At a Glance
- Tasks: Lead global demand generation strategies and drive multi-channel marketing campaigns.
- Company: Join Flight Centre Travel Group, a top-rated workplace with a vibrant culture.
- Benefits: Enjoy exclusive travel discounts, career development, and comprehensive health plans.
- Other info: Embrace a supportive workplace that values diversity and inclusion.
- Why this job: Make an impact in a dynamic environment while collaborating with passionate travel lovers.
- Qualifications: 10+ years in demand generation and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally - who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we’re a bunch of travel lovers looking for more travel lovers to join our family.
About the Role
The Manager, Global Growth & Demand Generation plays a pivotal role in driving full-funnel marketing programs that directly contribute to qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, you will lead both global and local demand generation initiatives—partnering with Brand Marketing, Sales, and regional teams to shape strategy, execution, and performance across multiple markets and brands. This is a highly collaborative and commercially focused role, ensuring strategic consistency while enabling localisation and agility to meet regional market needs. You will act as a key connector across teams, translating growth strategy into measurable business outcomes. You will lead and influence a network of digital specialists (directly and indirectly) across automation, paid media, SEO, CRO, and broader digital channels—driving day-to-day campaign excellence, optimisation, and technical delivery aligned to ambitious growth targets.
Key Responsibilities
- Develop and execute scalable global demand generation strategies aligned to revenue goals
- Lead multi-channel digital campaigns across paid media, email, web, and programmatic channels
- Drive pipeline acceleration and ROI through performance marketing and continuous optimisation
- Own website strategy and CRO initiatives, improving conversion through testing and personalisation
- Build and scale marketing automation and lead nurture programs aligned to buyer journeys
- Partner with Sales and Marketing to define lead scoring, lifecycle management, and handoff processes
- Deliver data-driven insights, owning dashboards, attribution models, and performance reporting
- Oversee SEO and organic growth strategies to complement paid acquisition efforts
- Act as a centre of excellence, sharing best practices, frameworks, and performance benchmarks globally
With a strong focus on digital performance, automation, and commercial impact, this role brings together strategy, channel expertise, and execution under a unified demand engine.
About you
You are a commercially driven, data-led marketing leader with a passion for building high-performing demand generation strategies at scale. You thrive in complex, global environments and are confident leading across multiple brands, regions, and stakeholder groups.
Requirements & Experience
- 10+ years’ experience in demand generation or digital marketing within B2B or hybrid tech-enabled services
- 5+ years in a leadership role, ideally within a multi-brand or shared services environment
- Proven expertise across paid media, marketing automation, lead nurturing, and performance analytics
- Strong understanding of B2B buyer journeys, lead scoring, lifecycle management, and sales alignment
- Demonstrated success in owning pipeline contribution, campaign ROI, and revenue impact
- Experience working globally across regions, cultures, and time zones
- Proven ability to lead, coach, and influence teams (directly and indirectly) across digital marketing disciplines
- Track record of delivering high-quality campaign execution and operational excellence
Skills & Attributes
- Strategic thinker with strong commercial acumen and results focus
- Excellent communication, collaboration, and stakeholder management skills
- Highly data-driven, with a strong analytical and problem-solving mindset
- Comfortable operating in fast-paced, matrixed organisations
- Passionate about innovation, optimisation, and continuous improvement
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- Certifications in platforms such as Google, LinkedIn, or Meta preferred
What's in it for you
- Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
- Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
- Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
- Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
- And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at RecruitmentUK@flightcentre.co.uk.
Manager, Growth & Demand Generation (EMEA) in London employer: Flight Centre
Flight Centre Travel Group is an exceptional employer, offering a vibrant culture that celebrates diversity and prioritises employee well-being. With exclusive travel discounts, comprehensive health plans, and clear career development pathways across its global presence, employees are empowered to thrive both personally and professionally. Join a passionate team of travel lovers in a collaborative environment where your contributions directly impact the company's growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Growth & Demand Generation (EMEA) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow travel lovers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in demand generation and digital marketing. This is your chance to shine and demonstrate how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Flight Centre loves its 'Flighties', so be ready to share how you align with their mission and how you can contribute to their vibrant culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Flight Centre family.
We think you need these skills to ace Manager, Growth & Demand Generation (EMEA) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, Growth & Demand Generation role. Highlight your experience in demand generation and digital marketing, especially in B2B environments, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven pipeline acceleration and ROI in previous roles. Numbers speak louder than words!
Be Authentic:Let your personality shine through in your application. We’re a bunch of travel lovers looking for like-minded individuals, so share your passion for travel and how it aligns with our mission at Flight Centre Travel Group.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Flight Centre
✨Know Your Numbers
As a Manager in Growth & Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of pipeline contribution, campaign ROI, and performance analytics. Be ready to discuss specific examples where you've driven results through data-driven strategies.
✨Showcase Your Leadership Skills
This role requires strong leadership abilities. Prepare to share experiences where you've led teams or influenced stakeholders across different regions. Highlight your coaching style and how you've fostered collaboration among diverse groups to achieve common goals.
✨Understand the B2B Buyer Journey
Make sure you can articulate the nuances of the B2B buyer journey. Discuss how you've tailored demand generation strategies to align with lead scoring and lifecycle management. This will show that you understand the complexities of the market and can adapt your approach accordingly.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in a fast-paced environment. Think about challenges you've faced in previous roles and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
