Growth & Product Marketing Lead - Ecommerce & Subscriptions

ABOUT FLIGHTSTORY: We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator‑led media, ventures and communities.

MISSION: Grow the ecommerce and subscription products behind The Diary of a CEO, turning our audience into customers, and customers into repeat buyers. You will be responsible for launching new products and scaling existing ones, increasing how many people discover our products, how many convert, and how often they come back. You will own performance across the full funnel, with clear accountability for CAC, ROAS, LTV, and conversion rates, ensuring all marketing activity is driving measurable commercial impact. Your goal is to drive consistent revenue growth by improving how we acquire, convert, and retain customers week on week, using creative, disruptive strategies while strengthening the fundamentals, from standout campaigns to scalable growth systems.

This means making every part of our business work harder, from social content and podcasts to paid media, email, and our website, while taking a data‑led, highly iterative approach to continuously test, learn, and optimise performance. Success in this role comes from a deep understanding of our audience, what captures their attention, builds trust, and drives action, and using that insight to deliver marketing that is both authentic and commercially effective.

OUTCOMES:

• Revenue & growth ownership: Drive consistent revenue growth across ecommerce and subscription products by improving acquisition, conversion, and retention, with clear ownership of CAC, ROAS, LTV, and conversion performance.
• Ecommerce & conversion optimisation: Maximise the value of every visitor by improving conversion rate, AOV, and revenue per visitor through continuous optimisation of landing pages, product pages, checkout, and offers.
• Go‑to‑market excellence: Lead product launch strategies that maximise visibility, ensure strong positioning, and create scalable demand from day one.
• Creative campaign development: Develop bold, culturally relevant marketing campaigns that cut through, spark conversation, and extend beyond traditional channels, turning launches and key moments into high‑impact, shareable growth drivers.
• Multi‑channel growth & management: Own and optimise performance across all channels, including paid media, organic social, podcast, email, website, and creator/affiliate channels, ensuring they work together to drive revenue.
• Social first & creator‑led growth: Build and scale a social‑first acquisition engine, leveraging creators, UGC, TikTok Shop, and affiliate programmes to turn content and distribution into revenue‑driving channels.
• Marketing performance & optimisation: Establish a data‑led approach, continuously testing, learning, and refining campaigns and funnels to improve performance across the entire customer journey.
• Innovation & experimentation: Identify and act on new growth opportunities, platforms, and channels, fostering a culture of experimentation and continuous improvement.
• Cross functional collaboration: Work across product, ecommerce, creators, content, and channel teams to align marketing efforts, remove blockers, and deliver high‑impact execution.

WHAT SUCCESS LOOKS LIKE:

• You drive marketing that translates into measurable revenue growth, improving acquisition, conversion, and retention across ecommerce and subscriptions.
• You successfully launch new products and scale existing ones, ensuring they cut through and deliver strong commercial performance.
• You launch campaigns that capture attention, break through the noise, and drive both cultural relevance and measurable commercial impact.
• You instinctively identify where we are underperforming, across channels or the funnel, and take action quickly to improve results.
• You build campaigns and systems that not only engage, but convert and scale.
• You ensure every channel is working as hard as possible commercially, from social and podcast through to paid media and ecommerce.
• You take a data‑led, highly iterative approach, continuously testing, learning, and improving performance.
• You connect activity across content, paid, social, and ecommerce into a cohesive growth system.
• You turn momentum into measurable revenue, with clear visibility on what is driving performance.

COMPETENCIES:

• Growth & commercial thinking: You think in revenue, systems, and leverage, not just campaigns, with a strong understanding of CAC, ROAS, LTV, and conversion dynamics.
• Product marketing execution: You know how to take products to market, from positioning and narrative through to demand generation and scaling performance.
• Campaign strategy & development: You can craft and execute marketing campaigns that cut through and convert, ensuring products show up in the right places with the right message.
• Creative & disruptive thinking: You are able to develop standout, culturally relevant campaign ideas that capture attention, generate conversation, and drive both engagement and revenue.
• Social first & creator‑led marketing: You understand how modern brands grow through content, creators, and community, and how to turn attention into revenue through UGC, TikTok Shop, and affiliate ecosystems.
• Ecommerce & CRO: You have experience optimising ecommerce funnels, improving conversion rates, and identifying opportunities to increase AOV and revenue per visitor.
• Data driven optimisation: You translate performance data into action, tracking, testing, and refining to improve both growth and revenue.
• Strategic decision‑making: You move quickly while thinking long‑term, making smart, commercially‑driven decisions about where to focus.
• Collaboration & cross‑team alignment: You work seamlessly across product, content, social, paid, and ecommerce teams to ensure alignment and execution.
• Agility & experimentation: You thrive in a fast moving environment, constantly testing, learning, and evolving to stay ahead.