At a Glance
- Tasks: Drive revenue growth by optimising pricing and paywall strategies for our leading health app.
- Company: Join Flo, the world’s #1 health & fitness app with over 500M downloads.
- Benefits: Enjoy competitive salary, flexible working, and a 5-week paid sabbatical after 5 years.
- Other info: Be part of a mission-driven team that values diversity and innovation.
- Why this job: Make a real impact on female health while shaping the future of digital health.
- Qualifications: Experience in pricing strategies and high-converting paywall design is essential.
The predicted salary is between 43200 - 72000 £ per year.
Flo is the world’s #1 health & fitness app on a mission to build a better future for female health. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
As a Growth Product Manager – Core Monetisation at Flo, you’ll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth.
You’ll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you’ll work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.
Your Experience
- Must have: Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
- Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
- Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
- Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
- Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
- Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
- Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.
- Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands.
- Nice to have: Experience managing monetisation for a B2C app.
- Experience with monetisation automation and machine learning techniques.
What you’ll be doing
- Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
- Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics.
- Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.
- Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
- Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy.
- Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
- Acting as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Growth Product Manager in City of London employer: Flo Health Inc.
Flo is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With a strong focus on employee growth, we provide opportunities for professional development through world-changing projects and learning support, alongside competitive benefits such as flexible working arrangements and generous parental leave. Join us in our mission to revolutionise female health while enjoying a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Product Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to growth product management. Think about how your experience aligns with Flo's mission and be ready to share specific examples of your past successes.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in previous roles. This is crucial for a Growth Product Manager, so make sure you can highlight your experience with A/B testing and monetisation strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Flo team.
We think you need these skills to ace Growth Product Manager in City of London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for health and fitness shine through! We want to see how your passion aligns with our mission at Flo. Share why you’re excited about the role and how you can contribute to our journey.
Tailor Your Experience:Make sure to highlight your relevant experience in pricing strategies and monetisation flows. We love seeing specific examples of how you've maximised user lifetime value in previous roles. Tailoring your application to reflect this will definitely catch our eye!
Be Data-Driven:Since we thrive on analytics, don’t shy away from showcasing your analytical skills. Include any data-driven decisions you've made in past projects that led to successful outcomes. This will show us you can translate insights into actionable strategies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Flo Health Inc.
✨Know Your Numbers
As a Growth Product Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to user lifetime value (LTV) and conversion rates. Be ready to discuss how you've used data to inform pricing strategies or optimise paywall experiences in your previous roles.
✨Showcase Your Collaboration Skills
This role involves working closely with cross-functional teams. Prepare examples of how you've successfully collaborated with designers, engineers, and analysts in the past. Highlight specific projects where teamwork led to measurable outcomes, especially in monetisation efforts.
✨Be Ready for A/B Testing Questions
Given the emphasis on experimentation, expect questions about your experience with A/B testing. Have a couple of examples ready where you validated assumptions through testing and how those results translated into actionable insights that improved monetisation performance.
✨Understand Flo's Mission
Flo is all about empowering female health. Familiarise yourself with their mission and values. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goal of building a better future for female health through innovative monetisation strategies.
