At a Glance
- Tasks: Lead global demand generation strategies and drive multi-channel marketing campaigns.
- Company: Join Flight Centre Travel Group, a top-rated workplace with a vibrant culture.
- Benefits: Enjoy exclusive travel discounts, career development, and wellness initiatives.
- Other info: Embrace a culture of equality and inclusivity with endless opportunities for growth.
- Why this job: Make an impact in a dynamic environment while collaborating with diverse teams.
- Qualifications: 10+ years in demand generation and strong leadership experience required.
The predicted salary is between 60000 - 80000 € per year.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world's largest travel companies with over 12,000 employees globally. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. For the past 12 years we have been voted a 'Great Place to Work', including recognition as a Best Workplace for Wellbeing and Best Workplace for Women. We live and breathe our philosophy, our people, and are driven each day by a purpose to open up the world for those who want to see. We are travel lovers looking for more travel lovers to join our family.
About the Role
The Manager, Global Growth & Demand Generation plays a pivotal role in driving full-funnel marketing programs that directly contribute to qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, you will lead both global and local demand generation initiatives, partnering with Brand Marketing, Sales, and regional teams to shape strategy, execution, and performance across multiple markets and brands. This is a highly collaborative and commercially focused role, ensuring strategic consistency while enabling localisation and agility to meet regional market needs. You will act as a key connector across teams, translating growth strategy into measurable business outcomes. You will lead and influence a network of digital specialists across automation, paid media, SEO, CRO, and broader digital channels, driving day‑to‑day campaign excellence, optimisation, and technical delivery aligned to ambitious growth targets.
Key Responsibilities
- Develop and execute scalable global demand generation strategies aligned to revenue goals
- Lead multi‑channel digital campaigns across paid media, email, web, and programmatic channels
- Drive pipeline acceleration and ROI through performance marketing and continuous optimisation
- Own website strategy and CRO initiatives, improving conversion through testing and personalisation
- Build and scale marketing automation and lead nurture programs aligned to buyer journeys
- Partner with Sales and Marketing to define lead scoring, lifecycle management, and handoff processes
- Deliver data‑driven insights, owning dashboards, attribution models, and performance reporting
- Oversee SEO and organic growth strategies to complement paid acquisition efforts
- Act as a centre of excellence, sharing best practices, frameworks, and performance benchmarks globally
About you
You are a commercially driven, data‑led marketing leader with a passion for building high‑performing demand generation strategies at scale. You thrive in complex, global environments and are confident leading across multiple brands, regions, and stakeholder groups.
Requirements & Experience
- 10+ years’ experience in demand generation or digital marketing within B2B or hybrid tech‑enabled services
- 5+ years in a leadership role, ideally within a multi‑brand or shared services environment
- Proven expertise across paid media, marketing automation, lead nurturing, and performance analytics
- Strong understanding of B2B buyer journeys, lead scoring, lifecycle management, and sales alignment
- Demonstrated success in owning pipeline contribution, campaign ROI, and revenue impact
- Experience working globally across regions, cultures, and time zones
- Proven ability to lead, coach, and influence teams (directly and indirectly) across digital marketing disciplines
- Track record of delivering high‑quality campaign execution and operational excellence
Skills & Attributes
- Strategic thinker with strong commercial acumen and results focus
- Excellent communication, collaboration, and stakeholder management skills
- Highly data‑driven, with a strong analytical and problem‑solving mindset
- Comfortable operating in fast‑paced, matrixed organisations
- Passionate about innovation, optimisation, and continuous improvement
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Certifications in platforms such as Google, LinkedIn, or Meta preferred
What's in it for you
- Exclusive Travel Discounts: Access to industry rates through our in‑house travel team
- Career Development: Clear career pathways and training resources across 30+ brands in 20+ countries
- Vibrant Culture & social events: Monthly awards nights, global conferences, end‑of‑financial‑year balls, and more
- Active Hour: One hour per week dedicated to fitness or personal wellness
- Comprehensive Health Cash Plan: Reimbursement for dental, optical, and chiropractic care at bronze‑level
- Health & Wellbeing Challenges: Monthly challenges to stay motivated and healthy
- Financial Wellbeing Support: Access to expert financial services, mortgage advice, and money coaching
- And Much More: Company‑matched charitable donations, pension scheme, share options, electric vehicle scheme, and salary sacrifice benefits
Our number one philosophy is our people. Flight Centre Travel Group promises an environment of equality, respect, dignity and opportunity for all employees. We value an inclusive and supportive workplace that reflects the diversity of our society. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at RecruitmentUK@flightcentre.co.uk
Manager, Growth & Demand Generation (EMEA) employer: Flight Centre Travel Group
Flight Centre Travel Group is an exceptional employer, renowned for its vibrant culture and commitment to employee wellbeing, as evidenced by its recognition as a 'Great Place to Work' for over a decade. With clear career development pathways across a diverse portfolio of brands, employees in London benefit from exclusive travel discounts, comprehensive health plans, and a supportive environment that fosters innovation and collaboration. Join a team of passionate travel lovers dedicated to opening up the world for others while enjoying a workplace that values diversity and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Growth & Demand Generation (EMEA)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you can drive growth and demand generation. Make it clear why you're the perfect fit for their team.
✨Follow Up Like a Boss
After interviews or networking events, drop a quick thank-you email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great opportunity to reiterate why you’re the right choice for the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of a company that values its employees and offers amazing perks!
We think you need these skills to ace Manager, Growth & Demand Generation (EMEA)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and digital marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Your Passion for Travel:Since we’re all about travel here at Flight Centre, let your love for it shine through in your application. Share any relevant experiences or stories that connect your passion for travel with your professional journey.
Be Data-Driven:We’re looking for someone who thrives on data! Include specific metrics and results from your previous roles to demonstrate your impact on pipeline contribution and campaign ROI. Numbers speak louder than words!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Flight Centre Travel Group
✨Know Your Numbers
As a Manager in Growth & Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of pipeline contribution, campaign ROI, and performance analytics. Be ready to discuss specific examples where you've driven results through data-driven strategies.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams, so highlight your experience in cross-functional collaboration. Prepare anecdotes that showcase how you've successfully partnered with sales, marketing, and other stakeholders to achieve common goals. This will show you're a team player who can connect the dots across different functions.
✨Be Ready to Discuss Localisation Strategies
Since the position involves shaping strategies for multiple markets, think about how you've adapted campaigns for local audiences in the past. Share examples of how you’ve tailored messaging or tactics to meet regional needs while maintaining strategic consistency. This will demonstrate your agility and understanding of diverse markets.
✨Prepare for Technical Questions
Given the focus on digital channels, be prepared to dive into specifics about your experience with SEO, paid media, and marketing automation. Familiarise yourself with the latest trends and tools in these areas, and be ready to discuss how you've leveraged them to optimise campaigns and improve conversion rates.
