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For Companies At a Glance
- Tasks: Lead paid media strategy across digital and offline channels to boost customer engagement.
- Company: Join Flight Centre Travel Group, a global leader in travel with a vibrant culture and diverse opportunities.
- Benefits: Enjoy exclusive travel discounts, career development, health plans, and fun social events.
- Why this job: Be part of a passionate team that values creativity, inclusivity, and personal growth in the travel industry.
- Qualifications: 5-8 years in paid media, a relevant degree, and experience in multi-channel marketing strategies required.
- Other info: We prioritise well-being with initiatives like Active Hour and health challenges, plus a supportive workplace culture.
The predicted salary is between 43200 - 72000 £ per year.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally - who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we’re a bunch of travel lovers looking for more travel lovers to join our family.
About the role
The purpose of the Senior Paid Media Manager is two prong: 1. To lead the Flight Centre paid media strategy across digital channels, and, 2. To adopt an advisory position on offline channels ensuring you have oversight of all investment decisions and campaign activity. Online channels include (not exhaustive) PPC, paid social, display, YouTube, radio, affiliates and VOD. Offline channels include OOH, Radio and Press. We need to spend smartly while ensuring we reach, engage, and convert customers at every stage of the funnel in order to meet overall marketing ROI and achieve business goals. This role plays a pivotal role in increasing awareness/consideration as well as driving e-commerce sales (later when we launch eComm in market), enquiry/leads, customer acquisition, increasing conversion rates and maximizing marketing efficiency.
About you
- Minimum 5-8 years of experience in paid media (digital and offline) or related field.
- You have a degree in Marketing, Business Administration, or a related field.
- Experience in a similar role within the travel industry is preferred.
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media, as well as other emerging digital and traditional media channels.
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are open-minded, curious, and a strong problem solver.
What’s in it for you
- Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
- Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
- Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
- Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
- And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team.
Senior Paid Media Manager employer: Flight Centre Travel Group
Contact Detail:
Flight Centre Travel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the travel industry. Understanding how digital and offline channels interact can give you an edge in discussions during interviews.
✨Tip Number 2
Network with current or former employees of Flight Centre Travel Group. Engaging with 'Flighties' can provide valuable insights into the company culture and expectations for the Senior Paid Media Manager role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive ROI and customer engagement through various media channels.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform your marketing strategies. Highlighting your experience with tools like Google Analytics will be crucial in making a strong impression.
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, especially within the travel industry. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how it aligns with Flight Centre's values. Discuss your strategic approach to both digital and offline media channels, showcasing your understanding of the role's requirements.
Showcase Analytical Skills: Emphasise your analytical skills by mentioning tools like Google Analytics. Provide examples of how you've used data to drive marketing decisions and improve campaign performance in previous roles.
Highlight Communication Skills: Since excellent communication is key for this role, include examples of how you've effectively collaborated with teams or stakeholders in past projects. This will show that you can lead and advise on media strategies confidently.
How to prepare for a job interview at Flight Centre Travel Group
✨Showcase Your Experience
With a minimum of 5-8 years in paid media, be ready to discuss specific campaigns you've managed. Highlight your successes in both digital and offline channels, especially within the travel industry, as this will resonate well with the interviewers.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data and analytics to drive decisions in past roles. Be specific about tools like Google Analytics and how you've leveraged insights to improve campaign performance.
✨Emphasise Multi-Channel Strategies
Discuss your experience in building effective multi-channel marketing strategies. Be ready to explain how you integrate various channels like PPC, social media, and offline methods to achieve marketing goals.
✨Align with Company Culture
Flight Centre values a vibrant culture and teamwork. Share examples of how you've contributed to a positive work environment in previous roles, and express your enthusiasm for being part of a team that loves travel.
