emails, splash screens, in‑app banners, in‑app pop‑ups, paid social, App Store Optimization) that get results.
- Working (alongside the rest of the copy team) on storytelling for in‑app campaigns that drive user engagement and action.
- Writing creative lines of copy that excite and inspire designers to push their responses to the brief.
- Upholding and championing Flo’s tone of voice across marketing.
- Flexing our tone depending on the channel and user segment, always championing clarity and consistency across channels.
- Working with product and brand marketing to develop new value propositions, product positioning and messaging documentation for new and existing features.
- Building and maintaining effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output.
- Contributing to our copy strategy and learnings documentation and proposing new ways to improve copy performance.
- Strong performance of paid creatives across channels (CTR, CVR, CPA, ROAS, LTV).
- Consistent voice, message clarity, and emotional resonance across all paid media assets.
- Growth in creative efficiency (learning velocity, iteration speed, and cost‑per‑acquisition improvements).
- Tangible contribution to scaling paid UA operations and creative strategy maturity.
You’ll be targeted on:
- Enhancing push performance (working to CTR and daily usage targets) and contributing to new tests.
- Contributing to our copy strategy and learnings documentation and proposing new ways to improve copy performance.
- Delivering high‑engagement LinkedIn posts for Flo’s account, achieving at least a 10% increase in average engagement rate (likes, comments, shares) over six months.
How we work:
We’re a mission‑led, product‑driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get:
- Competitive salary and annual reviews.
- Opportunity to participate in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents.
- Accelerated professional growth through world‑changing work and learning support.
- Flexible office + home working, up to 2 months a year working abroad.
- 5‑week fully paid sabbatical at 5‑year Floversary.
- Flo Premium for friends.
Senior Marketing Copywriter employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Flo. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Show off your portfolio! When you get the chance to chat with hiring managers or during interviews, bring examples of your best work. Highlight how your copy has driven results and engaged users – numbers speak volumes!
✨Tip Number 3
Be ready to flex your creativity! Prepare to brainstorm ideas on the spot during interviews. Think about how you can adapt your writing style to different channels and user segments, just like you would for Flo’s campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Flo team and contributing to our mission.
We think you need these skills to ace Senior Marketing Copywriter
Some tips for your application 🫡
Show Off Your Copy Skills: When you're writing your application, make sure to showcase your best copywriting examples. We want to see how you can flex your tone and style across different channels, so include a variety of pieces that highlight your versatility.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your cover letter and CV to reflect how your experience aligns with our needs at Flo. Mention specific projects where you've worked closely with designers or contributed to product marketing.
Be Clear and Concise: We love clarity! Make sure your application is easy to read and gets straight to the point. Use bullet points where necessary and keep your sentences snappy to show us you can communicate effectively, just like you would in your copy.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Flo Health Inc.
✨Know Your Copy Inside Out
Before the interview, make sure you’re familiar with Flo’s tone of voice and recent campaigns. Bring examples of your previous work that align with their style, especially in performance marketing. This will show you understand what they’re about and how you can contribute.
✨Showcase Collaboration Skills
Since the role involves working closely with designers and senior stakeholders, prepare to discuss specific instances where you’ve successfully collaborated. Highlight how you’ve contributed to projects and how you’ve navigated feedback to enhance the final output.
✨Be Ready to Discuss Metrics
Flo is focused on results, so be prepared to talk about how your copy has driven engagement and conversions in past roles. Bring data points or case studies that demonstrate your impact on CTR, CVR, or other relevant metrics to back up your claims.
✨Emphasise Adaptability
In your interview, stress your ability to flex your writing style based on different channels and user segments. Share examples of how you’ve tailored messaging for various audiences while maintaining clarity and consistency, which is crucial for this role.