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- Tasks: Lead the development of onboarding experiences for a top health & fitness app.
- Company: Join Flo, the world’s #1 health & fitness app with over 500M downloads.
- Benefits: Competitive salary, flexible working, and generous leave policies.
- Why this job: Make a real impact on female health while innovating in digital wellness.
- Qualifications: 3 years in B2C app scaling, strong leadership, and data-driven decision-making skills.
- Other info: Dynamic team culture focused on growth, collaboration, and diversity.
The predicted salary is between 80000 - 90000 £ per year.
500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Flo Onboarding team is looking for a data-driven and business-oriented Product Manager to contribute to the development of the Flo Onboarding and Activation experience. This is an exciting opportunity to work closely with the company leadership and develop, define and execute activation strategies for one of the top wellness and fitness apps globally.
Your Experience
- Must have 3 years proven experience in scaling B2C apps in the health & wellness, social, education or gaming sector.
- Demonstrated expertise in designing and developing app-onboarding user experiences.
- Demonstrated leadership in spearheading projects and effectively managing teams to achieve project goals.
- Proficient in A/B testing, user research, and utilising analytics data.
- Experience working closely with engineers, designers, researchers and QA.
- Excellent written and oral communication and interpersonal skills.
- Proficient in leveraging both quantitative and qualitative insights to drive data-driven product decisions and strategies.
Nice to have
- Former experience in working with a Health Tech / Digital Health / Digital Wellness consumer product.
- Former experience working with a scaling organization (Series A-B+ start-ups etc.).
- Experience in gamification mechanics (conversion-led).
What You’ll Be Doing
- Design and implement tailored onboarding funnels, aligning the marketing positioning used across different user acquisition platforms (Google, Facebook, Snapchat, etc.).
- Employ a variety of growth hacking techniques to increase user acquisition and conversion rates.
- Experiment with and iterate on different onboarding tactics to identify the most effective approaches.
- Evaluate and propose effective activation/monetisation strategies for existing features (e.g., trackers, content, community, programmes - mostly during user onboarding and activation process) to drive accelerated growth.
- Innovate and experiment with growth design principles and strategies to optimise user acquisition, retention, and overall product growth.
- Lead the entire feature development lifecycle, starting from ideation, design, and development to analysis.
- Perform qualitative and quantitative research to explore and validate feature concepts.
- Work closely with Product Designers and Researchers to translate insights and ideas into an exceptional user experience.
- Collaborate closely with engineers to ensure the implementation of features that deliver the best possible user experience, incorporating usability and performance considerations.
- Define and monitor product success metrics.
Annual Salary Range (ranges may vary based on skills and experience) £80,000 - £90,000 GBP
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You’ll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Product Manager - Onboarding employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Onboarding
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Flo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in onboarding and user experience design. Bring these along to interviews to demonstrate your expertise and how you can contribute to Flo's mission.
✨Tip Number 3
Be ready to discuss data! Since this role is all about being data-driven, brush up on your A/B testing and analytics knowledge. Be prepared to share examples of how you've used data to drive product decisions in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Flo team and contributing to our exciting journey.
We think you need these skills to ace Product Manager - Onboarding
Some tips for your application 🫡
Show Your Passion for Health & Wellness: When writing your application, let your enthusiasm for health and wellness shine through. We want to see how your experience aligns with our mission to improve female health, so share any relevant projects or initiatives you've been involved in.
Be Data-Driven: Since we're all about data at StudySmarter, make sure to highlight your experience with A/B testing and analytics. Use specific examples to demonstrate how you've used data to drive product decisions and improve user experiences.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Product Manager role. Mention specific skills and experiences that relate directly to onboarding and activation strategies, as these are key to what we’re looking for.
Keep It Clear and Concise: We appreciate clarity, so keep your application straightforward and to the point. Use bullet points where possible and avoid jargon. This will help us quickly see how you fit into our team and the role you're applying for.
How to prepare for a job interview at Flo Health Inc.
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with Flo’s app and its features. Understand the onboarding process and think about how you would improve it. This shows your genuine interest and helps you speak confidently about your ideas.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, be prepared to discuss your experience with A/B testing and analytics. Bring examples of how you've used data to drive product decisions in previous roles, especially in B2C apps.
✨Prepare for Collaboration Questions
Flo values teamwork, so expect questions about how you’ve worked with engineers, designers, and researchers. Have specific examples ready that highlight your leadership and collaboration skills, particularly in developing user experiences.
✨Demonstrate Your Growth Mindset
Flo is all about innovation and growth. Be ready to discuss your experience with growth hacking techniques and how you’ve iterated on onboarding strategies. Show that you’re not just about maintaining the status quo but are eager to experiment and optimise.
