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- Tasks: Lead the development of onboarding experiences for a top health app.
- Company: Join Flo, the world's #1 health & fitness app with over 77M monthly users.
- Benefits: Competitive salary, flexible working, and generous leave policies.
- Why this job: Make a real impact on female health while innovating in digital wellness.
- Qualifications: 3 years in B2C app scaling, strong leadership, and data-driven decision-making.
- Other info: Dynamic team culture focused on growth, collaboration, and diversity.
The predicted salary is between 80000 - 90000 £ per year.
500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Flo Onboarding team is looking for a data-driven and business-oriented Product Manager to contribute to the development of the Flo Onboarding and Activation experience. This is an exciting opportunity to work closely with the company leadership and develop, define and execute activation strategies for one of the top wellness and fitness apps globally.
Your Experience
- Must have 3 years proven experience in scaling B2C apps in the health & wellness, social, education or gaming sector.
- Demonstrated expertise in designing and developing app-onboarding user experiences.
- Demonstrated leadership in spearheading projects and effectively managing teams to achieve project goals.
- Proficient in A/B testing, user research, and utilising analytics data.
- Experience working closely with engineers, designers, researchers and QA.
- Excellent written and oral communication and interpersonal skills.
- Proficient in leveraging both quantitative and qualitative insights to drive data-driven product decisions and strategies.
Nice to have
- Former experience in working with a Health Tech / Digital Health / Digital Wellness consumer product.
- Former experience working with a scaling organization (Series A-B+ start-ups etc.).
- Experience in gamification mechanics (conversion-led).
What You’ll Be Doing
- Design and implement tailored onboarding funnels, aligning the marketing positioning used across different user acquisition platforms (Google, Facebook, Snapchat, etc.).
- Employ a variety of growth hacking techniques to increase user acquisition and conversion rates.
- Experiment with and iterate on different onboarding tactics to identify the most effective approaches.
- Evaluate and propose effective activation/monetisation strategies for existing features (e.g., trackers, content, community, programmes - mostly during user onboarding and activation process) to drive accelerated growth.
- Innovate and experiment with growth design principles and strategies to optimise user acquisition, retention, and overall product growth.
- Lead the entire feature development lifecycle, starting from ideation, design, and development to analysis.
- Perform qualitative and quantitative research to explore and validate feature concepts.
- Work closely with Product Designers and Researchers to translate insights and ideas into an exceptional user experience.
- Collaborate closely with engineers to ensure the implementation of features that deliver the best possible user experience, incorporating usability and performance considerations.
- Define and monitor product success metrics.
Annual Salary Range (ranges may vary based on skills and experience) £80,000 - £90,000 GBP
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You’ll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Product Manager - Onboarding in London employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Onboarding in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Flo. A personal introduction can make all the difference when you're applying for that Product Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in scaling B2C apps and designing onboarding experiences. This will help you stand out during interviews and showcase your expertise.
✨Tip Number 3
Be ready to discuss data! Since this role is all about being data-driven, brush up on your A/B testing and analytics knowledge. Be prepared to share examples of how you've used data to drive product decisions in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Flo team and contributing to our mission.
We think you need these skills to ace Product Manager - Onboarding in London
Some tips for your application 🫡
Show Your Passion for Health & Wellness: When you're writing your application, let your enthusiasm for health and wellness shine through. We want to see how your personal values align with our mission at Flo, so share any relevant experiences or insights that demonstrate your commitment to improving female health.
Tailor Your Experience: Make sure to highlight your experience in scaling B2C apps, especially in the health and wellness sector. Use specific examples that showcase your expertise in onboarding user experiences and how you've successfully led projects in the past. This will help us see how you can contribute to our team.
Be Data-Driven: Since we're all about data at Flo, make sure to mention your proficiency in A/B testing and analytics. Share examples of how you've used data to drive product decisions and strategies in your previous roles. This will show us that you have the analytical mindset we’re looking for.
Keep It Clear and Concise: While we love a good story, clarity is key! Make sure your application is well-structured and easy to read. Avoid jargon and keep your language straightforward. This will help us understand your qualifications quickly and effectively. And remember, apply through our website for the best chance!
How to prepare for a job interview at Flo Health Inc.
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Flo's app and its onboarding process. Familiarise yourself with its features, user experience, and the latest updates. This will not only show your genuine interest but also help you discuss how you can contribute to enhancing the onboarding experience.
✨Prepare Data-Driven Examples
Since the role requires a data-driven mindset, come prepared with specific examples of how you've used analytics to drive product decisions in your previous roles. Highlight any A/B testing or user research you've conducted, and be ready to discuss the outcomes and learnings from those experiences.
✨Showcase Your Leadership Skills
As a Product Manager, you'll need to lead cross-functional teams. Be ready to share stories that demonstrate your leadership abilities, especially in managing projects and collaborating with engineers, designers, and researchers. Discuss how you’ve successfully navigated challenges and driven teams towards achieving project goals.
✨Ask Insightful Questions
Interviews are a two-way street, so prepare thoughtful questions about Flo's future direction, the onboarding team's current challenges, and how success is measured in this role. This shows your enthusiasm for the position and helps you gauge if the company aligns with your career goals.
