At a Glance
- Tasks: Lead and optimise paid acquisition campaigns across Meta and Google for independent restaurants.
- Company: Join Flipdish, a tech company empowering restaurant owners with innovative solutions.
- Benefits: Competitive salary, hybrid working, 25 days leave, private healthcare, and career growth opportunities.
- Other info: Collaborative environment with regular team events and wellness benefits.
- Why this job: Make a real impact in the restaurant industry while honing your marketing skills.
- Qualifications: 5+ years in performance marketing with proven campaign success and strong Meta expertise.
The predicted salary is between 45000 - 55000 £ per year.
Описание
At Flipdish, we're turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support.
Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.
You'll join Flipdish's Marketing team as a hands-on Performance Marketing Manager, owning the day-to-day execution and optimisation of paid acquisition campaigns across the UK and Ireland.
Задачи
- Own day-to-day execution across the established Meta programme and the Google paid suite, and continue early-stage Chat GPT testing.
- Manage campaign setup, audiences, budget pacing, tracking checks and campaign hygiene, seeking approval for material investment changes.
- Build a prioritised testing programme across creative, messaging, audiences, bidding and landing-page conversion.
- Define clear hypotheses and success measures, interpret results honestly, scale promising approaches and stop tests that do not deliver.
- Proactively bring the VP of Marketing practical recommendations supported by a clear rationale, test plan, proposed budget and success measures, then take ownership of agreed experiments.
- Work with Marketing, Commercial and Product colleagues to understand lead quality, pipeline progression and customer acquisition.
- Use CPL, cost per qualified lead, conversion rates and CAC where reliable data is available, maintain established dashboards and help resolve tracking or reporting gaps.
- Translate customer insights and product benefits into briefs, ad hooks and copy, coordinating asset production and iteration with Design and Videography.
- Use AI and Saa S tools to accelerate research, routine work and creative variations while applying your own judgement.
- Partner with our SEO/AEO specialist on messaging, landing pages and search insights, with organic strategy and execution remaining with that specialist.
- Communicate results, priorities, blockers and recommended next steps clearly.
- Challenge poor decisions and propose better ways of working.
- Constructive challenge is a responsibility - prioritising harmony over truth or progress is a failure of responsibility.
Требования
- Have 5+ years' experience in paid media or performance marketing, with evidence of hands-on campaign ownership and measurable results.
- Bring strong Meta expertise at meaningful spend levels and are comfortable working directly in the account or through supporting AI tools.
- Have an essential paid media portfolio showcasing campaigns you personally worked on, the work you're proudest of and your strongest commercial returns.
- You can explain your contribution, testing approach and results, and showcase current live Meta ads through the Meta Ads Library.
- Have hands-on experience using the Google paid suite to generate demand and acquire customers, with the ability to recommend, test and optimise campaigns against lead quality and commercial outcomes.
- Understand UK or Irish audiences and can adapt messaging to their commercial and cultural context.
- Bring sound commercial judgement, understanding lead quality, pipeline conversion and customer acquisition economics - and why a lower CPL does not always mean a better result.
- Are curious and proactive about new growth opportunities, turning ideas into practical, prioritised experiments with clear success measures.
- Are confident using dashboards and platform data to diagnose performance, interpret results and recommend what should change.
- Can write effective creative briefs and ad copy, collaborate constructively with designers and work alongside an SEO/AEO specialist.
- Take ownership of reliable execution, communicate clearly and know when to act independently and when to escape.
- Будет плюсом: Experience in B2B Saa S, restaurant technology or marketing to small business owners; Familiarity with CRM data and connecting paid campaigns to qualified pipeline and customer outcomes; Experience improving landing-page conversion; Practical use of AI tools or automation to save time on reporting monitoring or creative iteration
Условия
Alongside a competitive salary, we offer unparalleled opportunities for career growth.
- Hub model (hybrid): A healthy blend of hub and home working, with two days per week from our London Bridge office.
- Time off: 25 days' annual leave, plus public holidays and company days, such as seasonal Summer Fridays.
- Private healthcare: UK cover, including Vitality private health insurance.
- Pension: Ret savings support in the UK.
- Team connection: Regular team meet-ups and company events.
- Wellbeing extras: Bike-to-work / wellness benefits.
Performance marketing manager in paid acquisition employer: Flipdish
At Flipdish, we pride ourselves on being an exceptional employer that champions the growth and success of our employees. With a vibrant startup culture, we offer unparalleled career advancement opportunities, competitive salaries, and a comprehensive benefits package including private healthcare and equity options. Our commitment to transparency, diversity, and employee wellbeing ensures that you will thrive in a supportive environment where your contributions are valued and your professional development is a priority.
StudySmarter Expert Advice🤫
We think this is how you could land Performance marketing manager in paid acquisition
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flipdish and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flipdish are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flipdish on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flipdish. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance marketing manager in paid acquisition
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flipdish. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flipdish:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flipdish’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flipdish
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flipdish will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flipdish, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
