At a Glance
- Tasks: Lead innovative marketing strategies to drive customer acquisition and brand presence.
- Company: Join Corporate Traveller, a dynamic leader in business travel management.
- Benefits: Enjoy exclusive travel discounts, career development, and vibrant social perks.
- Other info: Be part of a supportive culture that values diversity and personal growth.
- Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
- Qualifications: 5+ years in senior marketing roles with strong leadership and communication skills.
The predicted salary is between 59400 - 72600 £ per year.
About Corporate Traveller
At Corporate Traveller, we’re on a mission to take business travel to the next level. We are anything but ordinary. Part of the corporate division of the Flight Centre Travel Group (FCTG), Corporate Traveller is one of FCTG's most successful brands, globally. Our mission is to make end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travellers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family. We lead with passion, ambition, and a hunger to do better. We do whatever it takes to get the best results, for ourselves and our customers. We are committed to helping our customers and each other grow and smash our goals. And at our core, we believe that together we can do anything.
Role Summary
Corporate Traveller is the largest global business travel management company delivering dedicated travel expertise, unrivalled content and proprietary technology to SME organisations. As Acquisition Senior Marketing Manager for CT UK, you will own the end-to-end planning and execution of UK growth marketing — from demand generation campaigns and partner/referral programmes through to full-funnel performance and brand presence — in close alignment with the global brand plan and the SVP Global Marketing.
You will manage a team of three direct reports spanning campaigns, partnerships/referrals and a Senior Marketing Executive and will be the primary driver of pipeline generation and customer acquisition for the UK market. The role requires an individual who can work well under pressure, multi-task effectively and prioritise work according to changing business objectives. Excellent communication skills are essential, as you will work closely with the SVP Global Marketing, sales leadership, internal stakeholders, external suppliers and clients.
What You'll Do
- Plan and execute regional acquisition marketing programmes in close partnership with the SVP Global Marketing, sales and UK leadership to generate pipeline and support revenue goals.
- Predominantly focus on demand generation but identify and build revenue opportunities across the full customer lifecycle.
- Be the custodian of the CT brand and its consistent delivery in the UK market.
- Manage and develop three direct reports: Campaigns Manager (Acquisition), Senior Marketing Executive, and Referrals & Partnerships Marketing Manager.
- In conjunction with Digital Marketing: implement regionalised lead nurturing and lead generation campaigns; devise strategies to drive traffic to the website with a strong SEO, AEO and PPC plan; develop a regional content calendar across all platforms; and integrate digital strategy to support offline activity.
- Localise and implement global initiatives including brand campaigns and product roll outs.
- Create a regional internal communication and enablement plan to ensure awareness of marketing strategy, funnel acceleration and results.
- Support initiatives around growing the active product use-base including adoption and retention.
- Manage brand presence at field events, working with sales teams to ensure lead capture in CRM.
- Work with the PR team to deliver an established PR plan including award submissions and sponsorships.
- Develop regional printed brand collateral and merchandise.
- Undertake offline advertising where content opportunities exist to promote brand, product or content.
- Set clear objectives, provide regular feedback and conduct performance reviews in line with FCTG people management frameworks.
- Foster a high-performance team culture focused on accountability, creativity and continuous improvement.
- Support hiring and onboarding of team members as required.
- Deliver monthly ROI reporting covering both offline and online results against agreed KPIs.
- Continuously test, analyse and track results of all regional marketing activity — including KPIs, budgets, financial returns and ROI — and make recommendations to increase the quality and quantity of leads.
- Maintain a regional marketing plan and calendar providing the SVP Global Marketing visibility of planned activity and performance.
What We're Looking For
- Verbal and written: Capable of communicating effectively via written and verbal methods to a variety of audiences, both internal and external.
- Marketing Experience: Minimum 5 years in a senior marketing role, with demonstrable experience in demand generation and acquisition-focused programmes.
- Team Leadership: Proven ability to manage and develop a team, set objectives, provide coaching and drive performance through others.
- Meets tight deadlines; displays accuracy and attention to detail; prioritises tasks based on business objectives and targets.
- Reporting, Accuracy and Attention to Detail: High levels of attention to detail and the ability to analyse and report effectively on ROI against agreed KPIs.
- Flexibility and Adaptability: Able to think on your feet and adapt to a changing environment.
- Copywriting: Demonstrates an aptitude for written English that fits with each brand's tone of voice.
- Proactivity and Ownership: Takes initiative, provides original solutions to challenges; self-motivated with a positive attitude and ability to think outside the box.
- Partnership and Relationship Building: Professional and collaborative when dealing with internal stakeholders and external suppliers; builds and sustains productive working relationships.
- Systems Competency: Proficient in Microsoft Office suite; understanding of website content management, CRM tools (Salesforce) and the ability to interpret marketing data from BI platforms.
What's in it for you
- Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
- Vibrant Culture & Social Perks: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
- Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
- Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
- And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at RecruitmentUK@flightcentre.co.uk.
Senior Marketing Manager, Acquisition - London, UK employer: Flight Centre Travel Group
At Flight Centre Travel Group, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our Global DevOps Lead role offers not only competitive benefits and opportunities for professional growth but also the chance to work in a dynamic environment where your contributions directly impact our global operations. Join us in a location that values work-life balance and encourages continuous learning, making it a truly rewarding place to advance your career.
Contact Details:
Flight Centre Travel Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Acquisition - London, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flight Centre Travel Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flight Centre Travel Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flight Centre Travel Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Marketing Manager, Acquisition - London, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flight Centre Travel Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flight Centre Travel Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flight Centre Travel Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flight Centre Travel Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flight Centre Travel Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flight Centre Travel Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.