At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for innovative SaaS solutions.
- Company: Join Flexera, a leader in transforming the software industry with over 50,000 global customers.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and inclusion.
- Why this job: Make a real impact by shaping market strategies and driving awareness for cutting-edge technology.
- Qualifications: 5+ years in product marketing, preferably in tech; strong storytelling and analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.
In your role as Senior Product Marketing Manager, you will evolve a traditional product marketing function into a best practice strategic solution and content marketing engine. You will lead the market positioning and strategic narrative to drive awareness, preference and growth with prospects, customers and media and analyst influencers for the products that fuel our SaaS management, IT asset management and AI spend management solutions.
The ideal candidate will be a go-getter with a demonstrated track record of gathering and translating customer insights, competitive intel plus product and portfolio value into unique, compelling stories across paid, earned and owned communications channels. This leader will build cross-functional strategies to grow the business in tight partnership with Product, Strategy, Engineering, Customer Success and Sales teams.
As the Senior Product Marketing Manager, you will:
- Own market, buyer, and customer intelligence for your solution set:
- Obtain a deep understanding of target personas, buying groups, and industry segments
- Synthesize customer insights from product usage data, voice-of-customer programs, and external research
- Leverage AI tools to analyze large-scale feedback (reviews, win/loss interviews, support tickets) for trends and messaging gaps
- Translate insights into actionable positioning, segmentation, and GTM strategies
- Develop messaging and positioning artifacts that can be used at scale:
- Define differentiated product and solution positioning aligned to buyer pain points and business outcomes
- Build and maintain messaging frameworks across personas, industries, and use cases
- Ensure consistency across web, sales, campaigns, and partner channels
- Continuously refine messaging using performance data and AI-assisted content testing
- Lead product launches and GTM planning:
- Lead end-to-end GTM strategy for new products, features, and releases
- Define launch plans, target segments, value propositions, and success metrics
- Coordinate cross-functional execution across product, sales, customer success, and marketing
- Drive content strategy, campaigns, and customer marketing alignment:
- Partner with campaigns and customer marketing teams to define content strategy across the customer lifecycle
- Create high-impact assets such as demo videos, how-to guides, solution pages, assessments, webinars, and thought leadership
- Guide AI-assisted content creation to ensure quality, differentiation, and brand voice
- Analyst relations:
- Work with our internal and external media and analyst resources to build awareness and understanding of Flexera’s solutions and products for positive perception and placement in media and analyst reports (Magic Quadrant, Waves)
- Develop and deliver sales and partner enablement:
- Develop enablement assets including pitch decks, battlecards, demo narratives, and objection handling guides
- Equip sales and partners with persona-based messaging and value articulation
- Analyze pipeline performance and adapt messaging to improve conversion
Experience, Capability, and Behaviors:
- 5+ years minimum product marketing experience with at least 2 years in a software or technology company
- BS in marketing or equivalent, MBA preferred
- Proven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio in partnership with cross-functional teams spanning product management, engineering, marketing and sales
- Software and/or technology market/industry experience desirable with knowledge of cloud management, SaaS management, ITAM platforms a plus
- Product management or direct sales experience a plus
- Strong software/technology industry network
- Proven product and solution market messaging and storytelling experience and expertise
- Basic SEO/AEO and conversion-optimization knowledge
- Strong ability to take initiative, collaborate and drive results through a global team
- Strong written/oral communications
- Analytical, strategic, objective-driven planning and reporting
- Experience with business intelligence tools, Salesforce, and AI tools
- Empathetic to buyers, customers, users, and sales resources
Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations. Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.
We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.
Senior Product Marketing Manager employer: Flexera Software
Flexera is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With a strong commitment to employee growth, we provide extensive training and development opportunities, ensuring our team members thrive in their careers. Located in a vibrant area, we foster a diverse and inclusive environment where every voice is valued, making it an ideal place for those looking to make a meaningful impact in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flexera Software and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flexera Software are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flexera Software on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flexera Software. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flexera Software. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flexera Software:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flexera Software’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flexera Software
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flexera Software will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flexera Software, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
