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- Tasks: Lead creative marketing campaigns that make a real impact on female health.
- Company: Join Flo Health, the world’s #1 health app with over 400M downloads.
- Benefits: Enjoy competitive salary, flexible working, and a 5-week paid sabbatical.
- Why this job: Be part of a mission-driven team creating innovative health solutions for women.
- Qualifications: 2+ years in performance marketing; strong portfolio and project management skills required.
- Other info: Diversity and inclusion are at our core; we welcome applicants from all backgrounds.
The predicted salary is between 46000 - 58000 £ per year.
500M+ downloads. 77M+ monthly users. A decade of building – and we\’re still accelerating.Flo is the world\’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we\’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store\’s health category, we\’ve spent 10 years earning trust at scale. Now, we\’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
JobWe\’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don\’t just get noticed — they move people. This isn\’t a video editing role — it\’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You\’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what\’s next, and directing others to bring it to life.
Responsibilities
Developing strategic creative concepts for paid video campaigns across social platforms
Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
Partnering with UA and growth teams to test hypotheses and scale what performs
Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
Spotting patterns, trends, and cultural moments to inform future campaigns
Guiding the creative process end-to-end, from concept through to execution and analysis
Your ExperienceMust-have:
2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
A portfolio showing data-driven creative concepts that delivered measurable results
Deep understanding of paid social creative performance and testing methodologies
Strong communication skills — able to translate insights into compelling creative directions
Fluency in English and a natural ability to craft ideas for a global (especially US) audience
Familiarity with creative production workflows, without needing to be hands‐on in editing tools
Proficiency with project management tools (Jira, Confluence, Google Workspace)
Curiosity for new formats, cultural trends, and emerging AI creative tools
An obsession with results
Nice-to-have:
Familiarity with budgeting and resource allocation for creative projects
Experience working collaboratively with creative partners (writers, motion designers, video editors)
What Success Looks Like
Growth in video creative\’s contribution as a driver of paid UA success
Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
Tangible impact on overall paid UA campaign growth and ROI
How We WorkWe\’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You\’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You\’ll Get
Competitive salary and annual reviews
Opportunity to participate in Flo\’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
Flexible office + home working, up to 2 months a year working abroad
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusionOur strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We\’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
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Creative Strategist employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Familiarise yourself with Flo Health's mission and values. Understanding their focus on female health and how they leverage technology will help you align your creative strategies with their goals during interviews.
✨Tip Number 2
Showcase your portfolio effectively. Highlight projects that demonstrate your ability to create impactful marketing campaigns, especially those that involved performance marketing metrics like CTR and conversion rates.
✨Tip Number 3
Network within the health tech industry. Engaging with professionals in similar roles can provide insights into current trends and expectations, which can be beneficial when discussing your ideas during the interview process.
✨Tip Number 4
Prepare to discuss your experience with project management tools. Being able to articulate how you've used tools like Jira or Google Sheets to manage creative projects will demonstrate your organisational skills and readiness for the role.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and creative production. Use specific examples that demonstrate your mastery of key metrics and project management tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for female health and how your skills align with Flo Health's mission. Mention specific campaigns or projects you've worked on that relate to the role.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your journey from idea to execution. Highlight a range of content that reflects your creativity and strategic thinking, particularly in health-related projects.
Highlight Team Collaboration: In your application, emphasise your ability to work effectively with diverse teams. Provide examples of how you've collaborated with writers, designers, and other stakeholders to deliver successful marketing assets.
How to prepare for a job interview at Flo Health Inc.
✨Showcase Your Portfolio
Make sure to bring a compelling portfolio that highlights your journey from idea to impactful creative execution. This is your chance to demonstrate your mastery in creative production and how your work aligns with the role of a Creative Strategist.
✨Understand Key Metrics
Familiarise yourself with key performance metrics such as CTR and conversion rates. Be prepared to discuss how you've used these metrics in past roles to drive data-driven decisions and improve campaign effectiveness.
✨Demonstrate Team Collaboration
Since the role involves working closely with diverse teams, be ready to share examples of how you've successfully collaborated with writers, designers, and other stakeholders. Highlight your ability to lead projects while ensuring everyone is aligned with the creative vision.
✨Stay Updated on Industry Trends
Show your enthusiasm for the industry by discussing recent trends or emerging design technologies that excite you. This will demonstrate your commitment to continuous learning and your proactive approach to staying relevant in the field.
