Creator Partnerships Manager (TikTok One & UGC, Paid Social)

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job We’re looking for someone who sits at the intersection of creators, creative, and paid social – gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results. As a Creator Partnerships Manager, you’ll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams to continuously test, iterate, and improve performance. You’ll also need a deep understanding of TikTok-native content and culture – what feels organic, what grabs attention instantly, and what converts.

What You’ll Be Doing

• Launch and manage briefs via TikTok One and other creator marketplaces
• Build and manage a network of in-house creators
• Establish creator strategy (personas, roles, segments)
• Develop and own creative strategy
• Build and maintain a consistent UGC production pipeline
• Develop clear, performance-driven briefs
• Partner closely with the production team on editing, iterations, and scaling winning creatives
• Oversee high-volume content output with fast turnaround times
• Analyze creative performance (CTR, hooks, conversions) to identify winning patterns
• Translate insights into new briefs, iterations, and testing frameworks
• Provide structured, actionable feedback to creators to improve performance over time
• Collaborate with paid media teams

What We’re Looking For

• 2–5 years in influencer marketing, UGC, or performance creative roles
• Strong understanding of paid social performance drivers
• Have experience optimizing content specifically for paid ads, not organic
• Experience using TikTok One
• Strong understanding of TikTok-native content – trends, hooks, formats, and storytelling styles
• Experience managing content pipelines at scale (multiple assets, fast testing cycles)
• Experience managing and collaborating with creators
• Comfortable working cross-functionally with production/editing teams
• Highly organized and detail-oriented in a fast-paced environment

How We Work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What You’ll Get

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents
• Accelerated professional growth through world‑changing work and learning support
• In‑person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5‑week fully paid sabbatical at 5‑year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.