At a Glance
- Tasks: Drive revenue growth through innovative marketing strategies and product launches.
- Company: Join Flightstory, a dynamic media and investment company on a mission to inspire communities.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with a focus on experimentation and continuous improvement.
- Why this job: Be at the forefront of creative marketing, turning audiences into loyal customers.
- Qualifications: Experience in growth marketing, ecommerce, and data-driven decision making.
The predicted salary is between 50000 - 65000 £ per year.
COMPANY: FLIGHTSTORY
BRAND: THE DIARY OF A CEO / SB PRODUCTS
REPORTS TO: HEAD OF PRODUCT & ECOMMERCE
ABOUT FLIGHTSTORY:
We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities.
MISSION:
Grow the ecommerce and subscription products behind The Diary of a CEO, turning our audience into customers, and customers into repeat buyers. You will be responsible for launching new products and scaling existing ones, increasing how many people discover our products, how many convert, and how often they come back. You will own performance across the full funnel, with clear accountability for CAC, ROAS, LTV, and conversion rates, ensuring all marketing activity is driving measurable commercial impact. Your goal is to drive consistent revenue growth by improving how we acquire, convert, and retain customers week on week, using creative, disruptive strategies while strengthening the fundamentals, from standout campaigns to scalable growth systems.
OUTCOMES:
- Revenue & growth ownership: Drive consistent revenue growth across ecommerce and subscription products by improving acquisition, conversion, and retention, with clear ownership of CAC, ROAS, LTV, and conversion performance.
- Ecommerce & conversion optimisation: Maximise the value of every visitor by improving conversion rate, AOV, and revenue per visitor through continuous optimisation of landing pages, product pages, checkout, and offers.
- Go-to-market excellence: Lead product launch strategies that maximise visibility, ensure strong positioning, and create scalable demand from day one.
- Creative campaign development: Develop bold, culturally relevant marketing campaigns that cut through, spark conversation, and extend beyond traditional channels, turning launches and key moments into high-impact, shareable growth drivers.
- Multi-channel growth & management: Own and optimise performance across all channels, including paid media, organic social, podcast, email, website, and creator/affiliate channels, ensuring they work together to drive revenue.
- Social first & creator-led growth: Build and scale a social-first acquisition engine, leveraging creators, UGC, TikTok Shop, and affiliate programmes to turn content and distribution into revenue-driving channels.
- Marketing performance & optimisation: Establish a data-led approach, continuously testing, learning, and refining campaigns and funnels to improve performance across the entire customer journey.
- Innovation & experimentation: Identify and act on new growth opportunities, platforms, and channels, fostering a culture of experimentation and continuous improvement.
- Cross functional collaboration: Work across product, ecommerce, creators, content, and channel teams to align marketing efforts, remove blockers, and deliver high-impact execution.
WHAT SUCCESS LOOKS LIKE:
- You drive marketing that translates into measurable revenue growth, improving acquisition, conversion, and retention across ecommerce and subscriptions.
- You successfully launch new products and scale existing ones, ensuring they cut through and deliver strong commercial performance.
- You launch campaigns that capture attention, break through the noise, and drive both cultural relevance and measurable commercial impact.
- You instinctively identify where we are underperforming, across channels or the funnel, and take action quickly to improve results.
- You build campaigns and systems that not only engage, but convert and scale.
- You ensure every channel is working as hard as possible commercially, from social and podcast through to paid media and ecommerce.
- You take a data-led, highly iterative approach, continuously testing, learning, and improving performance.
- You connect activity across content, paid, social, and ecommerce into a cohesive growth system.
- You turn momentum into measurable revenue, with clear visibility on what is driving performance.
COMPETENCIES:
- Growth & commercial thinking: You think in revenue, systems, and leverage, not just campaigns, with a strong understanding of CAC, ROAS, LTV, and conversion dynamics.
- Product marketing execution: You know how to take products to market, from positioning and narrative through to demand generation and scaling performance.
- Campaign strategy & development: You can craft and execute marketing campaigns that cut through and convert, ensuring products show up in the right places with the right message.
- Creative & disruptive thinking: You are able to develop standout, culturally relevant campaign ideas that capture attention, generate conversation, and drive both engagement and revenue.
- Social first & creator-led marketing: You understand how modern brands grow through content, creators, and community, and how to turn attention into revenue through UGC, TikTok Shop, and affiliate ecosystems.
- Ecommerce & CRO: You have experience optimising ecommerce funnels, improving conversion rates, and identifying opportunities to increase AOV and revenue per visitor.
- Data driven optimisation: You translate performance data into action, tracking, testing, and refining to improve both growth and revenue.
- Strategic decision-making: You move quickly while thinking long-term, making smart, commercially-driven decisions about where to focus.
- Collaboration & cross-team alignment: You work seamlessly across product, content, social, paid, and ecommerce teams to ensure alignment and execution.
- Agility & experimentation: You thrive in a fast moving environment, constantly testing, learning, and evolving to stay ahead.
Growth Marketing Manager - D2C Product in London employer: FlightStory
At Flightstory, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. As a Growth Marketing Manager, you'll have the opportunity to drive impactful marketing strategies in a dynamic environment, with access to continuous professional development and a strong emphasis on collaboration across teams. Our commitment to elevating stories and supporting creators not only makes your work meaningful but also positions you at the forefront of a rapidly evolving industry in a location that thrives on creativity and entrepreneurial spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager - D2C Product in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in growth marketing. This will give you an edge when chatting with hiring managers and show them exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their audience and think about how you can contribute to their mission. Tailor your answers to reflect their values and goals, making it clear why you're the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make this happen together!
We think you need these skills to ace Growth Marketing Manager - D2C Product in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for growth marketing shine through! We want to see how excited you are about the role and our mission. Share why you’re drawn to this position and how you can contribute to our goals.
Tailor Your Experience:Make sure to customise your application to highlight relevant experiences that align with the job description. We love seeing how your past roles have prepared you for this position, especially in areas like ecommerce and campaign development.
Be Data-Driven:Since we’re all about measurable impact, include specific metrics or results from your previous work. Show us how you've improved CAC, ROAS, or conversion rates in the past. Numbers speak volumes!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FlightStory
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to be comfortable with metrics like CAC, ROAS, and LTV. Brush up on these concepts before your interview, and be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Creative Campaigns
Prepare examples of bold, culturally relevant marketing campaigns you've developed. Highlight how these campaigns not only captured attention but also drove measurable results. This will demonstrate your ability to think creatively while still focusing on commercial impact.
✨Understand the Full Funnel
Be ready to talk about your experience across the entire customer journey—from acquisition to retention. Discuss specific strategies you've implemented to optimise conversion rates and improve customer engagement, showing that you can manage performance at every stage.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Share examples of how you've successfully collaborated with product, content, and ecommerce teams in the past. Highlight your ability to align marketing efforts and remove blockers to achieve high-impact execution.
