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- Tasks: Lead ASO strategy to boost Flo's visibility and organic growth across app stores.
- Company: Join Flo, the world's #1 health app, revolutionising female health with AI-powered solutions.
- Benefits: Enjoy competitive salary, flexible working, paid sabbaticals, and enhanced parental leave.
- Why this job: Make a real impact in digital health while mentoring a talented team in a dynamic environment.
- Qualifications: 5+ years in ASO, team management experience, and strong analytical skills required.
- Other info: Work remotely up to 2 months a year and enjoy a diverse, inclusive workplace.
The predicted salary is between 48000 - 84000 £ per year.
3 days ago Be among the first 25 applicants
400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
One of the key pillars to our growth is our Organic channel. ASO is instrumental in our future Organic Growth, and we want to continue to drive success in this area.
As the ASO Lead, you will be responsible for managing Flo’s strategy across the app stores & organic search globally. You will ensure we increase our visibility, maximize traffic opportunities & continually innovate across the marketing funnel. Candidates should have strong technical capabilities, be able to lead a high-performing team & drive cross-functional initiatives that support sustainable growth.
This is an opportunity to spearhead and drive meaningful change for the business. You’ll be a mentor and leader to an experienced team & reporting directly to the Director of User Acquisition.
What You\’ll Be Doing
You\’ll be responsible for:
- Developing and delivering a robust ASO strategy across key markets;
- Growing traffic and revenue contribution from organic channels, maximizing both short and long-term growth opportunities;
- Building, leading and growing a strong team of ASO experts;
- Lead and nurture relationships with other teams to enhance Flo’s store presence
- Stay up to date with the latest ASO and digital marketing trends and best practices;
- Own & develop the relationship between Flo, Apple & Google to strengthen our store presence;
- Developing and delivering a cross-functional Ratings strategy to ensure high star ratings across iOS and GP;
- Report performance to stakeholders on a regular basis.
Your Experience
Must have:
- 5+ years of ASO experience and 2+ years of managing an ASO team;
- Strong track record of growing organic traffic for a top-grossing app across multiple regions;
- Exceptional analytical skills and strategic thinking combined with a hands-on attitude;
- Strong understanding of app store algorithms on all relevant platforms, including but not limited to iOS and Android;
- Proficiency with ASO tools such as SplitMetrics, AppFollow, AppTweak, and Sensor Tower;
- Team management experience, driving high performance and team satisfaction;
- Experience collaborating with tech and creative teams, and providing guidance and thought leadership to steer the joint effort in delivering on strategy;
- Experience collaborating with paid marketing teams to improve conversion funnel;
- Experience working with Apple & Google to build strong relationships to boost featuring opportunities as well as to gain insider’s insights;
- Experience using AI tools (e.g., ChatGPT, Midjourney, Google AI Studio) to enhance marketing workflows or ideation;
- Experience in Rating strategies across Apple & Google.
Nice to have:
- Experience in the Health & Fitness Category.
- Familiarity with developer consoles
- Product marketing, brand/PR, or SEO experience
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You\’ll Get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
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ASO Lead employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Lead
✨Tip Number 1
Familiarise yourself with the latest ASO trends and tools. Since the role requires proficiency in ASO tools like SplitMetrics and Sensor Tower, showcasing your knowledge of these platforms during networking or interviews can set you apart.
✨Tip Number 2
Build connections with professionals in the health app industry. Engaging with others who have experience in ASO for health-related apps can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Demonstrate your analytical skills by discussing past successes in growing organic traffic. Prepare specific examples that highlight your strategic thinking and hands-on approach to ASO challenges.
✨Tip Number 4
Stay updated on the relationship dynamics between app stores and developers. Understanding how to leverage relationships with Apple and Google can be a key talking point that shows your readiness to enhance Flo's store presence.
We think you need these skills to ace ASO Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your ASO experience and team management skills. Focus on specific achievements in growing organic traffic and any relevant tools you've used, such as SplitMetrics or Sensor Tower.
Craft a Compelling Cover Letter: In your cover letter, express your passion for female health and how your experience aligns with Flo's mission. Mention your understanding of app store algorithms and your strategic approach to ASO.
Showcase Analytical Skills: Provide examples of how you've used data to drive decisions in your previous roles. Highlight any successful ASO strategies you've implemented and the impact they had on traffic and revenue.
Demonstrate Leadership Experience: Discuss your experience in leading teams and driving cross-functional initiatives. Share specific instances where you mentored team members or collaborated with other departments to achieve ASO goals.
How to prepare for a job interview at Flo Health Inc.
✨Showcase Your ASO Expertise
Make sure to highlight your 5+ years of ASO experience during the interview. Be prepared to discuss specific strategies you've implemented in the past that have successfully increased organic traffic for apps, especially in competitive markets.
✨Demonstrate Analytical Skills
Since the role requires exceptional analytical skills, come ready with examples of how you've used data to inform your ASO strategies. Discuss any tools you've used, like SplitMetrics or Sensor Tower, and how they contributed to your success.
✨Emphasise Team Leadership
As a potential leader of an ASO team, it's crucial to convey your management style. Share experiences where you've built and nurtured high-performing teams, focusing on how you foster collaboration and drive results across cross-functional initiatives.
✨Stay Updated on Trends
The digital marketing landscape is always evolving, so demonstrate your commitment to staying current. Mention any recent trends or best practices in ASO that you've been following, and how you plan to apply them at Flo to enhance their store presence.
