Growth & Operation Manager

We are looking for an experienced Senior User Growth & Operations Manager to lead user acquisition, engagement, and lifecycle operations for a consumer-facing platform targeting Gen Z users. This role will be responsible for scaling sustainable growth across campuses, cities, and local commerce, while building strong user engagement and retention through data-driven programmes and community-led initiatives. You will work closely with growth, product, marketing, compliance, and finance teams to deliver measurable outcomes in a regulated UK environment.

Key Responsibilities

• User Acquisition & Growth
  • Design and execute multi-channel user acquisition strategies targeting Gen Z audiences, including campus ambassador programmes, local activations, and referral-led growth initiatives.
  • Lead the “Campus → City → Commerce” growth model, ensuring a coherent and scalable user journey across stages.
  • Plan, manage, and optimise performance marketing activity across social platforms such as TikTok, Instagram, and Snapchat, with a strong focus on cost efficiency and ROI.
  • Build, scale, and manage a UK-wide campus ambassador network, working closely with student representatives and university communities.
  • Deliver experiential marketing initiatives, including on-campus activations, brand partnerships, and local events.
  • Partner with growth leadership to design and operate referral programmes with clear incentive structures.
  • Own and continuously improve the user lifecycle framework, from onboarding through to reactivation.
  • Design and implement engagement initiatives, including gamification mechanics, community-led activities, and habit-forming features.
  • Develop user segmentation strategies to enable more personalised and relevant user experiences.
  • Track and improve key engagement and retention metrics, including DAU/MAU, cohort retention, and churn.
  • Oversee push notification and in-app messaging strategies, ensuring a balance between engagement and user experience.
  • Lead community management efforts, encouraging user-generated content, advocacy, and long‑term loyalty.
• Data & Analytics
  • Define, monitor, and report on core growth metrics, including CAC, LTV, LTV/CAC ratio, viral coefficient, and cohort performance.
  • Conduct structured experimentation, including A/B testing across acquisition, onboarding, and engagement initiatives.
  • Produce regular performance reports and dashboards for senior leadership and key stakeholders.
  • Work with CRM and analytics tools to ensure high-quality user data and effective cross‑functional collaboration.
• Cross-Functional Collaboration
  • Partner closely with product teams to translate user insights into product requirements and improvements.
  • Collaborate with marketing teams to align growth initiatives with vertical and campaign objectives.
  • Work with finance teams to manage acquisition budgets and support growth forecasting.
  • Coordinate with legal and compliance teams to ensure all user‑facing initiatives comply with GDPR and UK advertising standards.

Requirements

• 5–8 years’ experience in user growth, operations, community management, or growth marketing within a consumer technology business.
• Demonstrated experience scaling user bases from early‑stage to significant scale, or operating and optimising large, active user communities.
• Strong hands‑on experience across user acquisition channels, including paid social, referral programmes, influencer partnerships, and grassroots or campus marketing.
• Excellent analytical skills, with experience using data and experimentation to inform decision‑making.
• Familiarity with analytics and data tools such as SQL, Excel, Mixpanel, Amplitude, or equivalent platforms.
• Strong understanding of Gen Z user behaviour, digital communities, and social media dynamics.
• Ability to work effectively across teams and influence stakeholders in complex environments.
• Native or fluent English; additional language skills are a plus, particularly for cross‑regional collaboration.

What We Offer

• Competitive salary and employee benefits.
• A high‑impact role with ownership across growth, engagement, and community strategy.
• Close collaboration with senior leadership in a growing consumer platform business.
• A pragmatic, data-informed, and execution‑focused working environment.

If you enjoy building user communities, scaling growth responsibly, and combining data with creativity in a regulated environment, we would be pleased to hear from you.