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- Tasks: Lead ASO strategy to boost app visibility and organic growth.
- Company: Join Flo, the world’s #1 health app transforming female health.
- Benefits: Enjoy competitive salary, flexible working, and generous leave policies.
- Other info: Dynamic, mission-driven environment with opportunities for professional growth.
- Why this job: Make a real impact in digital health while leading a talented team.
- Qualifications: 5+ years in ASO with team management experience required.
The predicted salary is between 36000 - 60000 £ per year.
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400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
One of the key pillars to our growth is our Organic channel. ASO is instrumental in our future Organic Growth, and we want to continue to drive success in this area.
As the ASO Lead, you will be responsible for managing Flo’s strategy across the app stores & organic search globally. You will ensure we increase our visibility, maximize traffic opportunities & continually innovate across the marketing funnel. Candidates should have strong technical capabilities, be able to lead a high-performing team & drive cross-functional initiatives that support sustainable growth.
This is an opportunity to spearhead and drive meaningful change for the business. You’ll be a mentor and leader to an experienced team & reporting directly to the Director of User Acquisition.
What You\’ll Be Doing
- Developing and delivering a robust ASO strategy across key markets;
- Growing traffic and revenue contribution from organic channels, maximizing both short and long-term growth opportunities;
- Building, leading and growing a strong team of ASO experts;
- Lead and nurture relationships with other teams to enhance Flo’s store presence
- Stay up to date with the latest ASO and digital marketing trends and best practices;
- Own & develop the relationship between Flo, Apple & Google to strengthen our store presence;
- Developing and delivering a cross-functional Ratings strategy to ensure high star ratings across iOS and GP;
- Report performance to stakeholders on a regular basis.
Your Experience
Must have:
- 5+ years of ASO experience and 2+ years of managing an ASO team;
- Strong track record of growing organic traffic for a top-grossing app across multiple regions;
- Exceptional analytical skills and strategic thinking combined with a hands-on attitude;
- Strong understanding of app store algorithms on all relevant platforms, including but not limited to iOS and Android;
- Proficiency with ASO tools such as SplitMetrics, AppFollow, AppTweak, and Sensor Tower;
- Team management experience, driving high performance and team satisfaction;
- Experience collaborating with tech and creative teams, and providing guidance and thought leadership to steer the joint effort in delivering on strategy;
- Experience collaborating with paid marketing teams to improve conversion funnel;
- Experience working with Apple & Google to build strong relationships to boost featuring opportunities as well as to gain insider’s insights;
- Experience using AI tools (e.g., ChatGPT, Midjourney, Google AI Studio) to enhance marketing workflows or ideation;
- Experience in Rating strategies across Apple & Google.
Nice to have:
- Experience in the Health & Fitness Category.
- Familiarity with developer consoles
- Product marketing, brand/PR, or SEO experience
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You\’ll Get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Other
Industries
- Technology, Information and Internet
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ASO Lead employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since Flo is all about female health. Tailor your answers to show how you align with their goals.
✨Tip Number 3
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. Demonstrating your expertise in ASO and digital marketing will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Flo team.
We think you need these skills to ace ASO Lead
Some tips for your application 🫡
Show Your ASO Expertise: Make sure to highlight your ASO experience prominently in your application. We want to see how you've driven organic growth and what strategies you've implemented in the past. Use specific examples to showcase your skills!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the job description. Mention your familiarity with app store algorithms and any tools you’ve used, like SplitMetrics or Sensor Tower, to show us you’re the right fit.
Be Authentic: We love authenticity! Let your personality shine through in your application. Share your passion for digital health and how you can contribute to our mission at Flo. We’re looking for someone who fits our culture as much as their skills.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you into the process. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Flo Health Inc.
✨Know Your ASO Stuff
Make sure you brush up on your ASO knowledge before the interview. Understand the latest trends, tools like SplitMetrics and Sensor Tower, and how app store algorithms work. Being able to discuss these topics confidently will show that you're not just a candidate, but a potential leader in the field.
✨Showcase Your Team Leadership Skills
Since this role involves managing a team, be ready to share examples of how you've successfully led teams in the past. Talk about your approach to mentoring and driving high performance. This will demonstrate that you can not only strategise but also inspire others to achieve their best.
✨Prepare for Cross-Functional Collaboration
Flo values collaboration across teams, so think of specific instances where you've worked with tech or creative teams. Be prepared to discuss how you’ve navigated challenges and built strong relationships to enhance project outcomes. This will highlight your ability to work effectively in a dynamic environment.
✨Bring Data to the Table
As an ASO Lead, you'll need to report performance regularly. Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how your analytical skills have led to successful growth strategies. This will show that you’re results-oriented and ready to make an impact.