At a Glance
- Tasks: Shape creative strategies and develop compelling content for top brands in the creator economy.
- Company: Join FlightStory, a leader in elevating human stories and creator partnerships.
- Benefits: Competitive salary, creative freedom, and opportunities to work with industry giants.
- Other info: Dynamic team environment with potential for significant career growth.
- Why this job: Be at the forefront of redefining advertising in the creator age.
- Qualifications: Proven experience in brand partnerships and a passion for storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Location: London (In-Person First)
Reports To: Dani Murphy, Director of FlightStory Creative
Department: FlightStory Creative
About FlightStory
FlightStory exists to elevate the human stories that inspire progress. As the premium creator media pillar of Steven.com, we scale media brands that inspire people to live more fulfilling lives. Our portfolio contains some of the world's most culturally significant creator IP, including The Diary of a CEO with Steven Bartlett, Begin Again with Davina McCall, We Need to Talk with Paul C. Brunson and Hot Smart Rich with Maggie Sellers Reum. We have delivered multiple seven-figure partnerships with global powerhouses like Apple, LinkedIn, Adobe, and Shopify.
To power our next massive revenue chapter, we are quietly scaling FlightStory Creative - our full-service internal creative function designed to help ambitious brands build more authentic, effective partnerships inside creator ecosystems.
Our Creative Thesis
The advertising industry is running on an outdated operating system. Digitization fragmented media, and the legacy response was to try and stitch those fragments back together to buy "reach." It’s a model built for a world that no longer exists. Audiences are no longer organized around channels; they are organized around people. Attention sits with the creator and extends outward. Furthermore, as AI drives the cost of content production toward near-zero, the human signal - trust, authenticity, and cultural relevance - becomes the ultimate premium. FlightStory Creative is being built on this exact foundation.
The Role
As our Senior Creative Strategist, you will be one of the foundational creative strategists shaping FlightStory Creative from the ground up. This is a highly creative, high-stakes, client-facing role for a strategist who rejects standard legacy media-buying logic and thrives on turning big, human-centric ideas into high-performing commercial realities. You will own projects from pitch to production - developing standout responses to briefs, defining creative strategy, directing shoots, and collaborating deeply with our creators and production partners. Your objective is to ensure our branded work is as compelling, authentic, and algorithmically sound as the flagship IP it sits beside.
Key Responsibilities
- Creative Strategy & Concept Development: Develop premium branded content concepts built around our premium creator portfolio, ensuring ideas are culturally resonant, platform-native, and deeply authentic. Translate creator psychology and audience behaviour into breakthrough 360° campaign ideas across audio, video, long-form, and short-form social formats. Build repeatable, creator-led IP formats that unlock upstream briefs and move brands away from transactional, one-off media placements.
- High-Stakes Pitching & Commercial Growth: Own the creation of world-class pitch decks, treatments, and creative responses to tier-one client briefs. Present concepts confidently to senior clients and brand partners, acting as an authority on how brands can show up genuinely in creator spaces. Partner directly with the Brand Partnerships team to secure multi-7-figure partnerships, proving that exceptional creative is the ultimate driver of revenue.
- Campaign Execution & Creator Collaboration: Lead campaigns seamlessly from pitch through to production, protecting the creative integrity of the idea at every stage. Direct shoots and collaborate closely with creators, finding the perfect intersection between a brand's objectives and the creator's authentic voice. Manage production partners to deliver polished, premium assets on time and on budget.
- Algorithmic Mastery & Innovation: Ensure all creative concepts are algorithmically informed for platforms including YouTube, TikTok, Reels, Shorts, and Spotify Video to maximize audience retention. Identify emerging formats and trends within video-first podcasting and digital media to keep our creative execution at the absolute frontier of the industry.
Who You Are
- The Experience: You have a proven track record of developing and delivering major brand partnerships, branded entertainment, or social-first storytelling formats within a fast-paced agency, media owner, or creator environment.
- The Paradigm: You intuitively understand that creators are entire ecosystems, not just a line item on a media plan. You want to help brands build within culture, not buy space around it.
- The Hybrid Skillset: You possess sharp strategic instincts, exceptional taste, and a passion for storytelling, but you are also highly execution-oriented—you love getting hands-on with writing copy and building beautiful, highly persuasive pitch decks.
- The Commercial Mindset: You care about ideas that close massive deals and set industry benchmarks.
- The Collaborator: You know how to build trust quickly with top-tier talent, internal commercial leadership, and external production crews alike.
What This Role Helps Build
- A category-defining internal creative agency function that competes directly with top-tier creative shops.
- Deeper, longer, and higher-value brand partnerships for FlightStory.
- Advertising for the Creator Age that sets a global benchmark for trust, engagement, and commercial return.
Senior Creative Strategist employer: Flight Story Group
At FlightStory, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture in the heart of London. As a Senior Creative Strategist, you will have the unique opportunity to shape groundbreaking creative strategies while collaborating with some of the most influential creators and brands in the industry. We offer a dynamic environment that encourages personal growth, creativity, and the chance to make a significant impact in the creator economy, all while enjoying competitive benefits and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas that showcase your unique perspective. Think about how you can elevate brands within creator ecosystems and be ready to share your vision.
✨Tip Number 3
Practice your pitch! Whether it’s for a project or yourself, being able to present your ideas confidently is key. Rehearse with friends or in front of a mirror until you can deliver your thoughts smoothly and persuasively.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure your application stands out by tailoring it to what we’re looking for at FlightStory Creative. Show us why you’re the perfect fit!
We think you need these skills to ace Senior Creative Strategist
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique ideas that align with our mission at FlightStory. We want to see how you think outside the box!
Tailor Your Application:Make sure to customise your application for the Senior Creative Strategist role. Highlight your relevant experience and how it connects to our creative thesis. We love seeing candidates who understand our vision and can articulate their fit!
Be Authentic:Authenticity is key in our world. Share your genuine passion for storytelling and creator culture in your application. We appreciate candidates who are real and can connect with our ethos of building within culture rather than just buying space.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to see what you've got!
How to prepare for a job interview at Flight Story Group
✨Know Your Creators
Before the interview, dive deep into the creators associated with FlightStory. Understand their styles, audiences, and the types of content they produce. This knowledge will help you demonstrate how you can create culturally resonant and authentic campaigns that align with their voices.
✨Showcase Your Strategic Thinking
Prepare to discuss your past experiences in developing creative strategies. Bring examples of successful campaigns you've led, focusing on how you turned big ideas into commercial realities. Highlight your ability to think outside the box and reject standard media-buying logic.
✨Pitch Like a Pro
Since this role involves high-stakes pitching, practice presenting your ideas confidently. Create a mock pitch deck for a fictional brand partnership and be ready to walk through it. This will showcase your ability to craft compelling narratives and your understanding of what makes a pitch successful.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in digital media and algorithmic changes on platforms like TikTok and YouTube. Be prepared to discuss how these trends can influence creative strategies and campaign execution, showing that you’re not just reactive but proactive in your approach.
