At a Glance
- Tasks: Lead the evolution of a world-class membership product and enhance member engagement.
- Company: Join Flightstory, a media company on a mission to inspire healthier communities.
- Benefits: Full-time role in London with opportunities for innovation and collaboration.
- Other info: Dynamic environment focused on continuous improvement and creative solutions.
- Why this job: Shape a high-value membership experience that resonates with a passionate audience.
- Qualifications: Experience in product management, customer engagement, and data analytics.
The predicted salary is between 60000 - 80000 € per year.
ABOUT FLIGHTSTORY: We are a media company and investment fund, and we’re on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio.
MISSION: Build and operate a world-class membership product behind The Diary Of A CEO, turning our audience into highly engaged, long-term members. You will be responsible for the day-to-day performance, experience, and evolution of our membership product, ensuring it consistently delivers value, drives engagement, and retains members over time. You will focus on what members receive, how the experience works, and why it is worth paying for; translating audience trust into a compelling, ongoing value-add product. You will work closely with Marketing, Product, Content and Community to ensure the membership is tightly integrated into the wider DOAC ecosystem. You will ensure that members not only sign-up, but activate quickly, engage regularly, and deepen their relationship with us over time. Build a repeatable membership framework which can be used for other creators within the Flight Story portfolio.
OUTCOMES:
- Membership Product Ownership: Define and continuously improve what members receive - including content, experiences, and benefits. Use of product and audience insights to inform experimentation and new initiatives.
- Retention and Lifetime Value: Improve retention, engagement, and LTV through lifecycle design, ongoing value delivery and churn reduction initiatives.
- Lifecycle & Experience Design: Own key lifecycle moments including sign-up and onboarding, activation and engagement, upgrades, cancellations and winbacks.
- Product Operations & Delivery: Own the day-to-day running of the membership product, ensuring all content is published consistently and at a high standard, and other benefits are delivered as promised to the members. Oversee subscription mechanics: Lead on all technical and operational considerations for the subscription revenues, including billing flows and payment issues, trial periods and promotional offers, and territory specific considerations (GDPR, UK DMCCA, etc).
- Insight, Segmentation and Optimisation: Develop a deep understanding of member behaviour across different cohorts and segments. Identify what drives engagement, retention, and value for different audience groups. Translate insights into clear, prioritised product improvements.
- Experimentation & Continuous Improvement: Lead structured experimentation to test new ideas, formats, and features. Continuously improve onboarding, engagement loops, and lifecycle journeys.
- Cross-functional relationships: Work closely with colleagues from Marketing, E-Commerce, Content / Editorial, and Partnerships to deliver a best-in-class membership proposition.
WHAT SUCCESS LOOKS LIKE: You help evolve the membership into a core, high-value part of the D2C ecosystem. Members understand, experience, and evangelise the product value beyond the DOAC community. Retention and engagement improve over time, with clear data on what is driving performance and an iterative, experimental approach to testing new features. Members receive outsized value that transcends beyond content and through to interactive features and experiences. The membership product is operationally sound, with minimal downtime and efficient processes to handle subscriber queries. You build scalable lifecycle systems that improve over time and are relentlessly focused on providing value to both new and existing subscribers. You are a trusted partner in shaping product evolution, while maintaining strong execution ownership.
COMPETENCIES:
- Product ownership mindset: Comfortable owning a product end-to-end, with a focus on value and continuous improvement. You have experience in managing digital platforms, including content publishing, copywriting and data analytics.
- Lifecycle & retention expertise: Deep understanding of onboarding, activation, engagement, and churn dynamics.
- Customer obsession: Strong instinct for what users value and how to improve their experience.
- Analytical thinking: Ability to translate data and insight into clear product decisions.
- Project management: You are disciplined in your approach to project management and equally competent overseeing a diverse range of workstreams - from digital products through to partnerships and IRL experiences.
- Execution & delivery: You work quickly and effectively, implementing new features and initiatives in an iterative way and adapting based on data-driven insights.
- Commercially-minded: You are comfortable with subscription economics and tracking key metrics from acquisition through to retention and LTV.
- Collaboration & cross-team alignment: You work seamlessly with colleagues from across the wider business to ensure a collaborative approach to building and servicing the membership community.
- Innovation & Experimentation mindset: You do things differently, questioning the norm and finding smarter, more creative ways forward. You’re constantly exploring new formats, features, and experiences to push the product ahead, using experimentation to drive innovation.
Job Details: Employment Type: Full-time Location: London, UK (Onsite)
Head of Memberships employer: FlightStory
At Flightstory, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture in the heart of London. As the Head of Memberships, you will have the opportunity to shape a world-class membership product while collaborating with passionate teams across marketing, content, and community. We offer a dynamic environment that encourages personal growth, creativity, and experimentation, ensuring that every employee can thrive and contribute to our mission of building engaged communities around inspiring stories.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Memberships
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to membership products. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Head of Memberships. Highlight your understanding of member engagement and retention strategies, as well as your ability to collaborate across teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with our processes.
We think you need these skills to ace Head of Memberships
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about building a world-class membership product and engaging with our community.
Tailor Your Experience:Make sure to highlight your relevant experience in product ownership and lifecycle management. We’re looking for someone who can demonstrate their understanding of member engagement and retention strategies, so be specific!
Be Data-Driven:We love numbers! If you've got experience using data to inform decisions or improve products, make sure to include that in your application. Show us how you've used insights to drive engagement and retention in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at FlightStory
✨Know the Membership Product Inside Out
Before your interview, dive deep into understanding the membership product that Flightstory offers. Familiarise yourself with its features, benefits, and any recent changes or updates. This will not only show your genuine interest but also allow you to discuss how you can enhance the product based on your insights.
✨Demonstrate Your Analytical Skills
Since the role requires a strong analytical mindset, prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've improved retention or engagement through data-driven strategies. This will highlight your ability to translate insights into actionable improvements.
✨Showcase Your Collaborative Spirit
The Head of Memberships role involves working closely with various teams. Be ready to share experiences where you've successfully collaborated across departments. Highlight how you’ve built relationships and aligned goals to achieve a common objective, as this will resonate well with their emphasis on cross-functional teamwork.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to membership retention or engagement. Think about potential scenarios and how you would approach them. This will demonstrate your problem-solving skills and your readiness to take ownership of the membership product.
