At a Glance
- Tasks: Drive revenue growth by optimising pricing and paywall strategies for our leading health app.
- Company: Join Flo, the world’s #1 health & fitness app with a mission to empower female health.
- Benefits: Competitive salary, performance incentives, generous leave policies, and a supportive work environment.
- Other info: Dynamic, fast-paced environment with opportunities for professional growth and meaningful impact.
- Why this job: Be part of a pioneering team shaping the future of digital health for women globally.
- Qualifications: Experience in monetisation strategies, A/B testing, and cross-functional collaboration.
The predicted salary is between 58500 - 71500 £ per year.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.
Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.
Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
As a Growth Product Manager – Core Monetisation at Flo, you’ll own the strategy and execution of initiatives that directly maximise user lifetime value.
Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth.
You’ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium.
This role has significant strategic visibility and you’ll work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.
This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn.
Your Experience
Must have
- Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
- Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
- Hands‑on experience leveraging offers, discounts, add‑ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
- Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross‑functional teams.
- Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
- Experience working cross‑functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
- Excellent analytical and problem‑solving skills, with the ability to translate data into insights and make informed, evidence‑based decisions.
- Comfort working in a fast‑paced, high‑experiment environment with shifting priorities and multiple competing demands.
You thrive in dynamic settings and are energised by experimentation at scale.
Nice to have
- Experience managing monetisation for a B2C app.
- Experience with monetisation automation and machine learning techniques.
- What you'll be doing
You’ll be responsible for
- Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
- Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add‑ons, ensuring alignment with Flo’s business goals and market dynamics.
- Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high‑performing upgrade journey.
- Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
- Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy.
- Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
- Acting as Flo’s subject‑matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.
Annual Salary Range (ranges may vary based on skills and experience): £78,000 GBP - £90,000 GBP
How we work
We’re a mission‑led, product‑driven team.
We move fast, stay focused and take ownership – from brief to build to impact.
Debate is encouraged.
Decisions are shared.
We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves.
It takes commitment, resilience, and the drive to keep going when things get tough.
Because better health outcomes are worth it.
What you’ll get
We support impact with meaningful reward. Here’s what that looks like
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents
- Accelerated professional growth through world‑changing work and learning support
- In‑person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5‑week fully paid sabbatical at 5‑year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
- Diversity, equity and inclusion
Our strength is in our differences.
At Flo, hiring is based on merit, skill and what you bring to the role – nothing else.
We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Read our privacy notice for job applicants.
#J-18808-Ljbffr
Senior Growth Product Manager – Monetisation in London employer: Flo Health Inc.
Flo is an exceptional employer, offering a dynamic and mission-driven work environment where creativity meets impactful health solutions. With competitive salaries, generous leave policies, and a strong focus on professional growth, employees are empowered to innovate and contribute to the future of female health. The collaborative culture encourages bold ideas and fosters diversity, making it a rewarding place for creative leaders to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Product Manager – Monetisation in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Flo Health Inc.!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Flo Health Inc. would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Flo Health Inc. through your school's career services!
We think you need these skills to ace Senior Growth Product Manager – Monetisation in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Growth Product Manager – Monetisation, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Growth Product Manager – Monetisation position at Flo Health Inc.. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Flo Health Inc.
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
