At a Glance
- Tasks: Lead innovative lifecycle marketing campaigns to boost customer engagement and retention.
- Company: Join Flight Centre Travel Group, a global leader in travel with over 12,000 passionate employees.
- Benefits: Enjoy exclusive travel discounts, career development, vibrant culture, and comprehensive health plans.
- Other info: We embrace diversity and provide an accessible hiring experience for all candidates.
- Why this job: Be part of a fun, inclusive team that values your well-being and professional growth.
- Qualifications: 5+ years in lifecycle marketing with expertise in CRM and marketing automation platforms.
The predicted salary is between 28800 - 48000 £ per year.
About Flight Centre Travel Group
Flight Centre Travel Group is one of the world’s largest travel companies with over 12,000 employees globally - who we call ‘Flighties’. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When, we say we’re a great place to work, we have the proof to back it up. Over the past 12 years we’ve been voted a ‘Great Place to Work’ including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we’re a bunch of travel lovers looking for more travel lovers to join our family.
About the role
This role will support our brands to execute Lifecycle Marketing campaigns across our core markets. The Lifecycle Campaigns Manager will have a strong background in lifecycle marketing, CRM and marketing automation. This role will support our global lifecycle initiatives across both brands and drive and is critical for executing innovative lifecycle marketing campaigns to drive customer engagement, retention, and growth.
About you
- A minimum of 5 years’ lifecycle marketing experience, with a focus on marketing automation.
- Demonstrated success in managing and optimising marketing automation and CRM platforms in a global organisation.
- Excellent written and verbal communication skills - Ability to influence and build relationships with stakeholders at all levels of the organisation - Understanding of the B2B environment
- Knowledge of marketing automation platforms (e.g., Salesforce, Oracle Eloqua, Account Engagement) and their application to lifecycle marketing.
- Strong understanding of data privacy regulations (e.g., GDPR, CCPA) and their application to marketing activities
- Ability to develop and execute long-term lifecycle marketing strategies aligned with business objectives.
- Proficiency inusing analytics tools to measure and optimise campaign performance
What\'s in it for you
- Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
- Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
- Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
- Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
- Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
- Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
- Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
- And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group\'s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at .
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#J-18808-LjbffrGlobal Lifecycle Campaigns Manager - Marketing Automation and CRM in London employer: Flight Centre Travel Group
At Flight Centre Travel Group, we pride ourselves on being a vibrant and inclusive employer that champions our people above all else. With a strong focus on career development, exclusive travel discounts, and a culture filled with exciting social events, we offer a unique environment where travel enthusiasts can thrive. Our commitment to employee wellbeing, comprehensive health plans, and financial support ensures that every 'Flightie' feels valued and empowered to grow within our global family.
Contact Details:
Flight Centre Travel Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Lifecycle Campaigns Manager - Marketing Automation and CRM in London
✨Tip Number 1
Familiarise yourself with the specific marketing automation platforms mentioned in the job description, such as Salesforce and Oracle Eloqua. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Network with current or former employees of Flight Centre Travel Group on platforms like LinkedIn. Engaging with them can provide insights into the company culture and the specifics of the role, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on the latest trends in lifecycle marketing and CRM strategies. Being able to discuss recent developments or case studies during your conversations can demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to showcase your ability to measure and optimise campaign performance using analytics tools. Be ready to discuss specific examples of how you've used data to drive successful marketing initiatives in your previous roles.
We think you need these skills to ace Global Lifecycle Campaigns Manager - Marketing Automation and CRM in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in lifecycle marketing, CRM, and marketing automation. Use specific examples that demonstrate your success in managing and optimising these platforms.
Craft a Compelling Cover Letter:In your cover letter, express your passion for travel and how it aligns with the company's culture. Mention your understanding of data privacy regulations and how you have applied them in previous roles.
Showcase Communication Skills:Since excellent written and verbal communication skills are crucial for this role, consider including a brief example of how you've influenced stakeholders or built relationships in past positions.
Highlight Analytical Proficiency:Demonstrate your ability to use analytics tools by providing examples of how you've measured and optimised campaign performance in your previous roles. This will show your capability to drive customer engagement and retention.
How to prepare for a job interview at Flight Centre Travel Group
✨Showcase Your Lifecycle Marketing Expertise
Make sure to highlight your experience in lifecycle marketing during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to drive customer engagement and retention.
✨Familiarise Yourself with Relevant Tools
Since the role requires knowledge of marketing automation platforms like Salesforce and Oracle Eloqua, ensure you can speak confidently about your experience with these tools. Discuss how you've used them to optimise campaigns and improve performance metrics.
✨Understand Data Privacy Regulations
Given the importance of data privacy in marketing, be ready to discuss your understanding of regulations such as GDPR and CCPA. Share examples of how you've ensured compliance in past campaigns, which will show your awareness of legal considerations in marketing.
✨Prepare for Stakeholder Engagement Scenarios
The ability to influence and build relationships is crucial for this role. Prepare examples of how you've successfully collaborated with stakeholders at various levels in previous positions. This will illustrate your communication skills and your ability to work within a global organisation.
