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- Tasks: Drive creative strategy and produce engaging video content for Flo's Perimenopause Mode.
- Company: Join the world’s #1 health & fitness app on a mission to improve female health.
- Benefits: Competitive salary, performance incentives, generous leave, and professional growth opportunities.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact in women's health while working with cutting-edge technology.
- Qualifications: 4+ years in creative production and strong storytelling skills required.
The predicted salary is between 50000 - 65000 £ per year.
Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. We are looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.
You will translate user needs and product functionality into a cohesive content strategy and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do:
- Own creative strategy for a user segment: Develop and evolve the creative vision and content strategy for Perimenopause Mode. Translate user needs, behaviours, and emotional drivers into content directions. Ensure content supports key product goals: clarity, validation, and action.
- Turn product experience into content: Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities. Collaborate with Product Managers to embed data, insights, and functionality into content.
- Lead content ideation and production: Partner with content creators to develop creative briefs, write or co-create scripts for video and motion content, own the end-to-end production process (internal and external teams), and ensure high quality, consistency, and alignment with brand and product.
- Build personalised content systems: Work with engineers and product teams to define content logic and relevance algorithms, structure content for personalisation at scale, and plan and deliver content batches aligned with user segments, needs, and lifecycle moments.
- Drive experimentation and optimisation: Use performance data to refine creative strategy and content direction. Continuously iterate based on user feedback and engagement signals.
Who you will work with:
- Product Managers – align content with product logic and UX
- Content Creators & Designers – co-create and produce content
- Growth / UA teams – test and scale high-performing content
- Engineers – enable personalisation and content delivery systems
- Legal, Medical & Science teams – ensure accuracy and credibility
What we’re looking for:
- Experience: 4+ years in creative production, content strategy, digital or social media. Proven track record of producing video/motion/digital content at scale.
- Skills: Strong creative thinking + storytelling (especially in engaging video formats). Ability to translate user insights into content strategy. Experience writing briefs and scripts. Understanding of content personalisation and user segmentation. Comfortable working with data and performance metrics.
- Mindset: Deep empathy for users and the ability to think from their perspective. Product mindset: sees content as part of the user experience, not just marketing. Hands-on, proactive, and comfortable in a fast-moving environment. Strong collaborator across product, tech, and creative teams.
Nice to have:
- Experience in health, wellness, or femtech
- Experience with algorithm-driven or personalised content systems
- Familiarity with UA/performance creatives and testing frameworks
How we work: We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
What you'll get: Competitive salary and annual reviews, opportunity to participate in Flo’s performance incentive scheme, paid holiday, sick leave, and female health leave, enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents, accelerated professional growth through world-changing work and learning support, in-person collaboration and work in a hybrid model, with 3 days per week spent in the office, 5-week fully paid sabbatical at 5-year Floversary, Flo Premium for friends & family, plus more health, pension and wellbeing perks.
Diversity, equity and inclusion: Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Content Strategist (Video) – Perimenopause in London employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist (Video) – Perimenopause in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Flo or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best video content and creative strategies. Make sure it’s easy to navigate and showcases your unique style – this is your chance to shine!
✨Tip Number 3
Prepare for interviews like a pro! Research Flo’s mission and values, and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their vision for female health.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Flo team.
We think you need these skills to ace Content Strategist (Video) – Perimenopause in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about creating engaging content, especially in the health and wellness space. Share your personal connection to the topic if you have one!
Tailor Your Content Strategy: Make sure to align your experience with our needs. Highlight specific projects where you've developed content strategies or produced video content that resonates with users. We love seeing how you've turned user insights into compelling narratives!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Flo Health Inc.
✨Know Your Audience
Before the interview, take some time to understand Flo's core user segments, especially around Perimenopause. Familiarise yourself with their needs and emotional drivers, as this will help you demonstrate how your creative strategy can resonate with them.
✨Showcase Your Creative Process
Be prepared to discuss your previous work in video production and content strategy. Bring examples that highlight your ability to translate user insights into engaging content. This is your chance to show how you can lead the end-to-end production process effectively.
✨Collaborate Like a Pro
Since this role involves working closely with Product Managers, Content Creators, and Engineers, be ready to share examples of successful collaborations. Highlight how you’ve worked across teams to align content with product goals and user experience.
✨Embrace Data-Driven Decisions
Flo values experimentation and optimisation, so come prepared to discuss how you've used performance data to refine your creative strategies in the past. Show that you’re comfortable working with metrics and can iterate based on user feedback.