At a Glance
- Tasks: Lead global demand generation strategies and drive multi-channel marketing campaigns.
- Company: Join one of the world's largest travel companies with a vibrant culture.
- Benefits: Enjoy exclusive travel discounts, career development, and wellness initiatives.
- Other info: Be part of a diverse team that values equality and inclusivity.
- Why this job: Make a real impact in a dynamic environment while travelling the world.
- Qualifications: 10+ years in demand generation and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world's largest travel companies with over 12,000 employees globally. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. For the past 12 years we have been voted a 'Great Place to Work', including recognition as a Best Workplace for Wellbeing and Best Workplace for Women. We live and breathe our philosophy, our people, and are driven each day by a purpose to open up the world for those who want to see. We are travel lovers looking for more travel lovers to join our family.
About the Role
The Manager, Global Growth & Demand Generation plays a pivotal role in driving full-funnel marketing programs that directly contribute to qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, you will lead both global and local demand generation initiatives, partnering with Brand Marketing, Sales, and regional teams to shape strategy, execution, and performance across multiple markets and brands. This is a highly collaborative and commercially focused role, ensuring strategic consistency while enabling localisation and agility to meet regional market needs. You will act as a key connector across teams, translating growth strategy into measurable business outcomes. You will lead and influence a network of digital specialists across automation, paid media, SEO, CRO, and broader digital channels, driving day‑to‑day campaign excellence, optimisation, and technical delivery aligned to ambitious growth targets.
Key Responsibilities
- Develop and execute scalable global demand generation strategies aligned to revenue goals
- Lead multi‑channel digital campaigns across paid media, email, web, and programmatic channels
- Drive pipeline acceleration and ROI through performance marketing and continuous optimisation
- Own website strategy and CRO initiatives, improving conversion through testing and personalisation
- Build and scale marketing automation and lead nurture programs aligned to buyer journeys
- Partner with Sales and Marketing to define lead scoring, lifecycle management, and handoff processes
- Deliver data‑driven insights, owning dashboards, attribution models, and performance reporting
- Oversee SEO and organic growth strategies to complement paid acquisition efforts
- Act as a centre of excellence, sharing best practices, frameworks, and performance benchmarks globally
About you
You are a commercially driven, data‑led marketing leader with a passion for building high‑performing demand generation strategies at scale. You thrive in complex, global environments and are confident leading across multiple brands, regions, and stakeholder groups.
Requirements & Experience
- 10+ years’ experience in demand generation or digital marketing within B2B or hybrid tech‑enabled services
- 5+ years in a leadership role, ideally within a multi‑brand or shared services environment
- Proven expertise across paid media, marketing automation, lead nurturing, and performance analytics
- Strong understanding of B2B buyer journeys, lead scoring, lifecycle management, and sales alignment
- Demonstrated success in owning pipeline contribution, campaign ROI, and revenue impact
- Experience working globally across regions, cultures, and time zones
- Proven ability to lead, coach, and influence teams (directly and indirectly) across digital marketing disciplines
- Track record of delivering high‑quality campaign execution and operational excellence
Skills & Attributes
- Strategic thinker with strong commercial acumen and results focus
- Excellent communication, collaboration, and stakeholder management skills
- Highly data‑driven, with a strong analytical and problem‑solving mindset
- Comfortable operating in fast‑paced, matrixed organisations
- Passionate about innovation, optimisation, and continuous improvement
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Certifications in platforms such as Google, LinkedIn, or Meta preferred
What's in it for you
- Exclusive Travel Discounts: Access to industry rates through our in‑house travel team
- Career Development: Clear career pathways and training resources across 30+ brands in 20+ countries
- Vibrant Culture & social events: Monthly awards nights, global conferences, end‑of‑financial‑year balls, and more
- Active Hour: One hour per week dedicated to fitness or personal wellness
- Comprehensive Health Cash Plan: Reimbursement for dental, optical, and chiropractic care at bronze‑level
- Health & Wellbeing Challenges: Monthly challenges to stay motivated and healthy
- Financial Wellbeing Support: Access to expert financial services, mortgage advice, and money coaching
- And Much More: Company‑matched charitable donations, pension scheme, share options, electric vehicle scheme, and salary sacrifice benefits
Our number one philosophy is our people. Flight Centre Travel Group promises an environment of equality, respect, dignity and opportunity for all employees. We value an inclusive and supportive workplace that reflects the diversity of our society. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team.
Manager, Growth & Demand Generation (EMEA) in London employer: Flight Centre Travel Group
Flight Centre Travel Group is an exceptional employer, renowned for its vibrant culture and commitment to employee wellbeing, making it a top choice for those seeking meaningful careers in the travel industry. With exclusive travel discounts, clear career development pathways across 30+ brands, and a supportive environment that values diversity and inclusion, employees thrive both personally and professionally in our London office. Join us to be part of a collaborative team that celebrates innovation and prioritises your growth while enjoying a range of health and wellness benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Growth & Demand Generation (EMEA) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out as someone who genuinely wants to be part of the team.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate your impact. This is especially important for roles focused on growth and demand generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our amazing team.
We think you need these skills to ace Manager, Growth & Demand Generation (EMEA) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Manager, Growth & Demand Generation. Highlight your experience in demand generation and digital marketing, especially in B2B environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Be sure to mention any relevant achievements that demonstrate your ability to drive growth.
Showcase Your Data Skills:Since this role is highly data-driven, make sure to highlight your analytical skills and any experience you have with performance marketing and optimisation. We love numbers, so don’t shy away from sharing metrics that showcase your success!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Flight Centre Travel Group
✨Know Your Numbers
As a Manager in Growth & Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of pipeline contribution, campaign ROI, and performance analytics. Be ready to discuss specific examples where you've driven results through data-driven strategies.
✨Showcase Your Leadership Skills
This role requires strong leadership abilities. Prepare to share experiences where you've led teams or influenced stakeholders across different regions. Highlight your coaching style and how you've fostered collaboration in a multi-brand environment.
✨Understand the B2B Buyer Journey
Familiarise yourself with the nuances of B2B buyer journeys, lead scoring, and lifecycle management. Be prepared to discuss how you've tailored marketing strategies to meet the needs of different buyer personas and how you’ve aligned marketing efforts with sales.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in previous roles and how you overcame them, especially in fast-paced, global environments. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
