Overview
You will drive the go-to-market for FCM products, shaping positioning and launches while ensuring sales and client teams can articulate value. You will measure impact and bring customer stories to life to strengthen value propositions. The role blends strategy with hands-on execution and operates in a fast-paced, collaborative environment across global teams. You will own projects end-to-end, aligning with product and commercial goals and driving adoption. This is an opportunity to influence product messaging, launches, and cross-functional collaboration at scale.
Pay / Benefits
- Flexible/hybrid working model
- Discounted travel for family and friends
- Career progression within global brand network
- Fun culture with industry events
- Active Hour for well-being
- Health cash plan
Responsibilities
- Understand market, competitors and customers to base decisions on evidence
- Track competitors' positioning and feature launches
- Conduct customer and market research to identify opportunities and risks
- Develop clear value propositions and messaging from insights
- Capture and leverage customer success stories to support value propositions
- Plan and run end-to-end product launches with global stakeholders
- Coordinate channel and content strategy for launches
- Share customer and competitor insights with product teams to inform roadmap
- Define and report success metrics (adoption, sales impact) for launches
- Create sales enablement materials and training to support wins and renewals
- Own customer-facing product assets and internal product communications
- Shape external product communications across owned and partner channels
- Write and deliver release communications to explain what's new
Key requirements
- 5+ years in product marketing to B2B/enterprise buyers, preferably in software or technology within a global organisation
- Experience planning and delivering product launches across multiple teams and markets
- Hands-on experience writing messaging, positioning, release communications and sales enablement
- Competitor analysis experience
- Knowledge of travel technology or business travel is a plus
- self-motivated and results-driven
- strategic and hands-on
- curious about technology
- product messaging and positioning
- go-to-market planning and launches
- sales enablement materials
Product Marketing Manager - London, UK employer: Flight Centre Travel Group
Flight Centre Travel Group is an exceptional employer that fosters a collaborative and innovative work culture, allowing you to thrive in your role as Global Invoicing Product Leader. With a strong emphasis on employee growth and development, you will have access to numerous opportunities for professional advancement while working remotely, ensuring a healthy work-life balance. Join us to be part of a dynamic team that values data-driven decision-making and regulatory compliance in the exciting travel industry.
Contact Details:
Flight Centre Travel Group Recruitment Team
