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- Tasks: Explore agile marketing capabilities and enhance your skills with a comprehensive PowerPoint presentation.
- Company: Join Flevy, a trusted resource for over 10,000 businesses worldwide since 2012.
- Benefits: Enjoy free access to exclusive business frameworks and templates with a subscription.
- Why this job: Gain insights from top consultants and transform your marketing approach in a digital world.
- Qualifications: No specific qualifications required; just a passion for marketing and learning.
- Other info: Download immediately upon purchase and start applying agile methodologies today!
The predicted salary is between 30000 - 42000 £ per year.
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Seven Core Capabilities of Agile Marketing (PowerPoint PPT Slide Deck)
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product ( Seven Core Capabilities of Agile Marketing ) is a 21-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
The Digital Age has significantly impacted and fundamentally changed Marketing. There are countless more marketing channels, customer touchpoints, data sources—all from disparate systems and providers. And, this proliferation is only growing, as a new technology platform or channel is launched every week.
Thus, leading organizations are adopting agile thinking from software to create the Agile Marketing Organization. This presentation discusses the 7 core capabilities needed in Agile Marketing:
1. Agile Development
2. Big Data for Consumer Understanding
3. Programmatic Buying
4. Branded Content
5. Marketing Effectiveness Analytics
6. Marketing Innovation
7. Agency Management
Being Agile allows Marketing to iterate more quickly to adapt to the rapidly changing conditions we see in the digitally-driven market today.
Back in 2012, the gaps Marketing faced were Social Media and Community Management. This presentation won\’t discuss capabilities in these areas.
This deck also includes slide templates for you to use in your own business presentations.
This presentation delves into the intricacies of Agile Development, illustrating how marketing teams can leverage agile methodologies to expedite campaign launches and optimize performance. It highlights the importance of appointing a \”scrum master\” to lead integrated marketing efforts, ensuring rapid iterations and continuous improvement. The deck also provides a detailed breakdown of the four \”sprints\” involved in an agile marketing initiative, offering a practical framework for implementation.
The PPT emphasizes the critical role of Big Data and Analytics in understanding consumer behavior and making data-driven decisions. It outlines the necessity of acquiring talent in data management, advanced analytics, and consumer insights to harness the full potential of available data. By focusing on these areas, organizations can transform raw data into actionable insights, driving more effective marketing strategies and achieving better ROI.
Source: Best Practices in Big Data, Agile, Agile Marketing PowerPoint Slides: Seven Core Capabilities of Agile Marketing PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
FlevyPro price: FREE (included in subscription)
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
For $10.00 more , you can download this document plus 2 more FlevyPro documents. That\’s just $13 each.
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
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Seven Core Capabilities of Agile Marketing employer: Flevy
Contact Detail:
Flevy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Seven Core Capabilities of Agile Marketing
✨Tip Number 1
Familiarise yourself with agile marketing principles. Understanding the core capabilities outlined in the presentation will not only help you during interviews but also demonstrate your commitment to the role.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience with agile methodologies. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and data analytics. Being knowledgeable about current tools and technologies will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss real-world examples of how you've applied agile practices in previous roles. This practical experience can significantly enhance your candidacy.
We think you need these skills to ace Seven Core Capabilities of Agile Marketing
Some tips for your application 🫡
Understand Agile Marketing: Before applying, make sure you have a solid understanding of Agile Marketing principles. Familiarise yourself with the seven core capabilities mentioned in the job description, as this will help you tailor your application to highlight relevant skills.
Tailor Your CV: Customise your CV to reflect your experience and skills related to Agile Marketing. Emphasise any previous roles where you utilised agile methodologies, data analytics, or marketing innovation to demonstrate your fit for the position.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the specific requirements of the role. Use examples from your past experiences to illustrate how you embody the agile mindset and can contribute to the company's marketing efforts.
Proofread and Edit: Before submitting your application, take the time to proofread and edit your documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Flevy
✨Understand Agile Marketing Fundamentals
Before the interview, make sure you have a solid grasp of the seven core capabilities of Agile Marketing. Familiarise yourself with concepts like Agile Development and Big Data for Consumer Understanding, as these will likely come up during discussions.
✨Showcase Your Analytical Skills
Since the role involves data-driven decision-making, be prepared to discuss your experience with analytics. Bring examples of how you've used data to inform marketing strategies or improve campaign performance in previous roles.
✨Demonstrate Adaptability
Agile Marketing is all about being flexible and responsive to change. Prepare to share instances where you've successfully adapted to new challenges or rapidly changing environments in your past work experiences.
✨Prepare Questions About Team Dynamics
As Agile Marketing often involves cross-functional teams, think of insightful questions to ask about team collaboration and the role of a 'scrum master'. This shows your interest in how the organisation operates and your willingness to engage in teamwork.
