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- Tasks: Drive revenue growth by optimising paywalls and personalising user experiences.
- Company: Join Flo, the world's #1 health app with over 500M downloads!
- Benefits: Competitive salary, flexible working, and a 5-week paid sabbatical.
- Why this job: Be part of a mission to revolutionise female health with cutting-edge technology.
- Qualifications: Experience in pricing strategies and high-converting paywall design.
- Other info: Dynamic environment with opportunities for professional growth and inclusivity.
The predicted salary is between 43200 - 72000 £ per year.
Flo is the world's #1 health & fitness app on a mission to build a better future for female health. Backed by a $200M investment, we became the first product of our kind to reach a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store's health category, we are building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
As a Growth Product Manager – Core Monetisation at Flo, you will own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on paywall experience, offer segmentation, and personalisation, the core levers driving Flo's revenue growth. You will collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you will work closely with the company product leadership to shape Flo's monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.
This role is pivotal to reinforcing Flo's position as a global leader in health and fitness, and as the world's first fully digital female health unicorn.
Responsibilities- Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
- Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo's business goals and market dynamics.
- Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.
- Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
- Partnering closely with engineering, design, analytics, and finance teams to enhance Flo's monetisation systems and experimentation capabilities.
- Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
- Acting as Flo's subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.
- Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
- Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
- Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
- Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
- Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
- Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
- Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.
- Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands.
- Experience managing monetisation for a B2C app.
- Experience with monetisation automation and machine learning techniques.
- Salary Range - London - gross per year (ranges may vary based on skills and experience)
- Salary Range - Vilnius - gross per month (ranges may vary based on skills and experience)
- Competitive salary and annual reviews
- Opportunity to participate in Flo's performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health and wellbeing perks
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We are proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Growth Product Manager in London employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Product Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Flo. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff. Dive deep into Flo's monetisation strategies and think about how you can contribute. Show us you're passionate about female health!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Growth Product Manager role. We want to hear how you can maximise user lifetime value.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Flo team.
We think you need these skills to ace Growth Product Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Product Manager role. Highlight your experience with pricing strategies and paywall optimisation, as these are key to what we're looking for at Flo.
Showcase Your Data Skills: We love data-driven decision-making! Include examples of how you've used analytics to inform monetisation strategies or improve user experiences. This will show us you can translate insights into action.
Be Clear and Concise: When writing your application, keep it straightforward. Use bullet points where possible and avoid jargon. We want to see your skills and experience shine through without any fluff!
Apply Through Our Website: Don't forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to hear from you!
How to prepare for a job interview at Flo Health Inc.
✨Know Your Numbers
As a Growth Product Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to user lifetime value, conversion rates, and pricing strategies. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Collaboration Skills
This role involves working closely with cross-functional teams. Prepare examples of how you've successfully collaborated with designers, engineers, and analysts in the past. Highlight any specific projects where teamwork led to significant results.
✨Understand the Market
Familiarise yourself with Flo's competitors and the health app landscape. Be prepared to discuss current trends in monetisation and how you would apply them to enhance Flo's paywall experience. Showing that you understand the market will set you apart.
✨Be Ready for A/B Testing Discussions
Given the emphasis on experimentation, be prepared to talk about your experience with A/B testing. Share specific examples of tests you've run, what you learned, and how those insights informed your monetisation strategies.
