At a Glance
- Tasks: Lead the development of web onboarding experiences to boost user acquisition and conversion.
- Company: Join Flo, the world’s #1 health & fitness app, on a mission for female health.
- Benefits: Enjoy competitive salary, performance incentives, and generous leave policies.
- Other info: Collaborative culture with opportunities for professional growth and a hybrid work model.
- Why this job: Make a real impact in digital health while working with cutting-edge technology.
- Qualifications: Experience in B2C product management and optimising web funnels is essential.
The predicted salary is between 63000 - 77000 £ per year.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.
Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.
Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
As Flo continues to scale globally, we’re looking for an ambitious and commercially minded Product Manager – Web Onboarding to help accelerate our growth by building and optimising high-performing web acquisition funnels.
This is an opportunity to work at the intersection of Product, Growth Marketing and Monetisation, shaping how millions of potential users discover Flo, understand its value and become paying subscribers.
You’ll take ownership of developing new web onboarding experiences from the ground up, while continuously optimising existing funnels to maximise conversion, revenue and customer lifetime value.
From user journeys and personalisation to pricing, paywalls and experimentation, you’ll have the autonomy to identify growth opportunities and turn them into measurable business results.
Working closely with User Acquisition, Design, Engineering and Analytics, you’ll play a critical role in unlocking new opportunities to scale paid marketing channels, including Meta, Google and Tik Tok.
This is a unique opportunity to combine the speed and experimentation culture of a high-growth business with the scale and impact of one of the world’s most successful consumer health platforms.
Your Experience
Must have
- Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business.
- Hands-on experience building and optimising web acquisition or onboarding funnels, with a track record of improving conversion rates and delivering measurable business impact.
- Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value.
- Experience developing new funnel experiences from scratch, from identifying opportunities and defining hypotheses to launching, measuring and iterating on new products.
- Strong understanding of paid user acquisition, including how channels such as Meta, Google and Tik Tok interact with landing pages, onboarding experiences and conversion performance.
- Highly analytical and data-driven mindset, with hands-on experience in A/B testing, funnel analytics, experimentation and interpreting performance metrics to make product decisions.
- Strong commercial acumen, with an understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value.
- Excellent prioritisation and problem-solving skills, with the ability to identify high-impact opportunities, make decisions under uncertainty and balance multiple competing initiatives.
- Strong cross-functional collaboration skills, with experience working closely with Engineering, Design, Analytics and Marketing to deliver impactful product improvements.
- A proactive, entrepreneurial mindset, with a strong sense of ownership, curiosity and a willingness to challenge assumptions and move quickly.
- What you’ll be doing
You’ll be responsible for
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.
Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.
Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
As Flo continues to scale globally, we’re looking for an ambitious and commercially minded Product Manager – Web Onboarding to help accelerate our growth by building and optimising high-performing web acquisition funnels.
This is an opportunity to work at the intersection of Product, Growth Marketing and Monetisation, shaping how millions of potential users discover Flo, understand its value and become paying subscribers.
You’ll take ownership of developing new web onboarding experiences from the ground up, while continuously optimising existing funnels to maximise conversion, revenue and customer lifetime value.
From user journeys and personalisation to pricing, paywalls and experimentation, you’ll have the autonomy to identify growth opportunities and turn them into measurable business results.
Working closely with User Acquisition, Design, Engineering and Analytics, you’ll play a critical role in unlocking new opportunities to scale paid marketing channels, including Meta, Google and Tik Tok.
This is a unique opportunity to combine the speed and experimentation culture of a high-growth business with the scale and impact of one of the world’s most successful consumer health platforms.
- Build and scale high-performing web funnels
- Own the product roadmap for Flo's web onboarding funnels, driving improvements in conversion, revenue and customer lifetime value.
- Develop and launch new web funnel experiences from scratch, identifying opportunities to engage new audiences, communicate Flo's value proposition and convert visitors into paying subscribers.
- Continuously optimise existing funnels through experimentation, improving every step of the user journey, from landing pages and onboarding questions to paywalls and checkout.
- Explore new approaches to funnel design, personalisation and user segmentation to create compelling experiences tailored to different audiences and acquisition channels.
- Drive monetisation and commercial performance
- Own the monetisation strategy for your funnels, including pricing, subscription plans, paywall experiences, promotional offers and other conversion levers.
- Identify and prioritise opportunities to maximise revenue, revenue per visitor and customer lifetime value while maintaining a strong customer experience.
- Develop and execute a high-velocity experimentation roadmap, using A/B testing, customer insights and performance data to deliver measurable growth.
- Take accountability for funnel performance, continuously monitoring key metrics and translating insights into clear product priorities.
- Partner with User Acquisition to unlock scalable growth
- Work closely with User Acquisition and Growth Marketing teams to develop funnel experiences that maximise the performance and scalability of paid acquisition campaigns across Meta, Google, Tik Tok and other channels.
- Collaborate on new audience segments, messaging, value propositions and acquisition strategies, ensuring alignment between advertising campaigns and the user experience.
- Identify opportunities to improve acquisition economics through higher conversion rates, stronger monetisation and better customer lifetime value.
- Partner with Marketing to test new growth hypotheses and unlock additional opportunities for profitable customer acquisition.
- Lead execution and drive business impact
- Lead a cross-functional product squad, working closely with Design, Engineering and Analytics to turn growth opportunities into high-quality product experiences.
- Use quantitative and qualitative insights to understand user behaviour, identify friction points and develop effective solutions.
- Balance rapid experimentation with strategic thinking, ensuring short-term optimisation efforts contribute to long-term sustainable growth.
- Collaborate with other Product, Payments, Marketing and Legal teams to ensure seamless customer journeys and commercially effective, compliant experiences.
Annual Salary Range (ranges may vary based on skills and experience): £78,000 GBP - £90,000 GBP
How we work
We’re a mission-led, product-driven team.
We move fast, stay focused and take ownership – from brief to build to impact.
Debate is encouraged.
Decisions are shared.
We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves.
It takes commitment, resilience, and the drive to keep going when things get tough.
Because better health outcomes are worth it.
What you’ll get
We support impact with meaningful reward. Here’s what that looks like
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
- Diversity, equity and inclusion
Our strength is in our differences.
At Flo, hiring is based on merit, skill and what you bring to the role – nothing else.
We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Read our privacy notice for job applicants.
#J-18808-Ljbffr
Senior Product Manager - Web Onboarding in London employer: Flo Health Inc.
Flo is an exceptional employer, offering a dynamic and mission-driven work environment where creativity meets impactful health solutions. With competitive salaries, generous leave policies, and a strong focus on professional growth, employees are empowered to innovate and contribute to the future of female health. The collaborative culture encourages bold ideas and fosters diversity, making it a rewarding place for creative leaders to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager - Web Onboarding in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Flo Health Inc.!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Flo Health Inc. would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Flo Health Inc. through your school's career services!
We think you need these skills to ace Senior Product Manager - Web Onboarding in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager - Web Onboarding, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager - Web Onboarding position at Flo Health Inc.. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Flo Health Inc.
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
