At a Glance
- Tasks: Lead innovative marketing campaigns that drive audience growth and engagement.
- Company: Join FlightStory, a media and investment company on a mission to inspire humanity.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional development.
- Other info: Be part of a fast-paced team that values creativity and collaboration.
- Why this job: Make a real impact by shaping high-impact marketing strategies in a dynamic environment.
- Qualifications: Proven experience in leading multi-channel marketing campaigns and team development.
The predicted salary is between 60000 - 80000 £ per year.
About FlightStory
We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities.
Mission
Shape and lead high-impact, multi-channel marketing campaigns that drive audience growth, engagement, and revenue for FlightStory’s products, shows, fund, and ventures. Reporting to the Marketing Director, you will own campaign strategy, audience expansion, and go-to-market execution while leading a high-performing team of A-players. You’ll be driving momentum across various shows!
Outcomes
- Campaign strategy: Own the strategic direction and planning of multi-channel marketing campaigns that drive audience growth, engagement, and revenue impact, translating strategic goals into action.
- Marketing performance & optimisation: Establish a data-driven marketing approach, ensuring campaigns are continuously tested, optimised, and refined to maximise reach, engagement, and conversion.
- Innovation & experimentation: Foster a culture of testing and learning, identifying new ways to enhance campaign performance, improve efficiency, and drive results.
- Team leadership & development: Build, mentor, and develop a team of A-players, ensuring they deliver best-in-class marketing, continuously improve, and consistently deliver results that drive business impact.
- Cross-functional leadership: Partner with teams from across the business to align marketing efforts, drive execution, and ensure teams are set up for success. Anticipate challenges, remove blockers, and create solutions that keep campaigns moving at pace.
What Success Looks Like
- You drive marketing efforts that translate into measurable audience and revenue growth, with campaigns delivering sustained engagement and commercial impact.
- You build and lead a high-performing marketing team, ensuring they execute at the highest level, continuously improve, and deliver best-in-class marketing.
- You launch campaigns that capture attention, break through the noise, and make FlightStory’s products, shows, fund, and ventures truly connect with audiences.
- You deeply understand audiences, using insights to shape campaigns that resonate, engage, and drive action.
- You embed a culture of continuous optimisation and experimentation, ensuring a test-and-learn mindset that drives performance improvements and smarter marketing execution.
- You align cross-functional teams and remove blockers, ensuring marketing campaigns are executed smoothly, efficiently, and with maximum impact.
Competencies
- Strategic execution: You can turn marketing objectives into high-impact campaigns, ensuring they are well-planned, aligned across teams, and delivered effectively.
- Campaign leadership: You have a proven track record of leading multi-channel marketing campaigns that drive audience growth, engagement, and revenue.
- Performance & optimisation: You are data-driven, continuously analysing performance and making real-time adjustments to improve reach, engagement, and conversion.
- Exceptional commercial acumen: You understand how to align marketing efforts with revenue generation and business goals, ensuring every campaign contributes to commercial success.
- Team leadership & development: You know how to build, mentor, and lead high-performing marketing teams in fast-paced, high-growth environments, while living the FlightStory values.
- Cross-functional collaboration: You work seamlessly across product, content, social, and paid media, ensuring alignment and removing blockers to keep campaigns moving.
- Agility & problem-solving: You thrive in a fast-moving environment, making smart decisions and adapting quickly to challenges.
- Think big & move fast: You push ambitious ideas forward, act decisively, and drive momentum to ensure marketing efforts land when and where they matter most.
Job Details
Employment Type: Full-time
Location: London, UK (Hybrid)
Head of Marketing employer: Flight Story Group
At FlightStory, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. Our commitment to employee growth is evident through our focus on mentorship and development, ensuring that our team members thrive while leading impactful marketing campaigns. With a hybrid work model and a mission-driven approach, we empower our employees to make meaningful contributions that resonate with audiences and drive success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past marketing campaigns and successes. This is your chance to showcase your creativity and strategic thinking, so make it pop and let your personality shine through!
✨Tip Number 3
Prepare for interviews like it’s game day! Research FlightStory thoroughly, understand their mission, and come armed with ideas on how you can contribute to their marketing goals. Be ready to discuss your past experiences and how they align with what they’re looking for.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s the best way to ensure your application gets into the right hands!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about shaping high-impact campaigns and driving audience engagement. Make it personal and relatable!
Tailor Your Experience:Don’t just send a generic application! Highlight your relevant experience in leading multi-channel marketing campaigns. We’re looking for specific examples that demonstrate your strategic execution and performance optimisation skills.
Be Data-Driven:Since we love a good data-driven approach, make sure to mention any metrics or results from your past campaigns. Show us how you've used insights to drive marketing success and improve engagement – numbers speak volumes!
Keep It Professional Yet Friendly:While we appreciate a casual tone, remember to keep it professional. Use clear language and structure your application well. And don’t forget, applying through our website is the best way to get noticed!
How to prepare for a job interview at Flight Story Group
✨Know Your Campaigns Inside Out
Before the interview, dive deep into FlightStory's recent marketing campaigns. Understand their objectives, target audiences, and outcomes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their mission.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to optimise marketing campaigns in the past. Be ready to discuss specific metrics you tracked and how you adjusted strategies based on performance. This will demonstrate your ability to drive measurable results.
✨Emphasise Team Leadership Skills
FlightStory values strong team leadership, so come prepared with stories about how you've built and mentored high-performing teams. Highlight your approach to fostering a culture of innovation and collaboration, as well as any challenges you've overcome in team dynamics.
✨Be Ready to Discuss Cross-Functional Collaboration
Think of examples where you've successfully worked with other departments to achieve marketing goals. Discuss how you removed blockers and ensured smooth execution of campaigns. This will showcase your ability to align efforts across the business.
