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- Tasks: Lead UGC video production for TikTok and Snapchat, ensuring high-quality creative output.
- Company: Join a dynamic team at Flo, focused on innovative social growth.
- Benefits: Enjoy competitive salary, paid leave, and a 5-week sabbatical after 5 years.
- Why this job: Make an impact in the fast-paced world of social media marketing.
- Qualifications: 5+ years in creative production and experience managing teams.
- Other info: Embrace a hybrid work model with opportunities for professional growth.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for a Creative Production Lead to own and scale UGC video production across TikTok and Snapchat within Social Growth. This role is responsible for building and running a high-output creative engine across multiple pods, ensuring consistent delivery of high-performing assets for both organic and paid UA.
You will lead producers and editors across key content areas (Organic, Paid 40+, Core, Testimonials), ensuring each pod operates effectively while maintaining a unified creative system.
You’ll be responsible for:
- Owning UGC video production output across all pods and content streams
- Managing and developing Creative Producers and motion/video resources across pods
- Ensuring consistent production volume, quality, and turnaround across Organic, Paid, Core, and Testimonials
- Building and maintaining a scalable creative production system across teams
- Partnering with strategists and UA to align production with performance needs
- Ensuring winning concepts are effectively scaled across pods and platforms
- Allocating resources across pods based on priorities and performance signals
- Establishing clear workflows for briefing, production, and iteration
- Driving cross-pod learnings and ensuring best practices are shared and reused
Your Experience Must-have:
- 5+ years in creative production, UGC, or performance content roles
- Experience managing creative teams (producers, editors, creators)
- Strong understanding of short-form video production for TikTok
- Experience operating high-volume creative production systems
- Ability to balance speed, quality, and scale across multiple workstreams
- Experience working cross-functionally with UA, strategy, and creative teams
- Strong ownership mindset with ability to prioritise and allocate resources effectively
- Fluent English with experience delivering content for US audiences
What Success Looks Like:
- Reliable, scalable production output across all pods
- Clear ownership and performance across Organic, Paid, Core, and Testimonials streams
- Faster production cycles with increased volume and maintained quality
- Effective scaling of winning creatives across pods and platforms
- Stronger contribution of Social Growth production to paid UA performance
What You’ll Get:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion:
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Creative Producer UGC Lead TikTok & Snap (Performance Marketing - Video) employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Producer UGC Lead TikTok & Snap (Performance Marketing - Video)
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those who are already working at companies you're eyeing. A friendly chat can sometimes lead to insider info or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best UGC video work. Make it easy for potential employers to see what you can do and how you can contribute to their creative production needs.
✨Tip Number 3
Stay active on social media platforms like TikTok and Snapchat. Engage with trends and showcase your understanding of short-form video production. This not only keeps you in the loop but also demonstrates your passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Creative Producer UGC Lead TikTok & Snap (Performance Marketing - Video)
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can lead UGC video production, so make sure your application reflects that creative spark.
Tailor Your Experience: Make sure to highlight your relevant experience in creative production and managing teams. We want to see how your background aligns with the role, especially your understanding of short-form video for TikTok. Don’t just list your jobs; tell us how they’ve prepared you for this position!
Be Clear and Concise: While we love creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your achievements and skills at a glance. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Flo Health Inc.
✨Know Your UGC Inside Out
Make sure you’re well-versed in user-generated content, especially for TikTok and Snapchat. Familiarise yourself with the latest trends, successful campaigns, and what makes a video pop on these platforms. This knowledge will help you demonstrate your expertise and passion during the interview.
✨Showcase Your Leadership Skills
Since this role involves managing creative teams, be prepared to discuss your experience in leading producers and editors. Share specific examples of how you've built effective teams, managed workflows, and ensured high-quality output. Highlight any strategies you've used to foster collaboration and creativity.
✨Demonstrate Your Production Process
Be ready to explain your approach to scaling production systems. Discuss how you balance speed, quality, and volume across multiple projects. Providing concrete examples of past successes will show that you can handle the demands of a high-output creative engine.
✨Align with Performance Needs
Understand how creative production ties into performance marketing. Be prepared to talk about how you’ve partnered with strategists and UA teams in the past to align creative output with performance goals. This will show that you not only think creatively but also strategically.