At a Glance
- Tasks: Lead marketing analytics to drive growth and optimise a $100 million annual investment.
- Company: Join Flo, the world’s #1 health & fitness app on a mission for female health.
- Benefits: Competitive salary, performance incentives, paid leave, and a 5-week sabbatical after 5 years.
- Other info: Dynamic, mission-driven environment with opportunities for professional growth.
- Why this job: Make a real impact in digital health while working with cutting-edge analytics.
- Qualifications: 7+ years in marketing analytics, strong SQL and Python skills, and team management experience.
The predicted salary is between 70000 - 90000 € per year.
Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. As the Marketing Analytics Manager at Flo, you will be the strategic analytics partner to our marketing leadership, helping drive growth and optimise our ~$100 million annual marketing investment. You will lead a team of marketing analysts, working directly with marketing executives to set goals, measure what’s working, and build the measurement frameworks we need to grow sustainably.
This is a high-visibility role. Marketing leadership, and at times senior company leadership, will rely on your team’s analysis to make significant spend and strategy decisions. You will need to be comfortable owning your analytical positions in those conversations and communicating them with clarity and conviction.
Your Experience
- 7+ years in marketing analytics or similar quantitative roles, with growing responsibility
- Real expertise in marketing measurement: MMM, attribution, incrementality testing, cohort analysis
- Strong stats and causal inference background
- Experience managing analytical teams in fast-growing companies
- Strong SQL and Python skills, comfortable with tools like Tableau or Looker
- Mobile app marketing experience (iOS/Android acquisition, ASO, mobile attribution) is important
What you’ll be doing
- Strategic Initiatives & Marketing Measurement: Build and improve our marketing measurement capabilities, work with marketing executives to set the analytics roadmap, analyse creative and channel performance.
- Marketing Goal Setting & Partnership: Be the analytical thought partner to marketing leadership, build dashboards that show how we’re tracking against goals in real-time.
- Team Management: Hire, develop, and manage a team of 6-8 marketing analysts and analytics engineers.
- Operational Management: Own analytics for all marketing activities from planning through analysis and optimisation.
- Cross-Functional Work: Align with Finance on ROI, partner with Product Analytics to understand the full user journey.
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
What you’ll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- 5-week fully paid sabbatical at 5-year Floversary
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Marketing Analytics Manager employer: Flo Health Inc.
At Flo, we pride ourselves on being a mission-driven employer that champions female health through innovative digital solutions. Our dynamic work culture fosters collaboration and encourages personal growth, offering competitive salaries, generous leave policies, and a commitment to diversity and inclusion. Join us in our hybrid work environment where your contributions directly impact the future of health technology, all while enjoying unique benefits like a fully paid sabbatical after five years.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Flo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for those interviews by practising your analytical storytelling. You’ll need to explain complex data in a way that even your nan would understand. Use real examples from your past work to showcase your skills.
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of our mission to build a better future for female health – how cool is that?
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Analytics Manager role. Highlight your relevant experience in marketing analytics, especially any work with marketing leadership and budget allocation. We want to see how your skills align with our mission at Flo!
Showcase Your Analytical Skills:Don’t just list your skills; demonstrate them! Include specific examples of how you've used marketing measurement techniques like MMM or incrementality testing in past roles. We love seeing real-world applications of your expertise.
Be Clear and Concise:When writing your application, clarity is key. Use straightforward language to explain complex concepts, especially if they relate to your analytical work. Remember, we want to understand your thought process without getting lost in jargon!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Flo!
How to prepare for a job interview at Flo Health Inc.
✨Know Your Numbers
As a Marketing Analytics Manager, you'll need to demonstrate your expertise in marketing measurement. Brush up on your knowledge of MMM, attribution, and incrementality testing. Be ready to discuss specific examples where you've applied these methods to influence budget allocation.
✨Speak Their Language
You'll be working closely with marketing executives, so it's crucial to communicate complex analyses in a way that's easy for them to understand. Practice explaining your past projects and findings in simple terms, focusing on the business impact rather than the technical details.
✨Showcase Team Leadership
This role involves managing a team of analysts, so be prepared to talk about your leadership style. Share examples of how you've developed talent, fostered a culture of rigorous analysis, and ensured your team delivers actionable insights that drive business results.
✨Prepare for Strategic Discussions
Expect to engage in high-level strategic conversations about marketing goals and performance. Familiarise yourself with the company's current marketing strategies and think about how you can contribute to their success. Bring ideas on how to improve measurement frameworks and drive growth.
