At a Glance
- Tasks: Lead marketing for a groundbreaking luxury hospitality brand and shape its narrative.
- Company: Flemym, a nature-led luxury hospitality concept launching in 2027.
- Benefits: Be part of a founding team with growth opportunities and a unique work culture.
- Other info: Opportunity to advance to Head of Marketing as the brand expands.
- Why this job: Join a mission to create a tech-free sanctuary and redefine hospitality.
- Qualifications: 3-8 years in marketing, preferably from lifestyle brands or creative agencies.
The predicted salary is between 45000 - 60000 £ per year.
Flemym is hiring a Marketing Manager to launch a new hospitality brand opening its first site in 2027. This is a founding‑team role, working directly with the co‑founders.
The Brand: A new nature‑led luxury hospitality concept — a collection of architect‑designed cabins set within some of Britain’s most extraordinary private estates. Technology‑free by design. Built around spaciousness, presence, deep connection with nature and with one another, and emotional wellbeing — an antidote to the always‑on culture most of us are quietly exhausted by. Five sites in the pipeline, with the first opening at a historic estate in Norfolk.
The Role: A rare opportunity to shape the launch of a hospitality brand from the inside. You’ll own the day‑to‑day of marketing — distribution strategy, social, content, CRM, and brand stewardship — while coordinating closely with our retained PR agency and brand identity partners. This is not a playbook role. It’s a playbook‑writing role. The first 12 months focus on building the brand’s narrative, growing a pre‑launch audience, and laying the distribution and direct‑booking foundations. Beyond that, a clear path to Head of Marketing as the portfolio expands.
You: You almost certainly aren’t from a corporate hotel group. You might come from a challenger lifestyle brand, a creative agency, a publication, a DTC wellness or design brand, or an early‑stage independent hospitality concept. What matters: taste, a real point of view, the ability to think strategically and execute hands‑on, commercial instinct, and a genuine belief that what we’re building matters. Likely 3–8 years’ experience.
Marketing Manager employer: Flemyn
Flemym offers an exceptional opportunity for a Marketing Manager to join a pioneering team in launching a unique nature-led luxury hospitality brand. With a focus on emotional wellbeing and deep connections with nature, employees will thrive in a creative and collaborative work culture that values innovation and personal growth. Located in the picturesque setting of Norfolk, this role not only allows for significant professional development but also the chance to shape a brand that truly makes a difference in the hospitality landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and marketing sectors, especially those who have experience with startups. Attend industry events or webinars to make connections that could lead to opportunities.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for the brand's narrative and marketing strategies. This will demonstrate your passion and vision for the role.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Flemym or similar companies through our website, expressing your interest and sharing how you can contribute to their mission.
✨Tip Number 4
Prepare for interviews by researching the company’s values and their unique approach to hospitality. Be ready to discuss how your background aligns with their vision of creating a nature-led luxury experience.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you genuinely care about launching a new hospitality brand and connecting with nature. Share why this opportunity excites you!
Tailor Your Experience:Make sure to highlight relevant experience that aligns with our vision. Whether it's from a lifestyle brand or a creative agency, we want to know how your background can contribute to shaping our brand's narrative. Be specific!
Be Authentic:We’re looking for someone with a real point of view, so don’t be afraid to express your unique perspective in your application. Share your thoughts on what makes a brand stand out and how you can bring that to life at Flemym.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get to know you better. We can’t wait to hear from you!
How to prepare for a job interview at Flemyn
✨Know the Brand Inside Out
Before your interview, dive deep into Flemym's vision and values. Understand their nature-led luxury concept and how it differentiates from traditional hospitality. This will help you articulate how your marketing strategies can align with their ethos.
✨Showcase Your Creative Thinking
Since this role is about writing the playbook, come prepared with innovative ideas for building the brand’s narrative. Think about unique marketing campaigns or content strategies that resonate with their target audience and demonstrate your ability to think outside the box.
✨Highlight Relevant Experience
Be ready to discuss your past roles in lifestyle brands or creative agencies. Share specific examples of how you've successfully launched products or built audiences, especially in environments that value emotional wellbeing and connection with nature.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the brand's future. Inquire about their vision for the first site in Norfolk or how they plan to engage with their audience pre-launch. This not only shows your enthusiasm but also your strategic thinking.
