Global Head of Sales - FCM Meetings & Events - London, United Kingdom

Role Summary
The Global Head of Sales is responsible for leading and scaling the commercial growth engine of FCM Meetings & Events globally. This role drives new business acquisition, client expansion, and revenue performance across FCM M&E’s full product portfolio — including FCM Venue Finder, Managed Meetings, Group Travel, Event Management, Production and Creative Services, and Strategic Meetings Management (SMM) for enterprise clients. The role is accountable for delivering profitable growth with a strong focus on margin mix optimisation across all markets and service lines.

What You'll Do

• Commercial Leadership
  • Own and drive the global sales strategy for FCM Meetings & Events, aligned to the M&E 2030 growth ambition and $1B TTV target.
  • Set and govern revenue targets across all markets, with clear accountability for growth across each service line.
  • Drive a deliberate margin mix strategy — ensuring the portfolio is sold in a way that optimises profitability, not just volume.
  • Lead the global sales team with accountability for new business acquisition and existing client growth.
  • Define and embed a consistent sales methodology globally.
  • Act as senior commercial sponsor on strategic pursuits.
• New Business Development
  • Build and maintain a robust global pipeline of qualified prospects.
  • Drive targeted acquisition strategies for priority industry verticals, client segments, and geographies.
  • Lead the go-to-market approach for Strategic Meetings Management (SMM).
  • Develop client entry strategies that progress accounts from transactional services to fuller programme ownership.
  • Lead or support senior client pursuits, RFP responses, and pitch presentations.
  • Leverage FCM’s broader corporate travel relationships.
  • Establish a repeatable, market-ready pitching approach.
• Client Growth and Retention
  • Partner with regional operations and client services to ensure existing clients are retained and grown.
  • Own the commercial relationship for strategic global accounts.
  • Govern the upsell and cross-sell framework.
  • Ensure SMM programme clients receive a commercially proactive account ownership model.
• Marketing and Brand Collaboration
  • Partner closely with FCM M&E Marketing to ensure go-to-market campaigns are commercially aligned.
  • Collaborate with Marketing on product and service line positioning.
  • Drive alignment between sales priorities and marketing investment.
  • Champion the FCM M&E brand in all commercial activity.
  • Represent FCM Meetings & Events at industry events.
• Sales Enablement Partnership
  • Work closely with Sales Enablement and Onboarding to ensure the sales team is equipped with the right tools.
  • Provide active commercial input into the enablement programme.
  • Ensure consistent adoption of the five-moment sales framework.
  • Champion the use of competitive intelligence and content platforms.
  • Collaborate with Sales Enablement on onboarding standards.
• Team Leadership and Capability
  • Lead, coach, and develop a high-performing global sales team.
  • Set clear performance expectations and accountability frameworks.
  • Foster a high-energy, results-focused sales culture.
  • Ensure regional sales leaders have the clarity and support to execute effectively.
• Market Intelligence and Positioning
  • Maintain a deep understanding of the Meetings & Events competitive landscape.
  • Translate market intelligence into refined go-to-market strategies.
  • Feed competitive intelligence and buyer insights into the Sales Enablement and Marketing functions.
• Revenue and Reporting
  • Own global sales reporting, forecasting, and pipeline visibility.
  • Provide regular commercial performance updates.
  • Partner with Finance and Operations on pricing governance.
  • Ensure Salesforce CRM is used consistently and accurately.
• Cross-Brand and Stakeholder Collaboration
  • Build and maintain strong relationships across FCM’s global commercial leadership.
  • Collaborate with the Global General Manager and regional GMs.
  • Act as a senior voice of the customer internally.

What We're Looking For

• Proven track record of leading and scaling B2B sales teams.
• Experience in Meetings & Events, corporate travel, or professional services.
• Demonstrated success in selling or positioning SMM programmes.
• Experience leading diverse, geographically distributed sales teams.
• Track record of working closely with Marketing and Sales Enablement functions.
• Familiarity with CRM platforms and modern sales methodologies.
• A minimum of 10 years’ experience leading successful global sales teams.
• Experience operating in multi-cultural environments.
• Proven ability to oversee the full sales process end-to-end.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field required.
• Master’s degree or equivalent postgraduate qualification is advantageous.

What You Will Enjoy

• Exclusive Travel Discounts.
• Career Development.
• Vibrant Culture & industry-renowned social events.
• Active Hour.
• Comprehensive Health Cash Plan.
• Health & Wellbeing Challenges.
• Financial Wellbeing Support.
• And Much More.

Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible.