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- Tasks: Lead innovative design projects that enhance user experiences in the world's #1 health app.
- Company: Join Flo, a mission-driven tech company transforming female health with cutting-edge solutions.
- Benefits: Enjoy competitive salary, flexible working, and generous leave policies including a 5-week sabbatical.
- Why this job: Make a real impact on women's health while working with a passionate and talented team.
- Qualifications: 10+ years in mobile app design, strong portfolio, and expertise in Figma and prototyping tools.
- Other info: Collaborative environment focused on growth, mentorship, and raising design standards.
The predicted salary is between 43200 - 72000 £ per year.
Flo is the world's #1 health & fitness app on a mission to build a better future for female health. With 6M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo's app. This role combines deep expertise in interaction design, systemic thinking, and visual craft with the ability to architect scalable frameworks and influence product direction. As a senior individual contributor, the Senior Product Designer tackles the most challenging design problems, sets the quality bar for the team, and ensures designs are accessible, inclusive, and emotionally resonant. They collaborate across product, engineering, research, and content disciplines, raising craft excellence and contributing significantly to Flo's overarching design vision.
Your Experience
- Must have:
- 10+ years of professional experience designing mobile applications.
- Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
- Experience creating scalable frameworks, contribution to design systems, and interaction models.
- Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
- Experience using motion and animation tools (e.g., Lottie, Rive, After Effects).
- Experience in AI/LLM-powered design exploration.
- Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders.
- Deeply collaborative, with experience mentoring and raising the craft bar for design teams.
- Experience designing gamified or behaviour-change-driven experiences.
- Experience working in health tech or regulated industries.
What you'll be doing
- You'll be responsible for:
- Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
- Translate ambiguous product and data challenges into clear, compelling, user-centred experiences.
- Design features, e2e flows, and experiments that align with user needs and business goals (e.g., engagement, retention, etc.).
- Produce prototypes and high-fidelity mock-ups using Figma or other prototyping tools.
- Develop and evolve interaction models, motion principles, and visual systems that scale across teams and inspire adoption.
- Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
- Mentor and support other designers through feedback, craft guidance, and knowledge sharing.
- Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage.
- Be a key contributor to our design system, ensuring accessibility, inclusivity, and scalability in all outputs.
- Integrate AI tools into day to day work.
What you'll be measured on
- Deliver complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes.
- Strengthen Flo's design systems, frameworks, animation and motion principles to enable scalable, high-quality design across teams.
- Raise team capability and craft standards by mentoring peers and contributing to a culture of design excellence.
How we work
We're a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You'll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo's performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We're proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Senior Product Designer (User-Centric) in London employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Designer (User-Centric) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend design meetups, and connect with fellow designers on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work, especially projects that demonstrate your user-centric design skills. When you get the chance to chat with potential employers, be ready to discuss your design process and the impact of your work.
✨Tip Number 3
Prepare for interviews by practising common design questions and scenarios. Think about how you can showcase your experience with scalable frameworks and collaboration. Remember, it’s not just about what you’ve done, but how you can contribute to Flo’s mission!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Flo, where we’re all about building a better future for female health.
We think you need these skills to ace Senior Product Designer (User-Centric) in London
Some tips for your application 🫡
Showcase Your Portfolio: Make sure to include a link to your portfolio that highlights your best work. We want to see your design process, the challenges you faced, and how you tackled them. Remember, it's all about demonstrating your systemic design and interaction expertise!
Tailor Your Application: When applying, customise your application to reflect how your experience aligns with our mission at Flo. Highlight your experience in health tech or any relevant projects that showcase your ability to create user-centric designs. We love seeing how you can contribute to our vision!
Be Clear and Concise: In your written application, keep it straightforward. Use clear language to explain your design philosophy and how you approach complex problems. We appreciate candidates who can distill complex ideas into simple narratives – it shows strong communication skills!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Flo Health Inc.
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work. Focus on projects that demonstrate your systemic design skills and measurable impact, especially in mobile applications. Be ready to discuss the thought process behind each project and how it aligns with user needs.
✨Understand the Company’s Mission
Before the interview, dive deep into Flo's mission and values. Familiarise yourself with their approach to female health and how they leverage AI in their products. This will help you articulate how your design philosophy aligns with their goals and show that you're genuinely interested in contributing to their vision.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with product managers, engineers, and researchers, be prepared to discuss past experiences where collaboration was key. Think of specific examples where you mentored others or contributed to a team’s success, and be ready to share how you handle feedback and foster a collaborative environment.
✨Demonstrate Your Design Process
Be ready to walk through your design process step-by-step. Discuss how you translate ambiguous challenges into user-centred solutions, and highlight your proficiency with tools like Figma and prototyping software. Showing your ability to create scalable frameworks and interaction models will set you apart as a candidate.
