At a Glance
- Tasks: Drive product marketing strategies and engage customers with innovative tech solutions.
- Company: Join Flipdish, a thriving Irish unicorn transforming the hospitality industry.
- Benefits: Enjoy a competitive salary, flexible working, and a vibrant team culture.
- Why this job: Make a real impact in food-tech while collaborating with talented professionals.
- Qualifications: 8+ years in product marketing, ideally in tech or SaaS, with strong communication skills.
- Other info: Fast-paced environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
At Flipdish, we are proud to be an Irish unicorn (valued at over $1bn) on a mission to help independent restaurants thrive in a world transformed by technology. While Flipdish has grown rapidly, our focus has always remained on our customers and their needs. We are more than just an all-in-one technology ecosystem—we are a team deeply committed to supporting the people behind the food industry.
We give independent operators and chains the tools to compete, grow on their own terms, and fall back in love with what they do best.
About the Role
We are seeking a strategic and results-driven Product Marketing Manager (PMM) to join our team, reporting to the VP of Marketing. Based in either our London or Dublin offices, the PMM will collaborate closely with the VP of Marketing, VP of Product, and his team of five Product Managers. This role offers the opportunity to work across the full spectrum of Flipdish's innovative product portfolio, from the physical products such as the POS, Self-Service Kiosks, and Kitchen Display Units, through to the digital portfolio of websites and apps facilitating online orders, delivery driver management, and marketplace integrations.
The PMM will play a key role in shaping product strategies and go-to-market initiatives, ensuring Flipdish's technology continues to transform the hospitality industry and empower our customers to thrive.
Key Responsibilities:
- Develop and execute product marketing strategies that drive adoption and customer engagement across Flipdish's all-in-one technology platform.
- Act as the voice of the customer, leveraging market research, customer feedback, and data insights to inform product positioning and messaging.
- Collaborate with cross-functional teams including Product, Sales, and Customer Success to ensure seamless product launches and effective go-to-market strategies.
- Collaborate closely with product managers to understand their specific goals, acting as a bridge between product and commercial performance.
- Establish a continuous feedback loop that informs product managers of market performance against intended KPIs.
- Create compelling product messaging and value propositions tailored to target audiences, including quick service restaurants (QSRs), takeaways, franchises, and restaurant chains.
- Develop and deliver enablement materials, alongside the Sales Enablement Manager, such as product guides, sales decks, and training resources, to support the Sales and Customer Success teams.
- Partner with the Demand Generation team to align product marketing initiatives with broader marketing acquisition, client retention, and customer growth campaigns.
- Monitor and report on product performance, market trends, and competitor activities to identify opportunities for growth and improvement.
- Build and maintain strong relationships with key stakeholders across the organisation to ensure alignment and collaboration.
Requirements:
- 8+ years of experience in product marketing, ideally within the technology or SaaS industry.
- Experience working across a multi-faceted product portfolio, and working closely with multiple product managers.
- Proven ability to develop and execute successful go-to-market strategies.
- Experience working across the full product lifecycle, from initial launch to long-term adoption, ensuring the product suite remains successful, relevant, and valuable throughout its lifecycle.
- Strong understanding of the hospitality industry and the challenges faced by restaurant owners is a plus.
- Excellent written and verbal communication skills, with a talent for crafting clear and compelling messaging.
- Analytical mindset with the ability to interpret data and market trends to inform strategy.
- Experience working with cross-functional teams and managing multiple stakeholders.
- Adept at working with a high performing sales team, and enthusiastic network of channel partners.
- Ability to thrive in a fast-paced, high-growth environment with competing priorities.
- Bachelor's degree in Marketing, Business, or a related field (preferred).
Why Join Flipdish?
- Be part of a high-growth, globally recognised unicorn company leading the charge in food-tech innovation.
- Collaborate with a talented and diverse team committed to transforming the hospitality industry.
- Opportunity to work on a broad range of innovative products that make a tangible difference for our customers.
- Competitive salary and benefits package.
- Flexible hybrid working environment close to our London or Dublin offices.
How to Apply
If you are a strategic thinker with a passion for product marketing and want to make a real impact at a company redefining the future of hospitality, we would love to hear from you! Please submit your CV and a brief cover letter outlining your experience and enthusiasm for the role.
Flipdish is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Product Marketing Manager in London employer: Flipdish
Contact Detail:
Flipdish Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Flipdish and its products. Understand their mission and how your skills can help them thrive. Tailor your responses to show how you can contribute to their goals—this will make you stand out!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in product marketing and how it aligns with Flipdish's innovative approach.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight relevant experience in product marketing, especially within tech or SaaS. We want to see how your skills align with our mission at Flipdish!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for product marketing and how you can contribute to Flipdish's success. Be sure to mention specific experiences that demonstrate your strategic thinking and results-driven approach.
Showcase Your Analytical Skills: Since we value data-driven decision-making, include examples of how you've used market research and data insights in previous roles. This will show us that you can effectively inform product positioning and messaging.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Plus, it shows you're keen on joining Flipdish!
How to prepare for a job interview at Flipdish
✨Know Your Product Inside Out
Before the interview, dive deep into Flipdish's product offerings. Understand how their technology helps restaurants thrive and be ready to discuss specific features and benefits. This will show your genuine interest and help you articulate how you can contribute as a Product Marketing Manager.
✨Be the Voice of the Customer
Prepare to demonstrate your understanding of customer needs in the hospitality industry. Bring examples of how you've used market research and customer feedback in previous roles to shape product strategies. This will highlight your ability to act as the bridge between customers and product managers.
✨Showcase Your Collaborative Spirit
Flipdish values teamwork, so be ready to share experiences where you've successfully collaborated with cross-functional teams. Discuss how you’ve worked with product managers, sales, and customer success teams to launch products effectively. This will illustrate your ability to thrive in a multi-faceted environment.
✨Craft Compelling Messaging
Think about how you would create messaging for Flipdish’s target audiences, like quick service restaurants and franchises. Prepare a few examples of value propositions or product messaging that resonate with these groups. This will demonstrate your strategic thinking and creativity in product marketing.