Performance marketing manager in paid acquisition

Описание:

At Flipdish, we're turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but. You'll join Flipdish's Marketing team as a hands-on Performance Marketing Manager, owning the day-to-day execution and optimisation of paid acquisition campaigns across the UK and Ireland.

Задачи:

• Own day-to-day execution across the established Meta programme and the Google paid suite, and continue early-stage ChatGPT testing.
• Manage campaign setup, audiences, budget pacing, tracking checks and campaign hygiene, seeking approval for material investment changes.
• Build a prioritised testing programme across creative, messaging, audiences, bidding and landing-page conversion.
• Define clear hypotheses and success measures, interpret results honestly, scale promising approaches and stop tests that do not deliver.
• Proactively bring the VP of Marketing practical recommendations supported by a clear rationale, test plan, proposed budget and success measures, then take ownership of agreed experiments.
• Work with Marketing, Commercial and Product colleagues to understand lead quality, pipeline progression and customer acquisition.
• Use CPL, cost per qualified lead, conversion rates and CAC where reliable data is available, maintain established dashboards and help resolve tracking or reporting gaps.
• Translate customer insights and product benefits into briefs, ad hooks and copy, coordinating asset production and iteration with Design and Videography.
• Use AI and SaaS tools to accelerate research, routine work and creative variations while applying your own judgement.
• Partner with our SEO/AEO specialist on messaging, landing pages and search insights, with organic strategy and execution remaining with that specialist.
• Communicate results, priorities, blockers and recommended next steps clearly.
• Challenge poor decisions and propose better ways of working.
• Constructive challenge is a responsibility - prioritising harmony over truth or progress is a failure of responsibility.

Требования:

• Have 5+ years' experience in paid media or performance marketing, with evidence of hands-on campaign ownership and measurable results.
• Bring strong Meta expertise at meaningful spend levels and are comfortable working directly in the account or through supporting AI tools.
• Have an essential paid media portfolio showcasing campaigns you personally worked on, the work you're proudest of and your strongest commercial returns.
• You can explain your contribution, testing approach and results, and showcase current live Meta ads through the Meta Ads Library.
• Have hands-on experience using the Google paid suite to generate demand and acquire customers, with the ability to recommend, test and optimise campaigns against lead quality and commercial outcomes.
• Understand UK or Irish audiences and can adapt messaging to their commercial and cultural context.
• Bring sound commercial judgement, understanding lead quality, pipeline conversion and customer acquisition economics - and why a lower CPL does not always mean a better result.
• Are curious and proactive about new growth opportunities, turning ideas into practical, prioritised experiments with clear success measures.
• Are confident using dashboards and platform data to diagnose performance, interpret results and recommend what should change.
• Can write effective creative briefs and ad copy, collaborate constructively with designers and work alongside an SEO/AEO specialist.
• Take ownership of reliable execution, communicate clearly and know when to act independently and when to escape.
• Будет плюсом: Experience in B2B SaaS, restaurant technology or marketing to small business owners; Familiarity with CRM data and connecting paid campaigns to qualified pipeline and customer outcomes; Experience improving landing-page conversion; Practical use of AI tools or automation to save time on reporting monitoring or creative iteration

Условия:

Alongside a competitive salary, we offer unparalleled opportunities for career growth.

• Hub model (hybrid): A healthy blend of hub and home working, with two days per week from our London Bridge office.
• Time off: 25 days' annual leave, plus public holidays and company days, such as seasonal Summer Fridays.
• Private healthcare: UK cover, including Vitality private health insurance.
• Pension: Ret savings support in the UK.
• Team connection: Regular team meet-ups and company events.
• Wellbeing extras: Bike-to-work / wellness benefits.

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