Managed Marketing Lead

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the Role

We are looking for an experienced Managed Marketing Lead to take full ownership of Flipdish’s Managed Marketing service. This is a senior, hands‑on role for someone who combines strong strategic judgement with deep execution experience. You will be responsible for the performance, profitability, and evolution of the service, while remaining close to the work and building scalable systems that allow the service to grow efficiently. Initially, the focus will be on reviewing and improving the existing setup, standardising delivery, and automating onboarding and reporting to ensure the service can scale profitably. You will then have the exciting challenge of shaping and expanding Managed Marketing into a broader managed growth offering for Flipdish customers. This role is well suited to someone who has managed multiple accounts independently, potentially in a freelance or agency environment, and who prefers leverage through automation, AI, tooling, and clear service design rather than building headcount.

Key Responsibilities

• Service Ownership and Strategy
  • Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success.
  • Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results.
  • Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem.
• Paid Media and Channel Delivery
  • Own and oversee PPC performance across multiple customer accounts, primarily Google Ads.
  • Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring.
  • Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS.
  • Propose, validate, and support the launch of service extensions, potentially including paid social, social media management, and photography services.
• Automation, Tooling and Reporting
  • Design and implement scalable onboarding workflows for new Managed Marketing customers.
  • Transition customer reporting from manual processes to standardised, automated solutions.
  • Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms.
  • Leverage scripts, APIs, and AI tools to manage accounts, reporting, and insights efficiently at scale.
• Commercial Ownership
  • Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably.
  • Build forecasts and capacity models to support growth planning and decision‑making.
  • Partner with finance and leadership to track margins, costs, and service performance.
• Go-to-Market Enablement
  • Define clear ICP criteria and eligibility guidelines for Managed Marketing customers.
  • Create and enforce guidance for commercial teams on which customers are suitable for managed advertising spend and which are not.
  • Support sales and account teams with pricing logic, positioning, and expectation setting.
  • Work with the wider marketing team to increase awareness and adoption of Managed Marketing services.
• Quality, Standards and Governance
  • Define delivery standards, success metrics, and reporting frameworks across the service.
  • Ensure consistent, high‑quality execution across all managed accounts.
  • Act as the internal subject‑matter expert on B2C managed acquisition and performance marketing.
• AI, Automation and Leverage
  • Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts.
  • Use automation to reduce manual effort through scripts, APIs, and workflow optimisation.
  • Apply AI‑driven insights pragmatically to campaign optimisation, reporting, and service improvement.
  • Exercise strong judgement on where automation adds value and where human oversight is required.

What We’re Looking For

Experience

• 7+ years experience in performance, growth, or digital marketing.
• Extensive hands‑on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently.
• Proven experience building scalable systems for campaign management and reporting.
• Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions.
• Experience working freelance or in an agency environment managing multiple clients is a strong advantage.
• Experience working with hospitality, restaurant, or takeaway businesses is highly desirable.

Skills and Mindset

• Strategic thinker with a strong bias towards execution.
• Highly comfortable with systems, automation, and process design.
• Commercially minded and confident making ROI‑driven decisions.
• Comfortable in rejecting poor‑fit customers or unprofitable setups from sales.
• Pragmatic, independent, and comfortable operating with high autonomy.
• To challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility. Prioritising harmony over truth or progress is a failure of responsibility.

Why Join Flipdish

• Own and shape a revenue‑generating service with direct impact on customer growth.
• High‑autonomy role with visibility at senior leadership level.
• Opportunity to build scalable systems rather than manual processes.
• Work closely with a product‑led company deeply embedded in the hospitality industry.